Chelsea Whiting
Summary
Results-driven and dedicated Product Manager with a passion for utilizing data to problem-solve, strategize, and identify pivotal revenue opportunities, driving the success of the company. Adaptable and innovative professional with a creative mindset, excelling in dynamic and fast-paced environments. Possesses robust cross-functional project management skills to efficiently execute high-quality project launches and diverse initiatives.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Product & Marketing Manager
The Marena Group
11.2020 - 12.2023
- Generated $2.8 million in revenue by project managing the launch of 17 products, including new sub brand Marena Maternity, while also being a individual contributor for crucial deliverables such as trademarking, pricing, forecasting, sales training, press releases, and post sales performance tracking.
- Successfully rationalized 52% of company wide sku count with seamless transition plans, mitigating any adverse revenue impact and enhancing overall operational efficiency for the company.
- Championed annual planning meetings and developed comprehensive product roadmaps, integrating key elements such as MBOs, revenue opportunity, channels, timelines, budget considerations, and resource allocation.
- Served as the primary contact for all product-related inquiries within the company, providing comprehensive and timely responses to meet needs across all departments.
- Executed 3 successful company wide price increases, each within a 2 week timeframe. Owned the strategic pricing analysis and competitive research, achieved executive alignment on proposed recommendations, and facilitated effective customer communication.
Product Manager, Accessories
Larson-Juhl
11.2017 - 04.2020
- Oversaw a portfolio of 10,000 SKUs from 80 vendors, managing end-to-end responsibilities including product lifecycle maintenance, pricing strategies, promotional activities, supplier contracts and rebate programs, as well as the formulation and execution of joint business plans.
- Generated $4 million in revenue within the first 6 months of employment by identifying and onboarding a prominent industry brand. Managed project from initial supplier conversation through launch with internal teams.
- Achieved 41% growth in the Accessories category over a span of two years.
- Launched a private label matboard line based on product gaps and trends which captured incremental customers and $500K revenue in first year.
Associate Trade Marketing Manager
Newell Brands Inc.
01.2015 - 10.2017
- Responsible for driving sales, increasing market share, and enhancing brand awareness for 3 brands ( Graco, Baby Jogger, & Nuk) across 400+ independent & department specialty retailers.
- Owned strategic slot planning for customer line review meetings. Collaborated with internal teams to build sell-in stories on innovation and core additions.
- Led all coordination of industry tradeshows, top retailer summits, and global distributor meetings.
Sales Analyst
Newell Brands Inc.
06.2013 - 12.2014
- Provided detailed reporting on POS, invoice sales, and COGS for key Newell retailers and distributors, including Office Depot and Essendant.
- Primary analyst responsible for generating ad-hoc reports supporting brand, trade, sales, and e-commerce teams.
- Built Tableau dashboards to effectively monitor and assess the performance of promotions and product launches.
- Developed comprehensive customer profiles illustrating the current state of customers while identifying growth opportunities, obstacles, and potential joint business plan opportunities.
Pricing Analyst
Bagcraft Papercon
11.2010 - 05.2013
- Effectively managed 45,000+ price points, meeting turnaround time quotas in two of the largest U.S. regions, Southeast and West Coast.
- Applied a plug-and-play approach in cost models, manipulating variables like substitute materials, machinery, volumes, and commission structure to hit targeted price points to win over business.
- Streamlined the quoting process by designing a user-friendly quotation form that incorporated all available stock and custom product and print options.
Education
Master of Science - Marketing
The University of Alabama
Tuscaloosa, AL05.2010
Bachelor of Science - Business Administration
The University of Alabama
Tuscaloosa05.2009
Skills
- Product Lifecycle Management
- Project Management
- Product Roadmap
- Product Launches
- Product Rationalization
- Product Promotions
- Pricing Strategy
- Price Increases
- Data Analysis
- Trademarking
- Forecasting
- Competitive Analysis
- Market Research
- Beta Testing
- Press Releases
- Influencer Programs
- Sales Support
- Process Improvement
- Stakeholder Management
- Supplier Management
- Creative Problem Solving
- Analytical Thinking
- Decision Making
Certification
- Project Management Certification, Dave Basarab Consulting, 2018
- Advanced Excel Certification, Gwinnet Tech, 2018
Timeline
Senior Product & Marketing Manager
The Marena Group
11.2020 - 12.2023
Product Manager, Accessories
Larson-Juhl
11.2017 - 04.2020
Associate Trade Marketing Manager
Newell Brands Inc.
01.2015 - 10.2017
Sales Analyst
Newell Brands Inc.
06.2013 - 12.2014
Pricing Analyst
Bagcraft Papercon
11.2010 - 05.2013
Master of Science - Marketing
The University of Alabama
Bachelor of Science - Business Administration
The University of Alabama
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