Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Chelsea Thompson

Chelsea Thompson

Houston,TX

Summary

Lets skip the small talk and talk about hard workers!

You see, hard work beats talent, when talent doesn't work hard anyway.

In a room full of talent, you want to select the hard worker- the go getter, the bar setter and that's where I come in.

Truth is, you probably don't care that I am a self-taught fluent bilingual with a background in Marketing and that I worked in TV News as a lead talk show host at only 22 years old and contributed to some of the greatest marketing wins at luxury companies in the Big Apple. Or that I have the mind set that "the answer is never really no" and that I always want to know and understand the "why" behind strategy. (see what I did there)

No but seriously...

In a world where social media, marketing and influencership is king- the formula is simply. Sure, sure you want someone who know their way around TikTok (I can't believe I just typed out TikTok on a professional resume.) And/or someone who is undeniably great at creating a killer content strategy.

Well, you're in luck. I am that- plus more and I would love to get 5 minutes of your time to show you.

I hope to talk soon and look forward to building together.

All Good Things,

Chelsea Thompson

Overview

6
6
years of professional experience

Work History

Talent Manager

Wieden+Kennedy
02.2021 - Current
  • Working with the marketing director to create a strategic marketing strategy and mapping out the tasks needed to implement that strategy.
  • Ensuring customers and management are satisfied with the proposed marketing campaigns.
  • Collaborating with writers and graphic designers to create advertising content.
  • Creating and managing a content calendar and scheduling deadlines.
  • Determining marketing campaign budgets and ensuring that all staff adheres to them.
  • Maintaining an up-to-date understanding of the company, its products, and its client base to implement effective marketing campaigns.
  • Managing and supervising marketing projects from beginning to end.
  • Developing and maintaining strong working relationships with external vendors.

Social Media and Marketing Coordinator

The Knot
04.2021 - 12.2021
  • Improved social media reach by creating Instagram and TikTok strategies and debuting new marketing strategies targeting niche audience.
  • Created new, unique and engaging social content.
  • Strategized and developed video content for client's website and social media and print publications.
  • Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
  • Increased customer engagement through social platforms.
  • Interacted with brides to be and other clients in effort to take advantage of positive posts and feedback to boost brand identification.

Digital Marketing Manager

Le Labo Fragrances
04.2020 - 01.2021
  • End to end management of digital marketing tests to drive sales of our 400K+ products in stores and online in order to achieve direct response and branding objectives through the use of Search Engine Marketing (SEM/PPC), Comparison Shopping Engines (CSEs), Product Listing Ads (PLAs), Remarketing, Affiliate Marketing, Programmatic Display, and Paid Social Media Advertising (Facebook, Instagram, Pinterest, YouTube).
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Created social media content with consistent content and tone.
  • Analyzed and reported social media and online marketing campaign results.
  • Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.

On Air Lifestyle Talk Show Host

CBS Austin News- KEYE 42
05.2017 - 03.2020
  • Discussed variety of subjects with guests to amuse or intrigue viewers and listeners.
  • Reflected company values and maintained desired image to listeners while on-air and during personal appearances.
  • Monitored news and current events to compile and research topics of interest to target audience.
  • Completed commercial and promotional production assignments and monitored and reported outcomes.
  • Conducted compelling, informative and interesting topical interviews to adhere to format philosophy.
  • Wrote news stories, developed leads and constructed headlines.

Education

Master of Arts - Marketing

University of Texas
Austin
08.2018

Master of Arts - Journalism, Broadcast

Texas State University
San Marcos, TX
12.2016

Skills

  • Bilingual
  • Self-Starter
  • Store Merchandising
  • Director Collaboration
  • Deep understanding of the mechanics behind successful Digital Marketing campaigns and the technical infrastructure required to extract the most value from each Digital Marketing channel
  • Experience managing large multi-channel Marketing budgets and maximizing return on ad spend
  • Highly analytical and strong metrics-driven
  • Experience using web analytics tools and exposure to associated Marketing and Advertising technologies

Languages

English
Native or Bilingual
Spanish
Full Professional

Timeline

Social Media and Marketing Coordinator

The Knot
04.2021 - 12.2021

Talent Manager

Wieden+Kennedy
02.2021 - Current

Digital Marketing Manager

Le Labo Fragrances
04.2020 - 01.2021

On Air Lifestyle Talk Show Host

CBS Austin News- KEYE 42
05.2017 - 03.2020

Master of Arts - Marketing

University of Texas

Master of Arts - Journalism, Broadcast

Texas State University

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Chelsea Thompson