Chelsey A. Dulina
Rahway
Summary
Sales and Business Development Manager with over 10 years in the events industry, with experience across event planning, venue sales, AV, and account management. I focus on building strong relationships and helping clients create smooth, impactful events. I’m naturally approachable and curious, and I enjoy connecting with people and bringing their ideas to life.
Overview
14
14
years of professional experience
Work History
Sales and Business Development
Reid AV Services
Princeton, NJ
10.2025 - Current
- Identified and pursued new market opportunities for AV integration and technology services
- Expanded customer pipeline through networking, referrals, trade shows, and outbound outreach.
- Served as primary point of contact for client communications, project updates, and account support.
- Expanded customer base through targeted business development initiatives and strategic partnerships.
Sales & Business Development Manager
Spring Studios
09.2023 - Current
- Proactively grow brand to bring in more corporate client base.
- Create and foster relationships with agencies, caterers and other potential partners.
- Push to upsell client on other company offerings (agency, experiential, etc).
- Negotiate pricing, contract terms and standard agreements.
Senior Sales Executive
etc.venues
05.2019 - 08.2023
- Assist in opening the first 3 US event venues.
- Proactively grow key clients/accounts for US brand.
- Negotiate pricing and contract terms and standard agreements.
- Liaise with Operations Managers, Chefs and Event Managers to ensure clients overall needs are met.
Project Manager
FIRST @ Goldman Sachs, Greater New York City Area
Greater New York City Area
04.2018 - 02.2019
- Plan and execute multiple key events.
- Manage all aspects of the event operation from initial briefing to reconciliation.
- Internal and client liaison to ensure SLA’s are achieved throughout planning process.
- Manage vendors contributing to events (gifts, printed materials, etc.).
Project Manager
Financial Times Live, Greater New York City Area
Greater New York City Area
08.2012 - 04.2018
- Source and negotiate venues, AV, catering, branding, etc.
- Work closely with sponsors, speakers and clients to ensure they feel a full ROI partnering with the FT.
- Responsible for analyzing and maintaining 54% profit margin for all events.
- Responsible for streamlining processes between UK and US teams to ensure to brand is maintained globally.
Education
Bachelor of Science - Mass Communications: Public Relations & Event Management
University of Wisconsin-Eau Claire
12-2011
Skills
- Account management & relationship building
- Contract Negotiating
- Networking
- Budgeting & forecasting
- Business management and development
- Written and verbal communication skills
- Business expansion development
- Strategic planning and development
Timeline
Sales and Business Development
Reid AV Services
10.2025 - Current
Sales & Business Development Manager
Spring Studios
09.2023 - Current
Senior Sales Executive
etc.venues
05.2019 - 08.2023
Project Manager
FIRST @ Goldman Sachs, Greater New York City Area
04.2018 - 02.2019
Project Manager
Financial Times Live, Greater New York City Area
08.2012 - 04.2018
Bachelor of Science - Mass Communications: Public Relations & Event Management
University of Wisconsin-Eau Claire