Chelsi Balfour
Glenwood,IA
Summary
Dynamic digital marketing specialist with a proven track record, excelling in multi-channel campaigns and SEO optimization. Adept at leveraging analytics for continuous improvement and fostering collaboration across teams. Skilled in Adobe Creative Suite and known for exceptional communication, driving brand awareness and lead generation effectively.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Carson Group
Omaha, NE
08.2024 - 09.2025
- Results-driven digital marketing professional with experience in developing and executing multi-channel campaigns across social media, email, search engines, and display advertising.
- Skilled in optimizing online presence, creating engaging content, and leveraging SEO best practices to enhance organic search rankings.
- Proficient in campaign performance analysis using Google Analytics, marketing automation strategies, and KPI tracking to drive continuous improvement.
- Adept at collaborating with design teams to develop compelling ad creatives and actively engaging audiences to boost brand awareness and lead generation.
Multimedia Specialist
Carson Group
Omaha, NE
05.2021 - 08.2024
- Versatile multimedia producer with experience in video production, podcast coordination, and digital content management.
- Skilled in filming and editing videos/webinars for both B2B and B2C audiences, managing production workflows, and collaborating with cross-functional teams to ensure seamless project execution.
- Adept at coordinating marketing compliance approvals, handling website updates, and training new hires on key systems.
- Proven ability to oversee special projects and drive content from concept to completion.
Marketing Coordinator
Carson Group
Omaha, NE
11.2019 - 05.2021
- Detail-oriented project coordinator with experience managing request submissions, overseeing production workflows, and facilitating seamless communication between partners and internal teams.
- Skilled in website updates, webinar production, and marketing compliance coordination.
- Adept at training new hires on key systems and managing special projects to ensure efficiency and quality.
- Proven ability to drive projects from initiation to completion while maintaining alignment with business objectives.
Marketing Coordinator
Hero Plumbing, Heating & Cooling
Minneapolis, USA
04.2017 - 10.2019
- Creative and detail-oriented marketing professional with experience in graphic design, digital advertising, and brand management.
- Skilled in designing ad layouts, updating marketing materials, and managing paid digital marketing platforms.
- Adept at website management, vendor coordination, and executing marketing plans with precision.
- Experienced in conducting marketing audits, handling co-op fund submissions, and overseeing special projects such as branding guides.
- Strong organizational abilities in coordinating company meetings and training events to ensure seamless execution.
Finance and Administrative Admin
Signs Unlimited, Inc.
Durham, USA
04.2014 - 01.2017
- Highly organized administrative professional with experience in office management, procurement, and process improvement.
- Skilled in coordinating supply orders, maintaining inventory, and managing project documentation for audits and contract compliance.
- Adept at streamlining office procedures, assisting with employee onboarding, and ensuring operational efficiency.
- Experienced in preparing project quotes and processing invoices to support financial accuracy and business success.
Studio Manager
Portrait Innovations
Omaha, USA
03.2011 - 03.2014
- Experienced studio manager and photographer with a proven track record of driving sales, managing high-revenue operations, and leading teams to success.
- Skilled in portrait photography, equipment setup, and maintaining studio efficiency.
- Adept at training and implementing company policies, workforce planning, and conducting performance evaluations.
- Strong customer service and problem-solving abilities, with experience handling client concerns and escalating issues as needed to ensure satisfaction and business success.
Education
Bachelor of Arts - Photography, Spanish
Morningside College
Sioux City, Iowa12.2010
Skills
- Adobe Creative Suite
- Asana
- Communication Skills
- Customer Service Skills
- Digital Marketing
- Efficiency
- Email Marketing
- Employee Onboarding
- Final Cut Pro
- Finance Administration
- Graphic Design
- Individual-oriented
- Marketing Automation
- Marketing Coordination
- Microsoft Office
- Multimedia Marketing
- Office Procedures Development
- Organization
- Salesforce Marketing Cloud
- Social Media Management
- Website Management
Certification
- Digital Marketing, Hubspot Academy
- Email Marketing, Hubspot Academy
- Social Media Marketing, Hubspot Academy
- BrightEdge Professional, BrightEdge
Timeline
Digital Marketing Specialist
Carson Group
08.2024 - 09.2025
Multimedia Specialist
Carson Group
05.2021 - 08.2024
Marketing Coordinator
Carson Group
11.2019 - 05.2021
Marketing Coordinator
Hero Plumbing, Heating & Cooling
04.2017 - 10.2019
Finance and Administrative Admin
Signs Unlimited, Inc.
04.2014 - 01.2017
Studio Manager
Portrait Innovations
03.2011 - 03.2014
Bachelor of Arts - Photography, Spanish
Morningside College