Chelsie Perez
Dallas,TX
Summary
Demonstrated success in consistently expanding the business through effective marketing campaigns, initiatives, and strategies. Proficient relationship-builder and adept problem-solver with a knack for quick information acquisition. Dedicated to enhancing overall performance and cultivating a high-performing team.
Overview
6
6
years of professional experience
Work History
Regional Marketing Director
State Farm
05.2020 - Current
- Employed insightful sales projections and strategic product branding strategies to bolster target market share growth.
- Pioneered integration of social responsibility in advertising initiatives, leveraging research endeavors to amplify social awareness aligned with State Farm customer base and brand identity.
- Delivered consultative guidance on creation of forward-thinking advertising campaigns, adept public relations strategies, impactful social media approaches, and engaging event concepts.
- Exhibited strong communication and interpersonal acumen through adept negotiations with media partners, securing advantageous contracts that maximized return on investment.
- Directly managed proficient marketing team, overseeing recruitment, training, scheduling, and maintaining operational oversight for company's website, email marketing campaigns, and analytics platforms.
- Directed five marketing managers and performed performance evaluations.
- Created innovative strategies to drive customer engagement.
- Gathered business requirements to set effective policies and make strategic decisions.
- Devised leading-edge digital marketing, social media and SEO strategies.
- Maintained in-depth understanding of company products and customer buying preferences.
- Created innovative strategies to drive customer engagement
Senior Partner
Nations Lending
05.2021 - 08.2023
- Successfully initiated and managed novel events program from inception to execution, overseeing end-to-end operations.
- Led team of 150 integrated marketing strategists and coordinated efforts among 15 project managers.
- Transformed vision into reality, swiftly establishing corporate events program, events marketing product, and sales genie initiative within impressive 120-day timeline.
- Developed and executed robust nationwide brand strategy for Nations Lending, spanning various strategic mediums.
- Collaborated strategically with basketball legend Dennis Rodman, shaping impactful nationwide outdoor advertising through digital, radio, and TV campaigns.
- Chaired partner meetings to drive discussion of matters important to firm operations, keeping discourse on-topic and moving at efficient pace.
- Helped develop and implement promotional strategies to drive business to firm.
- Helped develop and implement promotional strategies to drive business to firm
- Maintained open-door policy and responded to stakeholder concerns
- Promoted new business and expanded firm's professional network through attendance and participation in community, government, and industry events
Chief Marketing Officer
Gamerse.com
01.2021 - 01.2023
- Entrepreneurial trailblazer: Founded, led, and successfully sold a startup in February 2022.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Built high-performing departments: Developed and scaled teams from scratch, growing to 100 marketing professionals.
- Strategic partnership architect: Cultivated 250+ partnerships, amplifying market presence and visibility.
- Innovator in crypto and Web 3: Designed and integrated crypto tokens (LFG$), leveraged Metamask via smart contracts, and shaped a cashless NFT encrypted wallet community.
- Growth strategist and influencer: Crafted targeted initiatives, secured venture capital funding, established a strong social media following, and formulated education-centered marketing campaigns.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners
- Increased consumer retention by reactivating dormant consumers through retention campaigns
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets
Senior Marketing Strategist
CBS Radio/Entercom
06.2019 - 04.2020
- Executed business development strategies via prospecting and industry research, utilizing sources like Neilson Research, Miller-Kaplan, Veritone, Google Analytics, and RAB.
- Managed RFP requests and devised implementation plans to enhance Entercom digital presence for potential clients.
- Led team in formulating innovative digital strategies aligned with Google Analytics, enhancing proposal creation and management for new advertisers and agencies.
- Operated through consultative approach strategies to foster client and agency relationships, converting target accounts into key accounts.
- Orchestrated creative collaboration, utilizing review sessions to optimize proposal content effectiveness, quickening turnaround for final proposals.
- Monitored online trends, conversations and innovations to optimize strategies.
Senior Marketing
Hearst Media
04.2017 - 05.2019
- Engineered impactful digital campaigns for oil industry leaders, elevating media exposure and profits via Hearst media packages.
- Led business development efforts, conducting meticulous digital assessments for portfolio proposals.
- Fostered C-suite relationships, leveraging attention to detail to secure high-profile clientele.
- Implemented streamlined sales processes, cultivating lasting connections and acquiring significant accounts.
- Devised advanced digital strategies, ensuring competitive insights and well-maintained online portfolios in sales presentations.
Education
Masters - Business Administration
University of Texas of The Permian Basin
Odessa, TX12.2019
Digital Marketing Certification - Digital Marketing: A Strategic Perspective
Yale University
New Haven, CT09.2019
Bachelor of Arts - Psychology, Chemistry
University of Texas of The Permian Basin
Odessa, TX12.2016
Skills
- Data Analytics
- Product Marketing
- Project Management
- Copy-Writing
- Graphic Design
- Website Development
- Power-BI
- Microsoft Office Suite Programs
- Salesforce Lightning
- Google AdWords
- Facebook Analytics
- Search Engine Optimization
Accomplishments
- Spearheaded leadership initiatives involving programmatic and Ad-Serving Platforms, as well as analytic teams in the digital media sector.
- Applied strategic acumen to optimize technological metrics, resulting in measurable business advancements.
- Orchestrated cross-functional collaboration with agency partners, culminating in the creation of impactful business cases.
- Presented visionary strategies that addressed intricate advertising technology nuances, aligning them with overarching business goals.
- Pioneered impactful digital campaigns in sync with evolving AdTech trends, shaping exceptional online customer experiences and behaviors.
Languages
Spanish
Native or Bilingual
Timeline
Senior Partner
Nations Lending
05.2021 - 08.2023
Chief Marketing Officer
Gamerse.com
01.2021 - 01.2023
Regional Marketing Director
State Farm
05.2020 - Current
Senior Marketing Strategist
CBS Radio/Entercom
06.2019 - 04.2020
Senior Marketing
Hearst Media
04.2017 - 05.2019
Masters - Business Administration
University of Texas of The Permian Basin
Digital Marketing Certification - Digital Marketing: A Strategic Perspective
Yale University
Bachelor of Arts - Psychology, Chemistry
University of Texas of The Permian Basin
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