I am an experienced digital designer with over 10 years of industry experience. Currently working at Ceros as a Lead designer, where I gained extensive knowledge and expertise in interactive design, branding, art direction and creative leadership.
Overview
13
13
years of professional experience
Work History
Lead Designer
Ceros
New York, New York
06.2016 - Current
Concepted and produced immersive, interactive digital experiences for mid-market and enterprise clients using Ceros, translating brand narratives into visually rich, motion-forward storytelling across web and campaign touchpoints.
Partnered with brand, marketing, and product teams to shape visual language, narrative direction, and experiential concepts from ideation through execution.
Served as a core creative contributor on a cross-functional brand and marketing initiative that 10× qualified leads, delivered a full website and brand refresh in under 3 months, and helped bring Ceros’ presence to life through the most sought-after booth at Adobe MAX 2025.
Designed high-fidelity UI systems, expressive micro-interactions, and motion-driven animations to elevate editorial, campaign, and experiential work across tech, media, and creative industries.
Strengthened customer retention and supported revenue growth by clearly articulating the creative and brand value of interactive design through client-facing work, and delivered experiences.
Generated meaningful client ROI by delivering cost-efficient, design-led web and campaign experiences that improved engagement and long-term platform adoption.
Graphic Design Intern
Zeta Interactive
New York, New York
03.2016 - 06.2016
Responsible for creating digital assets for the website, email newsletters, templates, and social media posts for big clients, including Disney World Resort, HBO GO for the S6 promotion of Game of Thrones, Audi, Aetna, and Delta Comfort Plus.
Collaborated with designers to deliver around 50 different banners and email templates for ADT Security cameras in one day!
Design Internship
The Metropolitan Museum of Art
New York, New York
09.2015 - 12.2015
Developed bespoke exhibition identities with a senior designer for wayfinding systems, posters, and printed collateral for a couple of big shows at the museum.
Assisted in the launch of major exhibitions at The Met in 2015, including Fashion and Virtue: Textile Patterns and the Print Revolution, and Jacqueline de Ribes: The Art of Style by collaborating with the exhibition design team, curators, and conservators.
Freelance Graphic Designer
Torrisi Design Associates Inc
New York, NY
06.2013 - 09.2013
Created engaging content and layouts for multiple issues of Ensemble Lifestyles and Ensemble Vacations magazines in collaboration with writers and photographers. And coordinated efficiently with printers to meet production deadlines.
Designed annual report highlighting clinical excellence of NewYork-Presbyterian Congenital Heart Center.
Education
Master of Science - Communication Design
Pratt Institute
Brooklyn, NY
03-2016
Bachelor of Design - Graphic Design
National Kaohsiung Normal University
Taiwan
06-2010
Skills
Interaction and UI design
Wireframing and prototyping
Responsive web design
Branding and identity
Wireframe
Creative and art direction
Motion design
Infographics creation
Tools
Adobe CS, Figma, Figjam, Miro, Sketch, Google Suites, Ceros