2022 MACAU COLLEGE STUDENT HERITAGE TOURISM PROPOSAL CONTEST, Macau
Timeline
CHENYU ZHOU
LONDON,Brent
Summary
Driven and creative, equipped with strong analytical skills and proficiency in digital marketing tools. Demonstrates exceptional communication and teamwork abilities, ready to contribute to innovative marketing campaigns. Eager to make significant impact in Marketing Analyst role.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
Work history
Marketing and sales intern
JMCG (Jiangling Motors Corporation Groups)
NANCHANG
06.2022 - 09.2022
Market Analysis & Reporting: Analyzed sales data and customer demographics by using Power BI to create dashboards that tracked campaign performance, which led to a 7% improvement in lead conversion rates.
Market Research: Conducted in-depth analysis of customer demographics and competitor strategies in Latin America specific segments, support targeted marketing campaigns for JMC Dadao Pick-ups.
Event Support: Assisted in organizing JMCG Annualtrade shows for Chile and Mexico's distributors, managing logistics, preparing marketing materials, and liaising.
Reporting & Strategy: Created and presented weekly marketing reports, highlighting sales trends, customer feedback, and competitor activities
Intern of marketing
Shangri-la Hotel
shanghai
01.2023 - 05.2023
Market Research & Competitor Analysis: Conducted market research to understand local customer preferences (OTAs like Trip.com) and competitor offerings.
Customer Data Reporting: Used Excel and Power BI to analyze customer demographics and feedback trends, creating weekly performance reports.
Customer Data Reporting: Assisted in collection and analysis of customer feedback and attendance metrics from events
Digital Marketing Support: Contributed to social media marketing efforts for events such as Shangri-La’s annual gourmet food festival, resulted in a 15% increase in social media engagement.
Education
Master of Arts - Cultural Heritage Studies
University College London
London
09.2023 - 09.2024
Bachelor of Business Administration - International Tourism Management
Macao University of Science and Technology
Macau
09.2019 - 06.2023
Skills
PowerBI, SPSS, Google Analytics
Content marketing
Data analysis
Market research
Campaign support
CRM administration
Background in New Energy and Hospitality marketing
Creative strategy support
Social media strategy
Languages
English
Fluent
Chinese (Mandarin)
Native
Chinese (Cantonese)
Advanced
Affiliations
Baking desserts and cuisines. Intermediate Badminton Enthusiast
2022 MACAU COLLEGE STUDENT HERITAGE TOURISM PROPOSAL CONTEST, Macau
Led a team of 6 interdisciplinary students in developing a proposal for Macau’s Heritage Tourism that explored the integration of digital technologies and traditional culture,
Conducted in-depth market research and analyzed 50+ reports on Macau’s tourism industry, focusing on visitor demographics, market trends, and technology adoption to propose innovative solutions.
Spearheaded the proposal’s digital component, suggesting the use of virtual reality (VR) and interactive tours to engage younger, tech-savvy tourists
The proposal received special recognition for its innovative approach and was praised for its feasibility, achieving a 9/10 score.
Timeline
Master of Arts - Cultural Heritage Studies
University College London
09.2023 - 09.2024
Intern of marketing
Shangri-la Hotel
01.2023 - 05.2023
Marketing and sales intern
JMCG (Jiangling Motors Corporation Groups)
06.2022 - 09.2022
Bachelor of Business Administration - International Tourism Management
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