Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Cheri Falcon

Cheri Falcon

Denham Springs

Summary

Professional with strong expertise in new home sales, prepared to deliver exceptional results. Skilled in client relationship management, market analysis, and effective sales strategies. Known for adaptability, team collaboration, and driving success in changing environments. Proven ability to meet and exceed sales targets while providing top-tier customer service.

Overview

15
15
years of professional experience

Work History

New Home Sales Counselor

D.R. Horton
05.2019 - Current
  • Guided prospective buyers through home selection process, ensuring alignment with client needs and preferences.
  • Led community outreach initiatives, increasing brand visibility and attracting potential buyers to developments.
  • Monitored competitor activity within the market to stay informed on pricing strategies, new developments, and potential buyer preferences.
  • Coordinated successful open house events that showcased available properties while engaging potential buyers in conversation about their home buying needs.
  • Maintained accurate data entry within company CRM systems to track leads, appointments, follow-ups, and overall sales progress.
  • Provided exceptional service to prospective buyers, leading informative tours of model homes, community facilities, and nearby amenities.
  • Boosted customer satisfaction by consistently providing knowledgeable and professional guidance on new home features, financing options, and community amenities.
  • Liaised between clients and various departments such as design centers or mortgage offices to ensure a seamless home-buying experience from start to finish.
  • Closed deals efficiently by addressing any concerns or objections raised by potential buyers during contract negotiations.
  • Reviewed and executed confidential documents, contracts and disclosures.
  • Developed new business and managed new and existing clients.
  • Established rapport with local realtors, fostering mutually beneficial relationships that led to increased referrals and partnership opportunities.
  • Managed contract documentation, ensuring all necessary paperwork was completed accurately and submitted in a timely manner.
  • Built strong relationships with clients through regular follow-up communication, resulting in a high referral rate for future business.
  • Assisted clients in securing financing for their new homes by connecting them with preferred lenders and guiding them through the loan application process.

Sales & Marketing Assistant

D.R. Horton
06.2013 - 05.2019
  • Supported sales team by coordinating marketing materials and promotional campaigns.
  • Assisted in managing social media accounts to enhance brand visibility and engagement.
  • Conducted market research to identify emerging trends and customer preferences.
  • Collaborated with cross-functional teams to streamline communication and project execution.
  • Internal Sales System Admin.
  • Reviewed contracts and assisted Sales Counselors to ensure accuracy, etc.

Design & Marketing Coordinator

D.R. Horton
05.2010 - 06.2013
  • Developed and executed marketing campaigns to enhance brand awareness and engagement.
  • Oversaw event planning and execution, ensuring seamless operations and positive attendee experiences.
  • Collaborated with sales team to align marketing efforts with revenue goals and customer needs.
  • Implemented email marketing campaigns, enhancing customer retention through personalized communication strategies.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
  • Updated and maintained marketing database, ensuring accuracy and compliance with data protection regulations.
  • Planned and executed internal and external marketing events.
  • Organized logistics for marketing strategy meetings.
  • Boosted sales by designing and executing creative email marketing campaigns.

Education

Business Administration

University of Phoenix
Baton Rouge, LA
03-2006

Skills

  • Microsoft Office
  • Microsoft Excel
  • Microsoft Publisher
  • Photo Shop
  • Adobe Illustrator
  • Problem-solving aptitude
  • Time management abilities
  • Professionalism
  • Active listening
  • Analytical and logical thinking
  • Verbal and written communication
  • Reliability
  • Attention to detail
  • Teamwork and collaboration

Interests

  • Music
  • Outdoor Recreation
  • Cooking
  • Volunteering for community initiatives to give back to local communities and make a positive impact
  • Youth mentor, providing guidance and support to empower the next generation of leaders
  • Historical Exploration

Timeline

New Home Sales Counselor

D.R. Horton
05.2019 - Current

Sales & Marketing Assistant

D.R. Horton
06.2013 - 05.2019

Design & Marketing Coordinator

D.R. Horton
05.2010 - 06.2013

Business Administration

University of Phoenix

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