Summary
Overview
Work History
Education
Skills
Timeline
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Cheri Pounds

Dallas,GA

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring numerous years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

31
31
years of professional experience

Work History

Marketing Manager

Alum-a-Lift
01.2007 - Current
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Conducted market research to identify new opportunities and target markets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Improved website visibility through development and implementation of SEO strategies.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Store Manager

Cato Fashions
12.2003 - 11.2006
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Completed point of sale opening and closing procedures.
  • Rotated merchandise and displays to feature new products and promotions.
  • Assisted with hiring, training and mentoring new staff members.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Approved regular payroll submissions for employees.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.

Marketing Coordinator

Casino Magic
01.1999 - 11.2003
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.

Information Management Officer

United States Of Air Force
12.1992 - 12.1998
  • Applied cybersecurity best practices to information system standards, directives and guidance for personnel, monitoring compliance across organization.
  • Oversaw user provisioning efforts, verifying credentialing policies, security and maintenance to encourage safe sign-ins.
  • Led development of internal education curricula for new employees, designing instructional programs to rapidly onboard information systems users.
  • Collaborated with key personnel to verify data integrity and compliance with related regulatory guidelines and legal requirements.
  • Prepared and maintained regular system assessment and evaluation documents, informing CSO of discovered faults or discrepancies in operations.
  • Analyzed large datasets to identify trends and patterns in customer behaviors.
  • Developed polished visualizations to share results of data analyses.
  • Ran statistical analyses within software to process large datasets.
  • Devised and deployed predictive models using machine learning algorithms to drive business decisions.
  • Applied loss functions and variance explanation techniques to compare performance metrics.

Education

MBA - Global Marketing

Georgia Aviation & Technical College
Eastman, GA

Bachelor of Arts - Visual Communication

Savannah College of Art And Design
Savannah, GA

Skills

  • Product Development
  • Brand Development
  • Market Analysis
  • Brand-Building Strategies
  • Corporate Communications
  • Campaign Management
  • Project Management
  • Developing Targeted Leads

Timeline

Marketing Manager

Alum-a-Lift
01.2007 - Current

Store Manager

Cato Fashions
12.2003 - 11.2006

Marketing Coordinator

Casino Magic
01.1999 - 11.2003

Information Management Officer

United States Of Air Force
12.1992 - 12.1998

MBA - Global Marketing

Georgia Aviation & Technical College

Bachelor of Arts - Visual Communication

Savannah College of Art And Design

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Cheri Pounds