CHERIE BAKER VANN

• Specialization in developing global brand strategies and driving growth for various marketing initiatives within the entertainment industry, including brand and content marketing, experiential marketing, promotional partnerships, CPG-based retail programs, and franchise licensing programs.
• Full application lifecycle oversight, from initial development to final execution, ensuring effective project management, creative strategy implementation, ROI evaluation and adherence to budget constraints.
• Demonstrated experience in all business categories, including children’s and specialty programming & branding.
• Continuously expanded experience in DEI endeavors and brand evolution.
• Extensive expertise in building and nurturing relationships with key players in the entertainment industry combined with exceptional presentation skills showcased to senior executives.

Key Clients/Services:

• Sony Pictures Television: Translated the marketing and PR efforts for American-centric TV movies and shows for the international marketplace.
• Universal Pictures Home Entertainment: Spearheaded the Global Promotional Partnerships program and oversaw the Agency of Record responsibilities for Family and Animation titles from UPHE, Dreamworks, and Illumination Studios. Engaged closely with partner Publicity and Digital Distribution teams to guarantee seamless end-to-end campaign performance on notable films like Secret Life of Pets 2 and How To Train Your Dragon: The Hidden World.
• Fox Searchlight Pictures: Managed domestic promotional partnerships for the theatrical release of Gifted by strategically integrating non-traditional partners such as the Girl Scouts. Coordinated contract negotiation processes as well as collaborations, public relations activities, and facilitated studio approvals.
• DIRECTV: Project-managed the global launch of DIRECTVNow streaming service from AT&T and provided brand marketing direction for the external PR roll-out. Partnered with Engineering, Product Management and Domestic Sales and Marketing to ensure launch was effortless and consistent across all content and providers.
• Disney Publishing: Project-managed the launch of Disney’s first-ever apps for preschoolers in conjunction with Disney Interactive & Disney Consumer Products.
• 20th Century Fox Home Entertainment: Global Promotional Partnerships for Family & Live Action titles.
• Warner Bros Home Entertainment: Prepared various titles for streaming on Max by ensuring they were ready and optimized for digital consumption.
• Lionsgate: Successfully handled the marketing and sales of domestic third-party home entertainment, maintaining partnerships with A&E and Saban.
• Hasbro: Managed global franchise marketing and talent relations for a key brand and film live-action franchise at Hasbro. Coordinated with eOne to develop new content and launches, including efforts for grandfathered content, original cast costumes, and key product items. Oversaw content and distribution requests for global territories and successfully managed international roll-outs.

• Revamped family-owned startup company with celebrity clients, success coming from existing talent relationships.
• Negotiated new contracts with existing clients and increased price points with potential ones, resulting in a 75% increase in ROI in the first 18 months.
• Managed all marketing, print, publicity, OOH & online advertising, budgets, marketing campaigns and cross-partnership/in-store marketing events, efforts with vendors, retail partners, and community representatives.

• Developed and maintained relationships with top-tier executives, celebrity talent, influencers and filmmakers involved in the pitching, launch and distribution of 150+ annual worldwide Theatrical, Catalog, Television and documentary home entertainment releases.
• Managed end-to-end marketing campaigns, including creative and content materials as well as packaging. Oversaw budgets, P&L, timelines, deadlines, and product goals for print, broadcast, out-of-home, digital launches & in-store initiatives.
• Led teams of over 30 creative, brand, digital, retail, and content stakeholders for multiple Tier 1 releases.
• Collaborated and executed with international marketing teams on product marketing plans, promotional partnership opportunities, talent relationships, and creative asset sharing (print, broadcast, OOH, digital & in-store) for global title distribution.
• Ensured global compliance with contractual and relationship-based obligations to studio and talent.
• Ensured street dates were met by fostering collaboration and innovation among internal business units and film studios within Universal Pictures family (Universal, Dreamworks, Focus & Working Title).
• Managed cross-divisional and promotional partnerships for internal and external companies.

• Responsible for brand positioning, marketing communications, licensing & creative directives across all genres, third-party relationships and franchise development initiatives to enable company-wide, global compliance for each film
• Managed interactions between animation producers, directors, and voice talent across company divisions to provide comprehensive support for the global release of animated titles.