CHERIE MAILLOUX
South Lyon
Summary
Dynamic marketing professional with a proven track record for excelling in B2B sales and account management. Expert in digital marketing strategies and data analytics, driving significant revenue growth. Adept at building strong client relationships and delivering tailored solutions that meet business objectives. Committed to fostering team collaboration and achieving results.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Marketing Educator
Saline High School
Saline
08.2025 - Current
- Designed hands-on projects that enhanced students' practical marketing skills and engagement.
- Implemented new curriculum and credentialing opportunities, expanding student access to industry-recognized certifications.
- Evaluated student learning and growth through targeted assessments, fostering critical thinking and application of marketing concepts.
- Served as mentor and manager for the school's DECA chapter.
Co-Owner
SPENGA
Ann Arbor
06.2018 - 05.2025
- Led marketing initiatives across print, digital, and community channels, enhancing brand visibility
- Hired and trained staff while setting monthly objectives for the business
- Co-opened fitness franchise, establishing foundational operations and services
SMB Sales Executive
Netsertive
South Lyon
07.2021 - 05.2023
- Manage full sales cycle from prospecting to business closed
- Developed and presented targeted sales proposals to prospective customers, fostering new business opportunities
- Negotiated digital marketing packages and pricing for franchisees, enhancing product alignment with market needs
- Lead the engagement with cross-functional internal teams to ensure smooth client onboarding and ongoing relationship management
- Understand competitive landscape and articulate my company's differentiators
- Managed sales pipeline using SalesLoft and Salesforce, streamlining tracking and reporting processes
Account Executive
Valassis
Livonia
01.2016 - 07.2021
- Consistently maintained accountability for successfully reaching sales quota and increasing YOY revenue
- Developed and delivered tailored marketing solutions to prospects and existing clients, enhancing engagement and understanding of client needs
- Identified and developed a strong understanding of client's core objectives and challenges
- Leveraged research to inform presentations and interactions, strengthening client relationships and addressing specific challenges
Sr. Targeting Analyst
Valassis
Livonia
11.2013 - 01.2016
- Designed and executed targeting strategies, media recommendations and comprehensive reports to meet client advertising objectives
- Applied data-driven expertise to develop targeted client solutions
- Consulted with internal clients to present alternatives and gain support for new approaches
- Established and leveraged print marketing strategies to enhance sales consultations and client engagement
Sr. In-Store Marketing Analyst
Valassis
Livonia
08.2009 - 11.2013
- Analyzed industry and client trends related to in-store activity; prepared monthly data reviews for executive leadership team to inform strategic decisions
- Developed back-end reporting to identify key improvement areas for brand sales, facilitating data-driven decision-making
- Created tools to showcase retailer network while managing third-party audits to ensure compliance and performance standards
Client Liaison
Valassis
Livonia
03.2008 - 08.2009
- Established sustainable client relationships based on trust through effective communication and interpersonal skills
- Evaluated client requests and delivered consultative solutions by utilizing internal resources
- Guided internal associates in achieving program goals through clear direction and support
Targeting Specialist/Supervisor
Valassis
Livonia
06.2000 - 03.2008
- Identified target audiences based on client objectives using internal and external data resources to enhance targeting strategies
- Developed media recommendations, reports, and insights from data findings to guide client decisions
- Participated in internal and external client calls to present analyses and recommendations, facilitating informed decision-making
- Supported recruitment efforts by reviewing candidate applications and conducting initial interviews
District Sales Manager
Illy Espresso
Chicago
02.1998 - 06.2000
- Analyzed customer needs to provide tailored product solutions and promotions, achieving target budgets
- Cultivated customer relationships to enhance retention and drive growth in customer base
- Engaged in trade shows and charity events to elevate brand visibility and community presence
Client Service Associate
Kellogg's
Battle Creek
09.1995 - 02.1998
- Provided exceptional service to clients, enhancing relationships for future business opportunities
- Presented new and seasonal product lines to clients, fostering engagement and interest
- Anticipated foodservice order cycles, ensuring timely fulfillment and client satisfaction
Education
Masters of Science - Curriculum & Instruction
Western Governors University
Salt Lake City, UT08-2025
Bachelor of Science - Marketing
Western Michigan University
Kalamazoo, MI12-1996
Skills
- Digital Marketing
- Marketing Strategies
- Advertising campaigns
- Curriculum design
- Data Analytics
- Data analysis
- Salesforce/ SalesLoft
- CRM Systems
- Microsoft Office
- B2B Sales
- Account Management
- Client relations
- Networking
- Problem Solving
- Team player
Accomplishments
• Increased DECA chapter membership by 22%
Doubled the number of international qualifiers in our DECA chapter during first year
Achieved 134% of Q1 2022 sales quota
• Achieved 108% of 2020 sales quota despite pandemic setbacks
• Achieved 101% of 2019 overall sales quota and 115% of digital quota
• Achieved 110% of 2018 overall sales quota and 120% of digital quota
• Awarded Platinum Performer 2018, 2014 and 2010
Doubled the number of international qualifiers in our DECA chapter during first year
Achieved 134% of Q1 2022 sales quota
• Achieved 108% of 2020 sales quota despite pandemic setbacks
• Achieved 101% of 2019 overall sales quota and 115% of digital quota
• Achieved 110% of 2018 overall sales quota and 120% of digital quota
• Awarded Platinum Performer 2018, 2014 and 2010
Certification
Communication Skills for Business, Certiport
Timeline
Marketing Educator
Saline High School
08.2025 - Current
SMB Sales Executive
Netsertive
07.2021 - 05.2023
Co-Owner
SPENGA
06.2018 - 05.2025
Account Executive
Valassis
01.2016 - 07.2021
Sr. Targeting Analyst
Valassis
11.2013 - 01.2016
Sr. In-Store Marketing Analyst
Valassis
08.2009 - 11.2013
Client Liaison
Valassis
03.2008 - 08.2009
Targeting Specialist/Supervisor
Valassis
06.2000 - 03.2008
District Sales Manager
Illy Espresso
02.1998 - 06.2000
Client Service Associate
Kellogg's
09.1995 - 02.1998
Masters of Science - Curriculum & Instruction
Western Governors University
Bachelor of Science - Marketing
Western Michigan University