Cherie Moreno
Puyallup,WA
Summary
Results-driven leader with experience in driving growth, improving operations, and building strong teams. I focus on aligning people around shared goals, using data to make informed decisions, and creating a collaborative culture that leads to real, measurable results. Passionate about improving customer experiences, staying ahead of industry trends, and finding new ways to help businesses succeed and grow over the long term.
Overview
10
10
years of professional experience
Work History
Director of Sales and Marketing
easyXAFS LLC
11.2022 - 03.2025
- Developed and implemented comprehensive sales and marketing strategies to drive revenue growth and brand awareness
- Led, mentored, and managed sales and marketing teams, aligning efforts with company objectives and setting clear KPIs
- Oversaw sales operations, forecasting, pipeline management, and customer retention strategies, boosting lead conversion and market share
- Directed marketing campaigns, branding, digital strategies, and market research to optimize customer engagement and competitive positioning for existing and emerging product lines
- Fostered cross-functional collaboration between sales and marketing teams, improving alignment and lead generation processes
- Managed budget and resource allocation for both sales and marketing functions, optimizing ROI on marketing spend and sales activities
- Utilized data analytics to track performance metrics, refining strategies based on insights to enhance overall effectiveness
- Worked closely with senior leadership to align sales and marketing efforts with broader business goals and financial objectives
- Focused on enhancing customer experience and loyalty through targeted strategies and continuous market trend analysis
Sales Engineer
easyXAFS LLC
01.2021 - 11.2022
- Understanding of customer needs and provide tailored technical solutions for complex products and services
- Delivered engaging technical presentations and product demos to prospective clients, clearly articulating the value proposition and product capabilities
- Conducted in-depth analysis of client requirements, ensuring solutions met technical specifications and business objectives
- Worked closely with engineering and product teams to customize products and services based on customer feedback and technical requirements
- Prepared detailed proposals, technical documentation, and user manuals, ensuring clarity and alignment with client needs
- Supported the sales process by answering complex technical questions, addressing objections, and contributing to contract negotiations
- Provided post-sales support and training to clients, ensuring smooth implementation and effective use of products
- Stayed current with industry trends, product advancements, and competitor offerings to ensure competitive positioning
- Built and maintained strong customer relationships, acting as a trusted technical advisor and fostering repeat business opportunities
Quality Assurance Supervisor
General Plastics Mfg. Co.
11.2019 - 01.2021
- Developed and maintained AS9100 quality system including directing AS9100 compliance audit activities and maintain Quality KPIs
- Established priorities of assigned resources
- Evaluate and recommend alternative auditing procedures for continuous improvement
- Support production leads and operators for interpretation and methods following set standards
- Maintain working production component’s knowledge and associate next tier application
- Conduct cross functions meetings weekly to maintain Quality expectations and teamwork across GP
- Involve in team driven actions to help improvements
- Interpret and support quality policies and implement guidelines to ensure compliance with quality standards and documents
- Develop and maintain QA programs complementary to enterprise quality system, corporate objectives and policies
- Perform as ISO representative to head quality program
- Guide organization personnel through new practices and certifications
- Supervise and review corrective solutions and prevent action claims
- Interpret quality control system to people within organization
- Develop new methods to resolve problems occurring during QA activities
Quality Assurance Engineer
General Plastics Mfg. Co.
06.2019 - 11.2019
- Configuration management disciplines, tools, and practices to ensure that products and services meet engineering requirements
- Performed corrective action and root cause analysis
- Assemble and review of inspection/testing data packages for submittal to customers
- Ensure compliance of certifications
- Customer and supplier quality and engineering point of contact
- Responsible for product and data presentation for final customer acceptance
- Responsible for the initial quality and manufacturing planning review
- Resolved non-conforming material issues
- Created quality procedures and SOPs
- Performs product, process, and system audits and verifies effectiveness of corrective actions that were taken
- Represented quality assurance on new product start-up teams identifying any unique customer requirements for workmanship or traceability
Applications Engineer
Sharpe Mixers
05.2015 - 05.2019
- Gained in-depth knowledge of product line to effectively support sales and technical decision-making
- Conducted engineering calculations to assist in product selection and provide tailored recommendations to clients
- Served as the primary technical point of contact, building strong relationships with customers to understand and address their specific needs
- Identified and assessed customer requirements by establishing rapport with both potential and existing clients
- Contributed insights for product feature enhancements and process improvements based on customer feedback and technical expertise
- Collaborated with R&D to translate customer needs into manufacturable products, ensuring alignment with technical specifications
- Provided ongoing engineering support to customers, troubleshooting issues and offering solutions to optimize product performance
- Delivered CRM training to peers, enhancing team proficiency and ensuring effective use of customer management tools
Education
MBA - Executive Strategic Leadership
Valar Institute
01-2025
Bachelor of Science - Chemical Engineering
University of Washington
Seattle, WA06-2013
Skills
- Sales Leadership & Strategy
- Digital Marketing & Campaign Management
- Brand Development & Positioning
- Team Management & Mentorship
- Market Research & Consumer Insights
- ROI & Budget Optimization
- Data-Driven Decision Making
- Customer Acquisition & Retention
Timeline
Director of Sales and Marketing
easyXAFS LLC
11.2022 - 03.2025
Sales Engineer
easyXAFS LLC
01.2021 - 11.2022
Quality Assurance Supervisor
General Plastics Mfg. Co.
11.2019 - 01.2021
Quality Assurance Engineer
General Plastics Mfg. Co.
06.2019 - 11.2019
Applications Engineer
Sharpe Mixers
05.2015 - 05.2019
MBA - Executive Strategic Leadership
Valar Institute
Bachelor of Science - Chemical Engineering
University of Washington
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