Cherise Green
Chattanooga,TN
Quote
Try again. Fail again. Fail better.
Samuel Beckett
Summary
Strategic copywriter and marketing consultant with a foundation in customer experience and a focus on thoughtful, conversion-oriented content.
After over a decade in service-based roles, I moved into digital marketing in 2023—bringing a clear sense of audience insight and communication that resonates.
My work spans messaging strategy, conversion-focused content, and multi-stage campaigns designed to guide thoughtful buyer journeys. I’ve written across a wide range of industries—from personal brands and wellness providers to real estate, education, and home services—adapting voice, tone, and structure to meet each brand's goals.
While my background includes broad marketing experience, I’m most at home in roles centered on writing—particularly for brands that value creativity, clarity, and connection in how they show up. Whether it's long-form content, landing pages, email sequences, or brand messaging frameworks, my goal is to make complex feel approachable and build strategies that fuel human connection.
Overview
12
12
Years of exceptional customer experience curation
Work History
Strategic Marketing & Messaging Consultant
The Hive
06.2023 - 05.2025
- Developed and implemented strategic messaging and conversion frameworks for a portfolio of at least four premium, experience-driven brands
- Translated buyer psychology into clear, persuasive campaigns including email sequences, lead nurture flows, and landing page copy
- Shaped offer positioning strategies and early-purchase incentives to support lead qualification and conversion
- Collaborated with marketing and leadership teams to ensure alignment between brand messaging, customer journey design, and sales objectives
- Created 50+ high-touch marketing assets tailored to both short-lead, low-consideration & long-lead, high-consideration purchases in luxury and lifestyle segments
Success Coordinator
Modern Soapmaking
04.2021 - 02.2022
- Drove successful operations through personable and empathetic service and partnerships to optimize customer engagement and retention
- Resolved 10 - 20 daily customer concerns and questions through innovative problem-solving, multitasking, and task prioritization to ensure customer satisfaction
- Utilized current technology, including CRM software, social media, and email, to communicate with customers and vendors
- Provided oversight, direction, and assistance on weekly & monthly live Zoom calls to maximize ease of communication and cross-platform collaboration
- Designed and delivered creative, memorable content and marketing strategies to maximize brand recognition and customer loyalty
Pre-Visit Coordination Customer Service Representative
Ballad Health
09.2018 - 02.2019
- Scheduled 10 - 50 diagnostic procedures daily at Ballad Health facilities through the use of a multi-line telephone system
- Demonstrated high accuracy in collecting patient demographics and insurance information
- Educated customers about billing, payment processing, and support policies and procedures.
- Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
Front Desk Coordinator
Sugar Mama Waxing
07.2018 - 09.2018
- Orchestrated booking and rebooking spa clientele to ensure repeat business
- Consistently met sales goals to increase profit margins and revenue gains
- Read and responded to emails, answered telephone calls on multi-line phone system and transferred callers.
- Maintained clean and organized front desk areas to uphold polished company image.
Front Desk Coordinator/Esthetician
In the Buff Day Spa and Salon
06.2015 - 08.2016
- Greeted visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention.
- Scheduled appointments in computer system.
- Read and responded to emails, answered telephone calls on multi-line phone system and transferred callers.
- Maintained office supplies by taking inventory and submitted orders for low-stock items.
- Oversaw fast-paced front desk operations and guests' needs at busy facility.
- Maintained clean and organized front desk areas to uphold polished company image.
Education
Bachelor of Arts - Child & Youth Development
Milligan University
Milligan, TN12.2022
Certificate in Aesthetics Technology - Aesthetics
Chattanooga State Community College
Chattanooga, TNAssociate of Arts - Early Childhood Education
Southern Adventist University
Collegedale, TNSkills
- Copywriting & Creative Content Development
- Email Marketing Strategy & Campaign Execution
- Digital Marketing & Full-Funnel Development
- Content Management Systems (CMS) Experience
- Visual Content Design (Proficient in Canva)
- Client Communication & Consultative Sales (1:1)
- Campaign & Project Coordination
- Analytical Problem Solving & Workflow Optimization
- Client Support & Relationship Management
- Effective Multitasking in Fast-Paced Environments
Education Certifications
- Copy Posse Launch Pad Season 4 Grad, Copy Posse - Alex Cattoni, 2023
- Infinity Member, American Writers & Artists Institute (AWAI), Current
- Certificate in Aesthetics Technology, TCAT, Chattanooga, TN
Certification
- Google Digital Marketing & E-commerce Professional Certificate, Google on Coursera, 2023
- TN-Licensed Aesthetician - 10/2015 - current
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Software
Email Management Software (Active Campaign, Kit, Flodesk, Mailchimp, Gmail, Klaviyo, etc)
Client Relationship Management Tools (Honeybook, GoHighLevel, etc)
AI Models (ChatGPT, Claude, Manus, Gemini)
Project Management Software (ClickUp, Asana, G-Suite, etc)
Communication Tools (Loom, Zoom, Slack, etc)
Interests
AI Automation
Entrepreneurship
Marketing Strategies
Soap Making
Coffee drinking, Coffee making & Coffee smelling
Timeline
Strategic Marketing & Messaging Consultant
The Hive
06.2023 - 05.2025
Success Coordinator
Modern Soapmaking
04.2021 - 02.2022
Pre-Visit Coordination Customer Service Representative
Ballad Health
09.2018 - 02.2019
Front Desk Coordinator
Sugar Mama Waxing
07.2018 - 09.2018
Front Desk Coordinator/Esthetician
In the Buff Day Spa and Salon
06.2015 - 08.2016
Certificate in Aesthetics Technology - Aesthetics
Chattanooga State Community College
Bachelor of Arts - Child & Youth Development
Milligan University
Associate of Arts - Early Childhood Education
Southern Adventist University
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