Open To Work
CHERRELLE STOKES
Houston,TX
Summary
Highly organized and detail-oriented Executive Coordinator with expertise in marketing communications, digital platforms, client engagement, operations support and event coordination. Skilled in managing CRM databases, producing newsletters and collateral, supporting websites and SEO, and coordinating both virtual and in-person events. Adept at optimizing workflows, documenting processes, and providing reliable tech and membership services support. Passionate about collaborative teamwork, precision, and driving impactful results for mission-driven organizations.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Executive Assistant to COO
Edwards Financial Group
09.2024 - 05.2025
- Created and distributed quarterly newsletters to 2,000+ clients and partners, enhancing internal and external communications.
- Maintained CRM records, created prospect tracking reports, and drafted service agreements.
- Developed proposals and managed scheduling, stakeholder engagement, and corporate events.
- Managed Google Business Profile and executed SEO strategies to improve online visibility.
- Developed HR documentation including onboarding procedures and payroll policies.
Mathematics Instructor / Inventory Manager
Texas Dept. of Criminal Justice
08.2022 - 09.2024
- Designed and implemented paper-based tracking systems for compliance and inventory management of $800,000+ resources.
- Coordinated curriculum planning, student progress tracking, and compliance reporting for 100+ learners.
- Created instructional materials and process guides to improve team efficiency and compliance documentation.
- Conducted internal audits with 100% accuracy, improved operational workflows, reducing discrepancies and waste.
Business Development Consultant
100 Black Men – Metro Houston Chapter
01.2017 - 02.2020
- Spearheaded community partnerships and youth engagement initiatives in collaboration with Houston ISD, reaching 200+ students annually.
- Tracked engagement metrics and improved volunteer participation by 15% over three years.
- Assisted in planning and execution of mentoring workshops rooted in human-centered design.
- Provided administrative support and ensured consistent community-facing messaging and follow-ups.
Marketing & Communications Coordinator (Freelance)
American Association of Blacks in Energy – Houston Chapter
01.2017 - 01.2020
- Created newsletter and email marketing content with an average 40% open rate among members.
- Managed website updates and SEO strategy, improving site traffic by 30% year-over-year.
- Developed and distributed press releases, coordinated media and press interviews for awardees.
- Led PR coordination for high-profile events including Super Bowl Leading Men Awards with 20+ media outlets.
Executive Assistant to CEO
More Freedom Today
05.2014 - 11.2016
- Oversaw business documentation, customer outreach, and vendor communications.
- Managed CRM updates, financial tracking, and back-office e-commerce operations supporting $3M+ in annual sales.
- Planned and executed large-scale conferences and brand events with 15,000+ attendees.
- Coordinated domestic and international travel logistics for CEO and executives.
Education
Bachelor of Business Administration - Marketing
Texas Southern University
Houston, TXSkills
- Marketing & Communications Support (Newsletters, Collateral, Social Media)
- Website & SEO Management (Google Business Profile, WordPress, Squarespace)
- CRM & Membership Systems (Lawmatics, Hubspot, GrowthZone equivalents)
- Survey Creation & KPI Reporting (SurveyMonkey, Analytics, Reports)
- Event & Meeting Coordination (Virtual In-Person, 15,000 attendees)
- Digital & Technology Troubleshooting (Zoom, Teams, File Systems)
- Project & Task Management (Google Workspace, Microsoft Office)
- Process Design, Workflow Optimization & Compliance Documentation
- Strong Written & Verbal Communication; Proofreading & Editing
Accomplishments
- Tutored over 100 women to successfully pass the High School Equivalency (HSE) test.
- Secured freelance contracts for data quality and compliance projects with the City of Houston.
- Managed global event coordination for conventions and executive travel logistics.
- Led community workshops and engagement initiatives fostering inclusive participation.
Certification
- Foundations of Digital Marketing & E-Commerce – Google (2024-10)
- Attract and Engage Customers with Digital Marketing – Google (2024-11)
- From Likes to Leads: Customer Interactions – Google (2024-12)
- Think Outside the Box: Email Marketing – Google (2025-01)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Executive Assistant to COO
Edwards Financial Group
09.2024 - 05.2025
Mathematics Instructor / Inventory Manager
Texas Dept. of Criminal Justice
08.2022 - 09.2024
Business Development Consultant
100 Black Men – Metro Houston Chapter
01.2017 - 02.2020
Marketing & Communications Coordinator (Freelance)
American Association of Blacks in Energy – Houston Chapter
01.2017 - 01.2020
Executive Assistant to CEO
More Freedom Today
05.2014 - 11.2016
Bachelor of Business Administration - Marketing
Texas Southern University