CHERYL ANDERSON
Massapequa Park,NY
Summary
An accomplished marketing executive with over 20 years of expertise in developing and executing transformative marketing strategies that elevate brand presence, drive consumer engagement, and exceed business objectives. Proven success in leading high-performing teams, managing multi-channel campaigns, and optimizing ROI across digital, print, and social platforms. Adept at blending creativity with data insights to deliver measurable results in competitive markets. Passionate about mentoring teams, fostering innovation, and championing brand storytelling to build lasting customer connections.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Senior Director, Creative Marketing
WS Audiology
05.2021 - Current
- Lead the development and execution of innovative marketing strategies, ensuring a unified global brand voice and consistent visual identity across all channels, including digital, print, and social media
- Drive creative direction with a data-driven approach, continuously evaluating industry trends and market dynamics to inform campaigns that resonate with diverse consumer segments
- Mentor and lead a high-performance team of creative professionals, fostering a collaborative, results-oriented environment
- Developed agile processes for campaign development, ensuring fast-paced, high-quality execution
- Collaborate with senior leadership and cross-functional teams to align creative initiatives with overarching business goals, delivering campaigns that increase brand awareness, drive customer acquisition, and maximize ROI
- Spearheaded the optimization of creative workflows, enhancing production efficiency and ensuring consistent delivery of high-impact marketing materials
Director, Center of Excellence, U.S. Marcom
WS Audiology
05.2019 - 05.2021
- Manage U.S
- Marketing strategy for WS Audiology brands, working in partnership with global marketing teams to create integrated, high-performing campaigns across diverse digital and traditional channels
- Partner with senior stakeholders to align marketing efforts with key business objectives, improving brand positioning and driving measurable customer engagement
- Lead the development of policies and processes that enhance brand governance and ensure consistent, effective marketing communication
- Work closely with European headquarters to streamline global marketing workflows, improving efficiencies and reducing time-to-market for creative assets
Director of Marketing Communications
WIDEX USA, Inc.
01.2015 - 01.2019
- Led creative strategy for all marketing communications, managing large-scale campaigns that aligned with corporate goals and contributed to significant brand growth
- Directed the creative process across digital, social, print, and event marketing, maintaining brand integrity while driving consumer engagement and sales
- Developed and executed comprehensive marketing plans, using KPIs and analytics to measure campaign performance and optimize future initiatives for improved ROI
- Managed relationships with key external agencies and suppliers, ensuring efficient collaboration and the successful execution of complex marketing programs
- Oversaw content creation, including website copy, social media content, and marketing collateral, ensuring consistency with brand voice and strategy
Marketing Manager
WIDEX USA, Inc.
01.2004 - 01.2015
- Led the development and implementation of marketing programs, including product launches, trade shows, digital content, and direct marketing campaigns
- Worked closely with corporate teams in Denmark to align global marketing strategies and adapt them to the U.S
- Market, ensuring seamless execution and tracking campaign success
- Managed cross-functional teams to deliver integrated marketing programs that increased product visibility and market penetration
Adjunct Professor, Business Administration Program
SUNY Farmingdale
01.2001 - 01.2003
- Designed and taught undergraduate courses in Business Administration, focusing on marketing principles, strategy, and management
- Engaged students with real-world case studies and practical applications of marketing theories, fostering critical thinking and problem-solving skills
Education
Master of Business Administration -
Dowling College
Oakdale, NYMaster of Science - Counseling
Hofstra University
Hempstead, NYSkills
- Collaborative leadership
- Culture Transformation
- Strategic Brand & Creative Direction
- Integrated Marketing & Campaign Leadership
- Content Creation & Brand Storytelling
- Data-Driven Decision Making & Performance Analysis
- Budget Management & ROI Analysis
- Stakeholder Management & Executive Presentations
- Team Management
Certification
- Successful Leadership
- Mini-MBA Brand Marketing
Timeline
Senior Director, Creative Marketing
WS Audiology
05.2021 - Current
Director, Center of Excellence, U.S. Marcom
WS Audiology
05.2019 - 05.2021
Director of Marketing Communications
WIDEX USA, Inc.
01.2015 - 01.2019
Marketing Manager
WIDEX USA, Inc.
01.2004 - 01.2015
Adjunct Professor, Business Administration Program
SUNY Farmingdale
01.2001 - 01.2003
Master of Science - Counseling
Hofstra University
Master of Business Administration -
Dowling College
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