Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Career Experience
Timeline
Cheryl Bravo

Cheryl Bravo

Dynamic Growth Leader
Katy,TX

Summary

Accomplished and growth-focused professional with over 20 years of experience in driving sales, operational efficiency, and profitability for large-scale organizations. Recognized as consistent top-performer, exceeding revenue objectives and expanding portfolio of high-value clients. Seasoned leader with deep understanding of market dynamics, customer needs, and competitor strategies to develop effective sales programs and penetrate new markets. Documented achievements in achieving financial and operational targets. Expert at expanding client base and maximizing profitability. Adept at converting organizational missions and consumer insights into business plans to increase ROI and connect brand with target audiences. Proficient in leading and motivating teams to achieve challenging business objectives by maintaining a goal-oriented working environment and ensuring adherence to company standards. Driven Business Development Executive with career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, and merger integration. Passionate about growth, development, and retention of top performing sales resources.

Overview

25
25
years of professional experience

Work History

Vice President of Business Development

InReach/Sodexo
2023.07 - 2024.02
  • Led startup coast to coast sales organization specializing in Convenience Retail industry
  • Developed processes and procedures to streamline selling cycle and increased speed to market
  • Analyzed staffing structure to ensure pipeline value per territory supports revenue goals and exceed productivity objectives
  • Implemented standardized metrics to analyze effectiveness of selling activities against revenue objectives
  • Introduced innovative sales culture to organization
  • Improved speed to market trends by 14 days through process improvement
  • Developed 'Clients for Life' program structure for InReach to improve account transition from Sales to Operations and improve client retention
  • Analyzed efficiency of Lead Generation efforts and implemented new processes and changes in organizational structure to identify leads and increase initial client appointments
  • Instituted standardized procedures to effectively onboard new hires and coordinate enrichment activities with Operations via onboarding calendar
  • Established standards for structured work week
  • Developed in-field standards for VPs to observe selling activities, set cadence for co-travel, and implemented structure for leading a compelling sales conversation
  • Reported weekly pipeline development and sales data to President and CEO
  • Restructured Sales Operations Department to facilitate contract movement, improvements in reporting, and customer service functions.

Zone Sales Manager

ARAMARK Refreshment Services
2003.01 - 2023.07
  • Deliver leadership and direction to improve strategic planning, operational efficiency, sales, and revenue growth
  • Direct cross-functional team of staff members with focus on streamlining end-to-end operations and boosting sales across the assigned area
  • Conduct market research and analysis to identify potential customers, competitive trends, and growth opportunities
  • Build and maintain collaborative relationships with customers, staff members, and senior management
  • Evaluate sales performance metrics, analyze data, and prepare reports to assess the effectiveness of sales strategies and identify areas for improvement
  • Accomplished all significant challenges associated that emerged during the global pandemic by developing and implementing effective business plans, resulting in exceeding revenue targets
  • Valued as key contributor to the business growth by generating over $175M in revenue and surpassing revenue targets for over 15 years
  • Established a stable and engaged workforce by improving employee satisfaction and reducing turnover up to 300% through customized coaching, leadership, and teamwork environment
  • Researched industry best practices and sales methodologies to develop and implement effective sales training curricula for newly hired sales resources
  • Recognized as subject matter expert, guiding the sales team to launch corporate e-commerce site
  • Planned, managed, and executed strategic initiatives, such as targeted selection, leadership development programs, advanced leadership development, and situational leadership development.

Account Manager

ARAMARK Refreshment Service
1999.01 - 2003.01

Education

Business Administration & Management -

The Ohio State University, Columbus, OH

Skills

  • Strategic Planning & Analysis
  • Team Building & Leadership
  • Business Development
  • Account Management
  • Financial Analysis
  • Market Trend & Competitor Analysis
  • Regulatory Compliance
  • Employee Engagement
  • Client Satisfaction & Retention
  • Pipeline Analysis
  • Operations Management
  • Staff Training & Development
  • Recruiting & Retaining Top Sellers
  • Sales & Revenue Growth
  • Portfolio Management
  • Process Development
  • Contract Negotiation Expertise
  • Customer Needs Assessments
  • Mentoring
  • Business Development and Planning
  • Contract Review
  • Analytical Problem Solver

Accomplishments

  • Implemented CRM and capture strategy in 30 days leading to expedited sales process and speed to market.
  • Achieved record-high client growth year over year by developing a comprehensive sales and marketing plans.
  • Created sales culture with lowest employee turnover rate and longest average tenure in the line of business.
  • Led one of only 2 markets nationally mid-pandemic (2021) and named National Rainmaker 2022.
  • Directly supervised team of up to 18 sellers and business managers.
  • Facilitated communication and employee assimilation during strategic business acquisitions.
  • Achieved organizational restack to improve efficiency, territory integrity, and role clarity.
  • Consistent Circle of Excellence Attendee
  • Formally trained in Sales Philosophy such as Miller Heiman, Needs Satisfaction Selling, Aramark Leadership Development Program, and Aramark Advanced Leadership Development Program.
  • Excelled in pre-employment Assessments of Analytical Abilities, Sales Management Aptitude, Problem Solving Skills, Integrity & Ethics, Business Communication, and Risk Tolerance.

Career Experience

  • InReach/Sodexo, United States, Vice President of Business Development, 07/01/23, 02/01/24, Led startup coast to coast sales organization specializing in Convenience Retail industry. Developed processes and procedures to streamline selling cycle and increased speed to market. Analyzed staffing structure to ensure pipeline value per territory supports revenue goals and exceed productivity objectives. Implemented standardized metrics to analyze effectiveness of selling activities against revenue objectives. Introduced innovative sales culture to organization. Improved speed to market trends by 14 days through process improvement. Developed “Clients for Life” program structure for InReach to improve account transition from Sales to Operations and improve client retention. Analyzed efficiency of Lead Generation efforts and implemented new processes and changes in organizational structure to identify leads and increase initial client appointments. Instituted standardized procedures to effectively onboard new hires and coordinate enrichment activities with Operations via onboarding calendar. Established standards for structured work week. Developed in-field standards for VPs to observe selling activities, set cadence for co-travel, and implemented structure for leading a compelling sales conversation. Reported weekly pipeline development and sales data to President and CEO. Restructured Sales Operations Department to facilitate contract movement, improvements in reporting, and customer service functions.
  • ARAMARK Refreshment Services, Houston, TX, Zone Sales Manager, 01/01/03, 07/01/23, Deliver leadership and direction to improve strategic planning, operational efficiency, sales, and revenue growth. Direct cross-functional team of staff members with focus on streamlining end-to-end operations and boosting sales across the assigned area. Conduct market research and analysis to identify potential customers, competitive trends, and growth opportunities. Build and maintain collaborative relationships with customers, staff members, and senior management. Evaluate sales performance metrics, analyze data, and prepare reports to assess the effectiveness of sales strategies and identify areas for improvement. Accomplished all significant challenges associated that emerged during the global pandemic by developing and implementing effective business plans, resulting in exceeding revenue targets. Valued as key contributor to the business growth by generating over $175M in revenue and surpassing revenue targets for over 15 years. Established a stable and engaged workforce by improving employee satisfaction and reducing turnover up to 300% through customized coaching, leadership, and teamwork environment. Researched industry best practices and sales methodologies to develop and implement effective sales training curricula for newly hired sales resources. Recognized as subject matter expert, guiding the sales team to launch corporate e-commerce site. Planned, managed, and executed strategic initiatives, such as targeted selection, leadership development programs, advanced leadership development, and situational leadership development.
  • ARAMARK Refreshment Service, Houston, TX, Account Manager, 1999, 2003

Timeline

Vice President of Business Development - InReach/Sodexo
2023.07 - 2024.02
Zone Sales Manager - ARAMARK Refreshment Services
2003.01 - 2023.07
Account Manager - ARAMARK Refreshment Service
1999.01 - 2003.01
The Ohio State University - Business Administration & Management,
Cheryl BravoDynamic Growth Leader