Summary
Overview
Work History
Education
Skills
Timeline
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Cheryl Brock Casper

Louisville,KY

Summary

Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of [Location] market conditions and extensive network of title, inspection and banking professionals. Innovative and hardworking Marketing Consultant with [Number] years of experience in the [Type] industry. Offering expert insights into creating promotional strategies that capture emerging market trends. Highly proficient in SEO practices and knowledgeable in digital marketing and new media. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Industrious Marketing Specialist offering [Number] years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting, and project management. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

29
29
years of professional experience

Work History

Marketing Consultant

Humana
01.2015 - Current
  • Provide research, analysis, and recommendations for marketing strategy to various marketing partners and business segments
  • Research potential audiences to identify most appropriate audience for target marketing pilot
  • Coordinate CIMO-wide planning process and facilitate transition to new CIMO leaders
  • Develop strategies on a page (SOAP’s) for various departments
  • Research and develop key messages
  • Provided leadership and oversight to summer Infusion program intern.

Marketing Consultant

Humana
01.2012 - 01.2015
  • Managed relationship with multiple sales leaders to develop marketing solutions that increased awareness of a little known product and supported sales goals
  • Managed relationship with service operations and directed production processes for member materials
  • Forged relationships with sales and service operations partners in a period of rapid growth in an ambiguous environment
  • Leveraged relationships to learn a complex line of business and understand sales goals in the absence of a business strategy
  • Directed and oversaw development and execution of B2B marketing strategy and integrated marketing plan
  • Supported sales growth of 74 new groups (33% growth) and over 160% increase in Group Medicare quotes (2008–657, 2009-1057), exceeding our 2009 goal of a 10% increase by more than 16 times
  • Integrated Marketing Plan included: Modular sales collateral, first ever employer direct mail campaign pilot, first ever Broker Resource Guide, first ever Pay-per-click and SEM pilot, redesign of GM section of Humana.com, special Group Medicare versions of Sales and Employer newsletters
  • Supported growth of 200% increase in membership to from 85,000 to approx 300,000 members in one year
  • Led and provided oversight for creating & updating, printing, and inventory management of approx 450 member communication pieces by annual deadline
  • Proactively addressed persistent problems in the relationship with Service Operations and production processes
  • Identified cross-functional process breakdowns and negotiated improvements with multiple departments
  • These measures greatly reduced issues and improved Service Operations’ ability to meet timelines and necessary business outcomes
  • Proactively identified non-valued added work that was diverting limited resources and engaged in tough negotiations to transition work to appropriate departments
  • Estimated savings 1/3 FTE for 2009 and whole FTE for 2010
  • Managed and provided leadership to team of four directing a $1.8 million dollar budget
  • Gallup Q12 Engagement scores for my team exceed the scores of the larger Senior Products Team, Marketing organization, and overall Humana.

Marketing Consulting Leader - Group Medicare Line of Business

Humana
01.2008 - 01.2011
  • Managed relationship with multiple sales leaders to develop marketing solutions that increased awareness of a little known product and supported sales goals
  • Managed relationship with service operations and directed production processes for member materials
  • Forged relationships with sales and service operations partners in a period of rapid growth in an ambiguous environment
  • Leveraged relationships to learn a complex line of business and understand sales goals in the absence of a business strategy
  • Directed and oversaw development and execution of B2B marketing strategy and integrated marketing plan
  • Supported sales growth of 74 new groups (33% growth) and over 160% increase in Group Medicare quotes (2008–657, 2009-1057), exceeding our 2009 goal of a 10% increase by more than 16 times
  • Integrated Marketing Plan included: Modular sales collateral, first ever employer direct mail campaign pilot, first ever Broker Resource Guide, first ever Pay-per-click and SEM pilot, redesign of GM section of Humana.com, special Group Medicare versions of Sales and Employer newsletters
  • Supported growth of 200% increase in membership to from 85,000 to approx 300,000 members in one year
  • Led and provided oversight for creating & updating, printing, and inventory management of approx 450 member communication pieces by annual deadline
  • Proactively addressed persistent problems in the relationship with Service Operations and production processes
  • Identified cross-functional process breakdowns and negotiated improvements with multiple departments
  • These measures greatly reduced issues and improved Service Operations’ ability to meet timelines and necessary business outcomes
  • Proactively identified non-valued added work that was diverting limited resources and engaged in tough negotiations to transition work to appropriate departments
  • Estimated savings 1/3 FTE for 2009 and whole FTE for 2010
  • Managed and provided leadership to team of four directing a $1.8 million dollar budget
  • Gallup Q12 Engagement scores for my team exceed the scores of the larger Senior Products Team, Marketing organization, and overall Humana.

Human Resource Business Leadership Group

Humana
01.2004 - 01.2008
  • Partnered with business leadership to develop and implement initiatives that leverage talent and increase organizational capability in achieving business strategy
  • Influenced talent mindset of leaders to set high standards for success and differentiate top talent
  • Seamlessly collaborated with internal resources to provide solutions
  • Guided and influenced leaders on human capital platforms and philosophies to leverage talent and mitigate risk
  • Coach leaders on managing performance, acquiring and developing talent, and using rewards and recognition to drive performance
  • Conducted organization assessments and develop Human Capital plans for client groups
  • Led client in development of career pathing, role based learning curriculums, and development planning framework to promote associate value and retention
  • Consulted with client leadership on organizational restructures to better position organization as growth driver
  • Identified top talent for key roles
  • Partnered with Compensation to revise role structure and market pricing in client group
  • Conducted 60 calibration and pay planning meetings for nine client groups
  • Challenged leaders to raise the bar for performance and differentiate top talent.

Benefits Development

Humana
01.2000 - 01.2004
  • Researched, recommended, developed, and implemented employee benefit solutions that positioned Humana as an employer of choice and optimized business results
  • Personally presented recommendations to the CEO, Board of Directors, and other senior leaders of the company to influence their decisions and seek approval
  • Interviewed by USA Today, Dow Jones Newswire, and Physician’s Financial News regarding experience with new consumer driven health plans
  • Managed RFP and contract negotiation process for new retirement plan record keeper, trustee, and investment managers
  • Managed conversion process to new vendors with on-line platform within aggressive timeframe
  • Developed, recommended, and implemented several retirement plan design enhancements, i.e
  • Unitized stock fund, same-day-exchange, brokerage window, over 50 catch-up contributions, safe harbor hardship withdrawals, true-up contribution
  • Developed and launched enterprise wide communications campaign to rollout newly enhanced retirement plan and new record keeper
  • Campaign included e-mails, education tools, 250 meetings at approximately 50 locations, 40 webcasts
  • Communications campaign won the Profit Sharing Council’s Signature Award
  • Post launch participation increased from 59% to 74%
  • Identified need, developed, and implemented employee benefits website to facilitate new electronic employee on-boarding process and serve as single, central resource for all benefits information and documents
  • Partnered with Product Development area to develop and implement new FSA/HRA debit card product for employees
  • Assisted in launch of new consumer driven health plans
  • Assisted in the development of on-line plan “wizard”, on-line enrollment tool, and employee education communications
  • Partnered with Product Development and MarketPoint to develop communications, on-line enrollment, and administrative processes for rollout of new long term care insurance product.

Compensation

Humana
01.1999 - 01.2000
  • Consulted with and educated HR Consultancy group and departmental leadership on compensation concepts and issues i.e
  • Appropriate salary positioning, merit/promotional increases, distribution of salary pool dollars, and job description development
  • Market priced positions
  • Served on team to develop enterprise wide paradigm shift from “jobs” to “roles” focusing on competencies in support of human capital initiatives.

Corporate Recruiter

Humana
01.1998 - 01.1999
  • Recruited and interviewed candidates for exempt and executive HR and financial positions throughout the enterprise
  • Consulted with managers to identify needs and structured cost effective recruiting plans to source best candidates and fill positions expeditiously.

Human Resource Consultant

Anthem Blue Cross Blue Shield
01.1996 - 01.1998
  • Consulted with leaders in all areas of employment issues (employee relations, compensation, benefits, recruiting, employment laws, etc.) Managed recruitment and selection process, resolved sensitive employee relations issues (terminations, FMLA, worker’s compensation, etc.), and managed disability, FMLA and workers compensation claims.

Education

Bachelor of Science in Business Administration, Human Resources -

University of Louisville
Louisville, KY

Skills

  • Project Management
  • Brand Messaging
  • Social Media Management
  • Conversion Rate Optimization
  • Strategy Development
  • KPI Monitoring
  • Business Planning
  • Marketing Strategies
  • Corporate Communications
  • Campaign Management

Timeline

Marketing Consultant

Humana
01.2015 - Current

Marketing Consultant

Humana
01.2012 - 01.2015

Marketing Consulting Leader - Group Medicare Line of Business

Humana
01.2008 - 01.2011

Human Resource Business Leadership Group

Humana
01.2004 - 01.2008

Benefits Development

Humana
01.2000 - 01.2004

Compensation

Humana
01.1999 - 01.2000

Corporate Recruiter

Humana
01.1998 - 01.1999

Human Resource Consultant

Anthem Blue Cross Blue Shield
01.1996 - 01.1998

Bachelor of Science in Business Administration, Human Resources -

University of Louisville

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Cheryl Brock Casper