Summary
Overview
Work History
Education
Skills
References
Work Preference
Timeline
Generic
Cheryl Burford

Cheryl Burford

Traverse City,MI

Summary

Proven leader with extensive experience at Macy's, adept in staff oversight and customer service excellence. Skilled in elevating team performance and enhancing customer satisfaction, demonstrated through successful conflict resolution and sales strategy implementation. Excels in cash handling and fostering employee engagement, significantly contributing to a positive work environment and operational efficiency.

Overview

8
8
years of professional experience

Work History

Retail Sales Lead

Macy's
Traverse City, MI
11.2016 - 03.2025
  • Handled customer complaints and issues, ensuring satisfaction and maintaining the store's reputation.
  • Greeted customers, answered questions, and provided assistance with selections.
  • Led the fulfillment process, ensuring timely and accurate order completion.
  • Drove credit initiatives to increase customer engagement and sales.
  • Assisted other sales associates in providing excellent customer service.
  • Placed special orders or called other stores to find desired items.
  • Greeted customers to determine wants or needs.
  • Performed cashier duties such as taking payments and processing returns and exchanges.
  • Maintained knowledge of sales and promotions, return policies and security practices.
  • Answered store and merchandise questions and led customers to wanted items.
  • Organized and updated schedules to optimize coverage for expected customer demands.
  • Organized store by returning merchandise to proper areas and restocked displays.
  • Watched for and recognized security risks and thefts to prevent or handle situations.
  • Coordinated staff schedules, ensuring adequate coverage during peak shopping periods.
  • Provided support for management by completing assigned tasks in a timely manner.
  • Monitored sales activities to ensure compliance with established procedures and standards.
  • Implemented loss prevention strategies to reduce shrinkage and improve profitability.
  • Addressed customer complaints and resolved conflicts to ensure satisfaction.
  • Trained new and existing staff on product knowledge, sales techniques, and customer service standards.
  • Fostered a positive work environment, encouraging teamwork and employee engagement.
  • Handled returns and exchanges according to company policies.

Front Desk Agent

Park Place Hotel
Traverse City, MI
05.2017 - 01.2023
  • Answered telephones and greeted visitors to assist, answer questions and direct.
  • Assisted with check-in and check-out procedures for guests.
  • Resolved customer complaints promptly and courteously.
  • Inputted guest information into computer system accurately and securely.
  • Advised housekeeping staff of rooms vacated and ready for cleaning.
  • Input and confirmed reservations for guests.
  • Provided information about hotel amenities, services, and local attractions.
  • Transmitted and received messages using telephones or telephone switchboards.
  • Stayed current on promotions, discounts, packages, and offers available at the hotel.
  • Contacted housekeeping or maintenance staff to report room or building issues.
  • Managed cash drawer responsibly throughout shift.

Education

Master of Arts - Health And Physical Fitness

Western Kentucky University
Bowling Green, KY
05-1983

Bachelor of Science - Health And Physical Education

West Virginia University
Morgantown, WV
05-1980

Skills

  • Staff oversight
  • Store opening and closing
  • Delegating work
  • Scheduling employees
  • Customer service
  • Cash handling

References

References available upon request.

Work Preference

Work Type

Full Time

Work Location

On-Site

Important To Me

Career advancementCompany CulturePersonal development programsWork-life balance

Timeline

Front Desk Agent

Park Place Hotel
05.2017 - 01.2023

Retail Sales Lead

Macy's
11.2016 - 03.2025

Master of Arts - Health And Physical Fitness

Western Kentucky University

Bachelor of Science - Health And Physical Education

West Virginia University

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Cheryl Burford