CHERYL FORESTER
Salt Lake City,UT
Summary
Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Excel in negotiation, communication, and leadership, utilizing these soft skills to drive team success and exceed sales goals.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Marketing Sales Manager/TV & Digital Media
Sinclair Broadcast Group
Salt Lake City, UT
09.2017 - Current
- National TV and media group with in-house digital media agency
- Directed sales team to meet revenue objectives on multiple platforms
- Executed diverse marketing campaigns across mobile, retargeting, OTT, and email platforms
- Achieved budget goals surpassing $34 million each year
- Designed user-centric ad campaigns fostering community participation
- Streamlined marketing processes with data analytics to gauge ROI effectively
- Supported client marketing campaigns through diverse content creation
- Meet key performance indicators for clients' objectives in various markets
- Increased revenue by 20% in 2023
- Directed special projects, driving nontraditional revenue of $5 million
- Directed partnerships with RSL Real Soccer and Utah Warriors Rugby
- Coordinated inventory and pricing strategies across multiple locations
- Oversee day-to-day operations of TV show
- Supervised staff members within sales department
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Performed analysis of current processes within the sales department to identify areas needing improvement.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Coached, developed and motivated team to achieve revenue goals.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Sourced candidates for sales and marketing assistant positions
Marketing Manager/Omni Channel Lead
Rakuten Marketing
Salt Lake City, UT
01.2015 - 08.2017
- Expert in programmatic display, video mobile, affiliate, search, and attribution
- Conduct regular budget reviews with the sales team
- Developed comprehensive strategy reviews grounded in customer KPIs for marketing initiatives
- Executed marketing campaigns for renowned brands like Sephora, Chase Bank, and Grub Hub
- Oversee CRM operations ensuring correct technology usage by reps
- Supported Account Executives in securing new agreements
- Oversee digital media advertising portfolio for multiple brands
- Enhanced budgeting efficiency for SEO, SEM, social media and programmatic advertising
- Crafted strategies for e-commerce companies targeting cart conversion
- Cultivated relationships with new clients directly and through agencies
- Developed a fit tool reducing waste in returns for eCommerce fashion brands
- Headed initiatives to secure brand partnerships, boosting the fit tool application
- Optimized lead generation through strategic KPI analysis
- Generated ideas to increase sales through creative promotions.
- Supervised a team of junior marketers in executing various projects.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Led nationwide marketing campaigns from planning to execution.
- Recruited top talent to strengthen marketing efforts
Senior Sales/Account Executive
Reach Local
Salt Lake City
07.2013 - 01.2015
- Ranked three consecutive years on the Deloitte Technology Fast 500
- Increased customer satisfaction via effective cross-selling techniques
- Directed the management of digital strategies
- Identified, analyzed and evaluated target markets for new business opportunities.
- Forged connections with influential figures in client businesses to streamline sales.
- Developed presentations that effectively communicated product features and benefits; presented them to prospects during meetings or conferences.
- Compiled data on account status, tracking, and forecasting
- Participated in trade shows and events to promote brand awareness and generate leads.
- Forecasted quarterly and yearly sales and exceeded quotas.
- Increased revenue by implementing an effective and systematic approach in customer interactions
Senior Media and Digital Account Execuitve
KSL Media Broadcast House
Salt Lake City, UT
01.2009 - 05.2013
- Acquire new local and regional business
- Executed successful marketing campaigns for brands such as McDonald's, Cricket, and Twizzler's
- Designed tailored marketing plans for a wide range of clientele
- Assisted in the preparation of presentations, proposals, and budgets for potential clients.
- Maintained relationships with existing clients by providing timely updates on projects.
- Monitored ROI metrics to ensure goals were met or exceeded.
- Generated weekly reports of key performance indicators including website traffic, leads, impressions.
- Analyzed user behavior data from Google Analytics to optimize campaigns for maximum reach and engagement.
- Managed paid search campaigns through Google Adwords and Bing Ads Platforms.
- Evaluated campaign performance against KPIs and provided recommendations accordingly.
- Specialized in e-mail blasts, social media marketing and radio or television advertisements.
Education
Bachelor of Arts - Communications
Brigham Young University
Skills
- Client Relationship Management
- Profitability Optimization
- KPI Tracking
- Sales operation
- Sales Tracking
- Staff Management
- Profit and revenue-generating strategies
- Multidisciplinary team leadership
- Sales Coaching
- Fortune 500 company sales background
- Salesforce
- Advanced Salesforcecom user
- Territory sales management
- Revenue Forecasting
- Sales Reporting
- Sales team training
- Account Management
Accomplishments
- Winner of highest achieving Sales Group leader 2023
Jung Society of Utah - Art Director, Board Member
Lead business development officer. Art Team Director overseeing lecture series and Jung Society of Utah events.
Ladies Who Launch LLC - Utah Director
Lead Incubators, entrepreneur workshops, and networking classes for women who want to succeed or grow their business, idea, or project.
Certification
- google adwords
- salesforce
Timeline
Marketing Sales Manager/TV & Digital Media
Sinclair Broadcast Group
09.2017 - Current
Marketing Manager/Omni Channel Lead
Rakuten Marketing
01.2015 - 08.2017
Senior Sales/Account Executive
Reach Local
07.2013 - 01.2015
Senior Media and Digital Account Execuitve
KSL Media Broadcast House
01.2009 - 05.2013
Bachelor of Arts - Communications
Brigham Young University
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