Summary
Overview
Work History
Education
Skills
Affiliations
President of Avondale ladies club
Additional Information
Timeline
Generic

Cheryl Freeman

Hayden,ID

Summary

Dynamic Marketing Professional with a proven track record of exceeding sales targets by over 90% at Coeur D’Alene Press. Expert in digital marketing and client needs assessment, I excel in developing innovative sales strategies and building lasting client relationships. Renowned for influencer marketing prowess and exceptional negotiation skills, I drive brand authority and customer engagement to new heights. Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.

Overview

32
32
years of professional experience

Work History

Marketing Professional

Self-employeed
04.2016 - 01.2024
  • Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
  • Managed a company blog to regularly publish relevant articles and industry news, positioning the brand as an authority in its niche market.
  • Organized and executed successful trade show events, generating valuable leads and fostering business relationships.

Advertising Sales Representative

Coeur D’Alene Press Newspaper
02.2013 - 10.2015
  • Listened attentively to client feedback to create stronger relations and shape business.
  • Made outbound calls to existing customers to upsell advertising packages.
  • Helped customers in determining design and layout of sold and spec ads.
  • Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
  • Negotiated contracts with vendors and clients.
  • Exceeded quarterly sales targets consistently by leveraging industry knowledge and strong negotiation skills.
  • Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with 90% success rate.
  • Evaluated campaign performance regularly with clients, recommending adjustments as needed to optimize results.
  • Managed multiple accounts simultaneously while ensuring timely delivery of projects and exceptional client satisfaction.
  • Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
  • Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
  • Created and presented media and advertising packages to prospective customers.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
  • Delivered exceptional client support by resolving issues promptly and proactively addressing potential concerns before they escalated.
  • Increased advertising revenue by identifying and targeting potential clients in various industries.
  • Collaborated with internal teams to develop creative advertising strategies that met client objectives and budget requirements.

Sales Manager

Silverwood Theme Park Inc. Athol ID
01.2006 - 09.2012
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
  • Attended industry events and conventions to expain sales opportunities.
  • Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
  • Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
  • Pioneered adoption of sustainable practices in sales operations, leading to recognition as industry leader in sustainability.

Advertising Sales Representative

Coeur D'Alene Press
01.1992 - 09.2002
  • Listened attentively to client feedback to create stronger relations and shape business.
  • Made outbound calls to existing customers to upsell advertising packages.
  • Helped customers in determining design and layout of sold and spec ads.
  • Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
  • Negotiated contracts with vendors and clients.
  • Exceeded quarterly sales targets consistently by leveraging industry knowledge and strong negotiation skills.
  • Evaluated campaign performance regularly with clients, recommending adjustments as needed to optimize results.
  • Managed multiple accounts simultaneously while ensuring timely delivery of projects and exceptional client satisfaction.
  • Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
  • Created and presented media and advertising packages to prospective customers.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
  • Delivered exceptional client support by resolving issues promptly and proactively addressing potential concerns before they escalated.
  • Increased advertising revenue by identifying and targeting potential clients in various industries.

Education

High School Diploma -

Santa Ana High School
Santa Ana, CA

Manicurist -

Visalia Beauty School
Visalia, CA
04.1994

Skills

  • Influencer Marketing
  • Sales funnel management
  • Web Analytics
  • Mobile marketing
  • Digital Marketing
  • Client Needs Assessment
  • Graphic Design
  • Sales Strategies
  • Branding
  • Sales expertise
  • Social Media Management
  • Campaign Development
  • Promotional planning
  • Business negotiations

Affiliations

  • Member Avondale golf club
  • Cool Connections networking group
  • St Vincent De Paul non Profit
  • Eagles member

President of Avondale ladies club

President of our Ladies 18 hole ladies golf league of 78 ladies. My duties were to over see board members, budgets, rules, and bi laws of club, scheduling of tournament, newsletters and weekly communication with members 

Additional Information

Enjoy meeting people, overseeing rules, instilling safety regulations, negotiations and motivations of people, products, and businesses. Friendly, outgoing, love to make people laugh, loving life , family, great work attitude

Timeline

Marketing Professional

Self-employeed
04.2016 - 01.2024

Advertising Sales Representative

Coeur D’Alene Press Newspaper
02.2013 - 10.2015

Sales Manager

Silverwood Theme Park Inc. Athol ID
01.2006 - 09.2012

Advertising Sales Representative

Coeur D'Alene Press
01.1992 - 09.2002

High School Diploma -

Santa Ana High School

Manicurist -

Visalia Beauty School

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Cheryl Freeman