Cheryl Jiffo

Conducted webinars and organized

Worked with Trade to build brand awareness with education platform.

• Establish effective Marketing Plans and Sale Strategies with National Account Headquarters and any agency member for co-ops funds that are committed to and include: Direct mail, e-mail blast, electronic or conventional advertisements
• Resulting in meeting or exceeding 98% of established revenue goals
• Identify and cultivate new business opportunities with existing National Account partners as well as new potential agency partnerships to extend market penetration and brand awareness
• Conducted quarterly webinars and weekly communication of offers and news and messages pertinent to agency community
• Effectively utilized the sales co-op funding budget to create marketing campaigns and drive additional sales to the company with a focus on the ROI
• Conduct staff training to familiarize travel partners with the Regent product to effectively sell to the appropriate target customer
• Seek out and close affinity or promotional group business as well as assist agencies in identifying group opportunities.

• Establish effective Marketing Plans and Sale Strategies with any agency that co-ops funds that are committed to and include: Direct mail, e-mail blast, electronic or conventional advertisements
• Identify and cultivate new business opportunities with existing partners as well as new potential partnerships to extend market penetration and brand awareness
• Achieved no less than a 98%of established revenue goal 2 years straight
• Conducted quarterly webinars and weekly communication of offers and news and messages pertinent to agency community
• Effectively utilized the sales co-op funding budget to create marketing campaigns and drive additional sales to the company with a focus on the ROI
• Conduct staff training to familiarize travel partners with the Regent product to effectively sell to the appropriate target customer
• Conduct consumer events with the agency to offer potential Regent sales
• Seek out and close affinity or promotional group business as well as assist agencies in identifying group opportunities
• Daily utilization of Salesforce for weekly reporting and documentation for CRM and tracking progress
• National event planning which included:
• Coordinate employee attendance with executive management
• Create customized Excel time-line agenda for all Regent events and presenters & attendees for trade show locations and times, to be share with attending management
• Create and coordinate with executive management on strategic guest invitations for events

• Review revenue productivity of the agency and establish specific revenue targets
• Represented various travel industry suppliers
• Hotels, Car rental, Cruise lines
• Responsible for driving revenue and occupancy production by executing Sales and Marketing Plan strategies to effectively grow market share understanding the individual strengths with each account
• Proactively communicate promotions for each brand
• Skilled identifying issues and developing successful approaches to resolving problems
• Represented various companies specific to the Travel Industry
• Team player who collaborates with others to accomplish stated goals and objectives while building constructive partnerships.

• Make professional, accurate, cost effective vacation plans for clients while providing excellent customer service
• Achieved Established strong relationships with all the major cruise lines
• Attained top producer status for the entire term of employment and in top 20% of overall company and achieved million-dollar producer status.

• I was a part of the launch of the very first Expedia CruiseShipCenters in the US
• Promoted groups for major cruise lines
• Responsible for developing and building data base
• Communicated to my data base regularly promotions and sales programs
• Strengthened relationships with clientele with frequent contact.