Cheryl A Newton
Brighton,CO
Summary
More than 14 years of solid B2B marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Stellar organizational and planning skills, as demonstrated in successful event planning experience. Rolled out two large-scale corporate re-branding campaigns. Gained extensive experience communicating with vendors and event support personnel, and effectively managed overseas marketing team. Earned solid reputation for being enthusiastic, efficient, and hands-on. Strategic Marketing & Sales Event Planning & Execution Corporate Brand Development Internet & E-mail Marketing Direct Marketing Techniques Business-to-Business (B2B) Budgeting & Allocation Team Building & Leadership Customer Relationship Management (CRM) Market Research Public & Media Relations Vendor & Client Communication
Overview
24
24
years of professional experience
Work History
TEBO Store Fixtures General Manager
Tebo Store Fixtures
Denver, CO
07.2011 - Current
- Responsible for daily operations of TEBO Store Fixtures.
- Including, but not limited to vendor management, keeping up on trends of store displays, purchasing new innovative store fixture inventory, effective planning, staffing (hiring and termination), organizing and client special service to attain desirable profit making results for the organization.
- Direct manager of 11 full time staff members.
- Responsible for the overall strategic plan and direction of the company.
- Restructured and improved company flow as well as remodeled the show room for an improved customer experience.
- Increased sales by 1.8 million first year.
- Co-responsibility for managing the income statement, balance sheet and cash flow for a 3.8 million dollar company.
- Expert at multitasking priorities and meeting urgent deadlines.
- Responsible for maintaining budgets set by owner and maintaining monthly sales quotas.
- Business Development: Responsible for the company's marketing and sales functions as well as the day-to-day opera.
National Marketing , Print and Trade Show Manager
The Comex Group, Corporate Office
Greenwood Village, CO
03.2001 - 07.2011
- Responsible for annual company meeting for 400 people. Selecting products and accessories to be displayed at trade and special production shows, including site selection, logistics, invitations, awards, airline and hotel reservations and vendor participation for seven years, four of which were held out of state. Arranged to pay for 95% of the $200,000 yearly employee sales meeting budget through vendor sponsorship. Handled all the national and regional trade shows for all our brand regions from Florida to California.
- Consulted with purchasing personnel to gain knowledge regarding the types of products and services expected to be in demand.
- Conferred with legal staff to resolve any potential problems, such as copyright infringement and royalty sharing with outside producers and distributors.
- Lead in vendor review meetings for products, pricing and CO-OP dollars.
- Consulted with product development personnel on product specifications such as design, color, packaging and to determine projected demand for products and services.
- Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
- Directed and coordinated marketing activities and policies to promote products and services.
- Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Education
Associate of Arts - Business Management Marketing & Computer Graphic
1995
Print Estimating Courses - undefined
Technical Degree - undefined
1985
Graphic Communication. Paint Quality Institute (PQI) Train the Trainer Paint Course - undefined
Skills
- Budget development and management
- Market research
- Accomplished manager
- Strategic thinker
- Creative and innovative
- Graphic design
- Strategic marketing
- Product marketing specialist
Timeline
TEBO Store Fixtures General Manager - Tebo Store Fixtures
07.2011 - Current
National Marketing , Print and Trade Show Manager - The Comex Group, Corporate Office
03.2001 - 07.2011
Columbus State Community College - Associate of Arts, Business Management Marketing & Computer Graphic
- Print Estimating Courses,
- Technical Degree,
Waynesville Vocational Technical College - Graphic Communication.
Paint Quality Institute (PQI)
Train the Trainer Paint Course,
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