Summary
Overview
Work History
Education
Skills
Timeline
GeneralManager

Cheryl Orlando

Philadelphia,PA

Summary

Dynamic leader with over 30 years of experience driving profit growth at Home Goods Corporation, Sears Holdings Company Through Progressive Employment and several others. Expert in operational excellence and talent development, I have successfully implemented strategies that increased revenue while fostering a culture of inclusion and diversity. Proven ability to enhance customer experience through innovative visual merchandising and effective team motivation.

• Proven Ability To Increase Sales Performance And ROIC

• Demonstrated Strategic Planning And Effective Communication Skills.

Overview

31
31
years of professional experience

Work History

General Manager

Home Goods Cororation
05.2017 - Current
  • Directed daily operations to enhance store efficiency and customer satisfaction.
  • Managed inventory systems to optimize stock levels and reduce waste.
  • Led team training initiatives to improve product knowledge and service quality.
  • Developed operational strategies that aligned with corporate goals for profitability.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
  • Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
  • Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
  • Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
  • Interacted well with customers to build connections and nurture relationships.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.

Regional Visual Merchandiser

Sears Holdings Company
05.2004 - 03.2017
  • Developed and implemented visually compelling merchandise displays to enhance customer engagement.
  • Collaborated with store management to align visual merchandising strategies with promotional initiatives.
  • Conducted regular store walkthroughs to assess compliance with corporate visual standards and guidelines.
  • Trained sales associates on effective product placement and presentation techniques to improve sales performance.
  • Analyzed customer traffic patterns to optimize product placement for increased visibility and accessibility.
  • Coordinated seasonal product transitions, ensuring timely execution of visual changes across multiple locations.
  • Provided feedback on inventory levels, assisting in maintaining optimal stock for visual merchandising efforts.
  • Streamlined merchandise presentation processes, reducing time spent on store resets while maintaining high-quality results.
  • Ensured brand consistency throughout the region by conducting regular audits of store presentations and providing actionable feedback to team members.
  • Balanced competing priorities in a fast-paced retail environment, consistently delivering high-quality visual merchandising results within tight deadlines.
  • Increased sales revenue by creating eye-catching product displays and layouts based on customer shopping patterns.
  • Evaluated the performance of regional visual merchandising initiatives through regular reporting and analysis, making data-driven adjustments as needed to maximize impact on sales growth.
  • Established strong relationships with vendors, ensuring timely delivery of fixtures and materials required for seasonal updates.
  • Managed budgets effectively, ensuring all visual merchandising initiatives stayed within allocated funds while still achieving desired outcomes.
  • Trained and mentored new visual merchandisers, resulting in improved performance and consistency across the region.
  • Kept current with industry trends through regular attendance at trade shows and conferences, applying insights gained to improve regional merchandising efforts.
  • Optimized inventory management by organizing stock rooms for easy access to products needed for display changes.
  • Collaborated with store managers to develop customized visual plans tailored to each location''s unique needs and clientele.
  • Assisted in planning and executing special events, creating visually appealing environments that enhanced the overall atmosphere.
  • Developed a thorough understanding of regional market trends, tailoring visual strategies accordingly to drive sales growth.
  • Improved customer experience by designing engaging window displays that captured attention and enticed shoppers into the store.
  • Regularly updated store signage and promotional materials, ensuring accurate and timely representation of current offers.
  • Coordinated cross-functional teams during store remodels or new store openings, ensuring seamless integration of visual merchandising elements into overall design plans.
  • Worked with store managers to implement new displays, promotions and store layout changes.
  • Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
  • Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
  • Managed installation of visual merchandising displays, urging team to with speed and accuracy.
  • Promoted seasonal products and trends to move stock and prepare for incoming inventory.
  • Proposed new ideas and concepts to enhance merchandise displays.
  • Presented store update suggestions and layouts to management and stakeholders.

General Manager

Sears Holdings Company
09.2001 - 05.2004
  • Monitored staff performance, providing feedback to foster professional growth and accountability.
  • Created action plans based on sales data analysis to drive revenue growth.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
  • Championed continuous improvement initiatives that enhanced operational performance across all departments.
  • Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
  • Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
  • Streamlined inventory management processes, minimizing waste and ensuring optimal stock levels for uninterrupted operations.
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Reported issues to higher management with great detail.
  • Directed daily operations to enhance store efficiency and customer satisfaction.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.

General Manager

Strawbridge & Clothier Home Store
03.2001 - 09.2001
  • Directed daily operations to enhance store efficiency and customer satisfaction.

  • Managed inventory systems to optimize stock levels and reduce waste.
  • Led team training initiatives to improve product knowledge and service quality.
  • Developed operational strategies that aligned with corporate goals for profitability.
  • Streamlined processes by implementing best practices in merchandising and customer service.
  • Monitored staff performance, providing feedback to foster professional growth and accountability.
  • Created action plans based on sales data analysis to drive revenue growth.
  • Collaborated with cross-functional teams to enhance overall store performance and operations.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
  • Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
  • Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
  • Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
  • Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
  • Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.

Store Manger

Bradlees Department Store
06.1999 - 02.2001
  • Managed daily operations, ensuring efficient store performance and optimal customer service.
  • Trained and mentored staff on sales techniques and product knowledge to enhance team effectiveness.
  • Analyzed sales trends to develop strategic promotions, driving revenue growth in key product categories.
  • Ensured compliance with company policies and safety standards, fostering a secure shopping environment.
  • Coordinated visual merchandising efforts, enhancing product displays to attract customer interest and boost sales.
  • Conducted regular staff meetings to communicate goals, address concerns, and promote team collaboration.
  • Resolved customer complaints promptly, maintaining high satisfaction levels and strengthening brand loyalty.
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Completed point of sale opening and closing procedures.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Rotated merchandise and displays to feature new products and promotions.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
  • Cultivated strong team by hiring motivated individuals and fostering collaborative workplace, leading to improved store performance.
  • Reduced employee turnover by creating supportive work environment and recognizing outstanding performance.
  • Fostered culture of excellence and accountability among staff, resulting in higher employee morale and lower turnover rates.

Multi Unit Manager

WH Smith Corporation
02.1994 - 06.1999
  • Oversaw daily operations across multiple locations, ensuring adherence to company standards and policies.
  • Developed staff training programs to enhance team performance and service quality.
  • Implemented inventory control measures to reduce waste and improve cost efficiency.
  • Analyzed sales data to identify trends, driving strategic decisions for increased profitability.
  • Fostered strong relationships with employees, promoting a collaborative and motivated work environment.
  • Coordinated marketing initiatives to boost local brand awareness and customer engagement.
  • Streamlined communication processes between units, enhancing operational efficiency and responsiveness.
  • Monitored compliance with health and safety regulations, ensuring safe working conditions for all staff.
  • Developed strong teams within each unit through effective recruitment, coaching, and mentoring efforts.
  • Reduced employee turnover rates by fostering a positive work environment that encouraged professional growth and development.
  • Optimized scheduling practices for better coverage during peak hours, enhancing both staff productivity and customer satisfaction rates.
  • Launched new products and services successfully across all units, leading to increased market share in competitive industry sectors.
  • Spearheaded regional expansion efforts, opening new locations on time and within budgetary constraints.
  • Created a culture of accountability across all units by setting clear expectations for team members at every level within the organization.
  • Managed financial aspects of multiple units, ensuring optimal cost control and revenue generation strategies were in place.
  • Boosted sales performance by identifying growth opportunities and implementing targeted marketing strategies.
  • Negotiated contracts with vendors to secure best pricing options for goods and services required at each location.
  • Collaborated with cross-functional teams to drive continuous improvement initiatives throughout all locations.
  • Evaluated operational procedures regularly to identify inefficiencies or redundancies requiring immediate attention.
  • Led multi-unit teams through periods of change while maintaining high levels of productivity and morale.
  • Implemented effective inventory management systems to minimize waste while ensuring adequate stock levels were maintained at all times.
  • Established key performance indicators for each location, tracking progress towards organizational objectives regularly.
  • Improved customer experience across all locations by conducting regular audits, analyzing feedback, and addressing areas for improvement.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.

Education

High School Diploma - Academics

Saint Maria Goretti High School
Philadelphia, PA

Bachelor Of Applied Arts And Science - Biochemistry

Philadelphia University
Philadelphia, PA
05.1982

Skills

    Team Motivation while upholding company culture and values, This is paramount to success

  • I Bring A Depth of leadership expertise that results in achieving optimum ROIC in highly competitive markets
  • 30 years of progressive leadership
  • Developing And Mentoring Talent
  • Proven Record of Profit Growth

    • Areas Of Expertise

  • Corporate Strategies KPI’s
  • Operational Excellence
  • Increasing Revenue Through Control Of KPI’s
  • Visual Merchandising To Generate Add On Sales To Increase Market Share
  • Delivery Of Quality Customer Experience
  • Talent Development / Performance Growth
  • Human Resources- Inclusion/Diversity

Timeline

General Manager

Home Goods Cororation
05.2017 - Current

Regional Visual Merchandiser

Sears Holdings Company
05.2004 - 03.2017

General Manager

Sears Holdings Company
09.2001 - 05.2004

General Manager

Strawbridge & Clothier Home Store
03.2001 - 09.2001

Store Manger

Bradlees Department Store
06.1999 - 02.2001

Multi Unit Manager

WH Smith Corporation
02.1994 - 06.1999

High School Diploma - Academics

Saint Maria Goretti High School

Bachelor Of Applied Arts And Science - Biochemistry

Philadelphia University

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Cheryl Orlando