Cheryl Schnitzius

Manage a portfolio of high-profile accounts in higher education, plus some secondary ed school districts/government, ensuring customer needs are met promptly and efficiently.

• Collaborating with cross-functional teams to develop tailored solutions for major clients, resulting in increased revenue.
• Increase customer satisfaction by developing and maintaining strong relationships with key accounts.
• Building lasting rapport with clients by consistently providing personalized attention, implementing creative solutions tailored specifically for their organization''s success.
• Maximizing account profitability by upselling additional products or services based on customer needs analysis.

• Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
• Promoted company offerings in SaaS television analytics platform to diverse customers with targeted and disciplined approach.
• Developed new business opportunities for company growth through effective networking and client presentations.
• Met with new customers to share product and service information, listen to needs and learn about business operations.
• Developed strategies using market research with support from cross-functional teams.
• Analyzed data to discover trends, informing market strategies, and objectives.

Developed GTM strategy. Led launch of new revenue generating business vertical in luxury retail.

• Optimized lead generation processes by leveraging marketing tools such as CRM systems, email campaigns, social media outreach.
• Exceeded sales targets and revenue goals YoY.
• Expanded market share by identifying new business opportunities and securing high-value contracts.
• Championed product enhancements based on feedback from clients, collaborating closely with internal teams to drive continuous improvement.
• Developed profiles of marketplace and competition to improve prospecting.
• Collaborated with cross-functional teams to develop tailored solutions for complex client needs.
• Established long-term relationships with key industry players through effective networking and communication.

Developed GTM strategy.

• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
• Achieved regional sales objectives YoY by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
• Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
• Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.