CHERYL WINSOR

• Created a dynamic strategy for internal communications, enhancing connectivity for business initiatives among 10,000 team members.
• Partnered with CEO and executive leadership to craft speeches, town halls, and annual company meeting content.
• Streamlined consistency in messaging to synchronize executives and team contributors with organizational goals.
• Serve as a trusted advisor in creating communication strategies for executives.
• Initiated creation of the company’s inaugural podcast, digital digest, and store displays.
• Enhanced intranet functionality by streamlining navigation and reorganizing content.
• Strengthened brand uniformity by establishing unified branding protocols.

Responsible for crafting and executing communication strategies that created connectivity across 170 retail locations, 56 car washes, the corporate office, executive leadership, and an overseas support team through digital channels, events, company meetings, and engagement programs.

• Implemented enterprise-wide communication plans to integrate corporate, field, and global teams.
• Developed and managed the company intranet from initial concept through full implementation.
• Conceptualized diverse engagement programs: town halls, lunch and learns, digital digests, team building activities, mentor initiatives, resulting in improved team connectivity
• Created and maintained brand standards and guidelines for internal and external teams and partners
• Prepared presentations for board meetings summarizing key developments within the company.
• Monitored industry trends to identify opportunities for expansion and innovation.
• Represented the organization at industry events, conferences, and public meetings.

• Company Overview: Bose Professional Division
• Bose Professional Division

Planned, managed, and expanded global event programs and internal communications, inclusive of VIP headquarter seminars, product demonstrations, trade shows, town halls, and employee engagement activities

• Facilitated strong connections and enhanced information flow for a global team of 10,000.
• Deployed ClickDimensions email platform to standardize communication across global channels.
• Orchestrated creation of compelling visual elements for impactful communication.
• Streamlined operations of the VIP experience center, resulting in substantial growth in visits and improved customer engagement via strategic renovations.

Developed and directed experiential marketing initiatives, service businesses, internal communications, and events, including product demonstrations, roadshows, annual conferences, vendor summits, company updates, corporate celebrations, award galas, team-building activities, leadership sessions, speaking engagements, and charitable programs

• Revitalized experiential marketing tactics, boosting annual sales from $31M to $88M through strategic program enhancement.
• Streamlined communication processes to facilitate seamless information flow among 3,000 brand ambassadors.
• Enhanced internal communications, crafting impactful content for C-suite executives, and leadership, reaching 26,000 team members across multiple channels.
• Crafted targeted agendas for meetings focusing on enhancing strategic plans, fostering communication skills, and developing leadership abilities.