Hi, I’m
Cheryl Zaken
New York,NY
Summary
I have a passion for connecting people, brands, technology, and beyond. I am a creative hustler. My innate curiosity drives client discovery to understand needs and find creative solutions. I enjoy the art of relationship building at all levels of an organization including c-suite.
Overview
12
years of professional experience
Work History
QuantcastNew York, NY
Senior Account Director
01.2018 - Current
Job overview
- Top performer; 2022: 104% to goal; 2021: 110% to goal, 2020: 115% to goal, 2019: 112% to goal
- Provide end to end SaaS solutions to publishers to increase revenue and operational efficiencies
- Launched SaaS publisher team’s west coast sales office and developed organizational processes for team
- Lead CCPA & GDPR efforts in Southern California – aiding publishers to become IAB compliant
- Lead QID efforts - to solve for the demise of 3rd party cookies
Spotify, EntertainmentLos Angeles, CA
Account Director
04.2015 - 01.2018
Job overview
- Specialized in ENTERTAINMENT brand relationships & IPG (Netflix, Hulu, Amazon, Sony)
- Grew territory by 40% + YoY
- Top 5% performer in the USA, Q4 2015, Q2 2017
- Launched Spotify's first podcast sponsorship
OwnerIQLos Angeles, CA
Account Executive
02.2014 - 04.2015
Job overview
- Specialized in ENTERTAINMENT brand partnerships
- Grew territory over 100% in under one year
- Launched the Southern California territory and managed all direct sales via brands and agencies
- Maintained & exceeded new client goals each month
IAC/EviteLos Angeles, CA
Digital Sales Strategist
03.2013 - 02.2014
Job overview
- Developed integrated cross-media marketing strategies to produce the best ROI for clients around the US
- Analyzed and reported the effectiveness of ad campaigns
IAC/EviteLos Angeles, CA
Digital Sales Planner
07.2012 - 03.2013
Job overview
- Developed competitive proposals and presentations that met advertisers’ objectives to win business
- Strategically matched advertising products to advertisers’ initiatives
IAC/EviteLos Angeles, CA
Digital Account Manager
11.2010 - 07.2012
Job overview
- Managed largest portfolio of campaigns; exceeded goals by 10% (2011); exceeded goals by 15% (2012)
- Worked with cross-functional departments to ensure a seamless launch of client campaigns
Education
San Diego State University
Bachelor of Arts & Science from Communication, Emphasis, Business Marketing
Skills
- Digital ad sales, brand partnerships, agency partnerships, data sales, analytics, revenue growth, strategic partnerships, SaaS sales
Timeline
Senior Account Director
Quantcast
01.2018 - Current
Account Director
Spotify, Entertainment
04.2015 - 01.2018
Account Executive
OwnerIQ
02.2014 - 04.2015
Digital Sales Strategist
IAC/Evite
03.2013 - 02.2014
Digital Sales Planner
IAC/Evite
07.2012 - 03.2013
Digital Account Manager
IAC/Evite
11.2010 - 07.2012
San Diego State University
Bachelor of Arts & Science from Communication, Emphasis, Business Marketing