Cheryl D. Viola
Summary
A dynamic organizational leader with a proven ability to drive business growth and enhance client retention through strategic initiatives. Expertise in staff development, training facilitation, and innovative marketing solutions, consistently delivering results that empower teams to excel. Recognized for a strong commitment to leadership and problem-solving skills that address complex challenges effectively.
Overview
11
11
years of professional experience
Work History
Economic Development Professional
Rural Economic Development Services (REDS)
04.2024 - Current
- Engaged in economic development discussions with government officials, businesses, and community organizations.
- Facilitated collaboration between municipalities and external departments to establish strong alliances.
- Identified viable funding channels for projects related to economic development.
- Unearthed strategic incentives from local governments for attracting businesses.
- Managed the planning and execution of professional events, including workshops and seminars.
- Crafted compelling marketing assets such as brochures, press releases, digital content, and web copy for local economic initiatives.
- Delivered assistance in securing training opportunities for small enterprises.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Exceeded customer satisfaction by finding creative solutions to problems.
Marketing & Sales
Con Paulos Chevrolet
10.2023 - 04.2024
- Guided customers in choosing vehicles within their budget and requirements.
- Provided tailored assistance by understanding customer needs.
- Communicated with prospective clients via telephone and electronic correspondence.
- Conducted test drives with customers in the local vicinity.
- Maintained accuracy in documentation before submission for processing.
- Conducted post-purchase follow-ups with customers to gauge satisfaction.
- Ensured exceptional care for customers from start to finish of their buying journey.
- Crafted innovative social media plans.
- Created compelling marketing materials for social media campaigns.
- Updated database consistently with current sales contact details and customer data.
- Communicated with former clients concerning available services.
Executive Director / Chief Executive Officer
Jerome Chamber of Commerce
03.2018 - 09.2023
- Crafted and executed strategic initiatives driving organizational advancement.
- Assessed current programs to uncover enhancement potential.
- Coordinated administrative functions by processing payments, creating invoices, and drafting detailed reports.
- Fostered connections with essential stakeholders such as board members, donors, sponsors, and partners.
- Executed community-focused campaigns to enhance visibility and engagement with the organization's objectives.
- Executed initiatives to boost membership and attendance rates.
- Created tailored budgets for programs and events.
- Garnered contributions from both public and private sectors for successful program execution.
- Acted as spokesperson at media platforms, enhancing visibility for organizational initiatives.
- Prepared detailed reviews of finance reports for approval by board of directors.
- Facilitated recruitment and onboarding of board members.
Adjunct Instructor
College of Southern Idaho
08.2021 - 05.2023
- Developed comprehensive lesson plans, assessments, and assignments for evaluating student retention.
- Cultivated a passion for lifelong learning through relevant course connections.
- Guided students through conversations regarding assigned readings.
- Cultivated an engaging classroom atmosphere promoting educational growth and character development.
- Evaluated student progress with integrity, offering actionable feedback to enhance concept comprehension.
- Tracked and documented academic performance data including attendance and assignments in online systems.
Executive Director
Dickinson Area Chamber of Commerce
01.2014 - 01.2017
- Worked with the board of directors to create and implement long-term strategies.
- Developed membership retention strategies.
- Reviewed established programs to discover improvement possibilities.
- Developed innovative program concepts to enhance member and community engagement.
- Established strong connections with key stakeholders, such as board members, donors, sponsors, partners, and community leaders.
- Conducted thorough accuracy checks on monthly financial statements before board approval.
- Executed strategies to enhance volunteer participation.
- Developed budgets for programs and events.
- Increased revenue through member growth, higher donations, and event attendance.
- Maximized efficiency through management of financial resources and operations.
- Engaged with industry leaders through speaking opportunities.
- Created strategic approaches to raise awareness of organization's objectives among public.
- Oversaw fiscal and operational integrity, ensuring accountability.
- Enhanced workforce through targeted recruitment and effective employee training.
- Established an atmosphere supporting high employee engagement.
- Exhibited exceptional problem-solving abilities, addressing challenges promptly.
- Maintained accuracy of databases through regular updates.
Education
Ph.D. - Organizational Leadership
National University
09-2025
MBA - Marketing
NorthCentral University
09-2016
Bachelor of Arts - University Studies
Dickinson State University
Dickinson, ND05-2012
Skills
- Experience in Organizational Leadership
- Strategic Planning Expertise
- Leadership Development
- Strategic Growth Planning
- Professional Relationship Building
- Community Engagement Programs
- Effective Board Engagement
- Fundraising Program Management
- Stakeholder Relationship Management
- Project Management
- Resource Allocation Skills
- Marketing Strategy Execution
- Effective Public Speaking
- CRM Software Expertise
- Business Strategy Consulting
- Digital Engagement Specialist
- Compelling Visual Communication
- Content Strategy Development
- Digital Content Marketing
- Strong Written Communication
- Effective Team Leadership
Volunteer Experience
- Magic Valley Times-News
- College of Southern Idaho Foundation Board of Directors
Accomplishments
- Dale Carnegie Outstanding Presentation Award
- North Dakota Trio Achiever Award
Affiliations
- Weekly contributor to local newspaper
- Board member for College of Southern Idaho Foundation
- previous board member for regional tourism
References
References available upon request.
Timeline
Economic Development Professional
Rural Economic Development Services (REDS)
04.2024 - Current
Marketing & Sales
Con Paulos Chevrolet
10.2023 - 04.2024
Adjunct Instructor
College of Southern Idaho
08.2021 - 05.2023
Executive Director / Chief Executive Officer
Jerome Chamber of Commerce
03.2018 - 09.2023
Executive Director
Dickinson Area Chamber of Commerce
01.2014 - 01.2017
Ph.D. - Organizational Leadership
National University
MBA - Marketing
NorthCentral University
Bachelor of Arts - University Studies
Dickinson State University
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