Cheryle Burrow
Brandon,MS
Summary
Sales professional with extensive experience in Government account and customer relationship management. Experience working with the Federal Ability One program which helps individuals who are blind with training and employment by selling the products manufactured by the blind. Cultivates, nurtures and maintains long-term customer relationships to boost sales and grow brand visibility. Thrives to work with customers directly, meeting their needs and growing the business with them. Working shows and conferences is something truly enjoyed, sharing the mission and products with new and existing customers. Disciplined to work remotely and independently. It is always important to be making a difference. Experienced Outside Sales Account Manager with 8 years of building business relationships and exceeding customers' expectations. Extensive network of potential customers in industry. Reputation for exceeding established sales goals.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sales Account Manager, Business Dev. and Marketing
MS Industries For The Blind
06.2015 - Current
- Working with our National Industries for the Blind and GSA to add products to Federal Procurement List. This means providing technical knowledge of each product, sales history, market analysis and proving why it would sell well in Federal Market. This long process takes commitment.
- Selling large variety of products, including office supplies, document imaging and call center services, janitorial supplies and chemicals, GOJO and PURELL soaps and sanitizers, linens and textiles, printing services, sandbags and tarps, promotional items, reflective safety apparel, kitchen scrubber sponges, fire shovels, McLeod fire rakes, booster cables, ratchet tie down straps and host of other items needed by our government customers. Government needs it, it is found.
- Maintaining extensive knowledge of manufactured and brokerage products and services to provide top-notch expertise to customers. While working to bring in new manufacturing projects to maintain employment for legally blind employees.
- Developed business pipeline using cold and warm techniques working with State and Federal government agencies as well as commercial businesses to sell products.
- Expanded business through effective network development, identifying new, and prospective clients, traveling across US to promote products at vendor and trade shows on military bases and at government vendor shows. Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Communicates with local organizations to build networks and develop leads. Having confidence and knowledge to speak at Rotary Clubs, Lions Clubs, and other local organizations to promote mission. Working industry shows, conventions, and other meetings with primary mission of expanding market opportunities. Speaking to procurement managers and others that have influence in area of procurement for their agency or company. Following up after event to set up appointments and to earn business.
- Used Sales Force to handle current portfolio and prospective leads.
- Planning and implementing fundraising events, as well as agency employee events. Planning for silent auctions, food and entertainment. Obtaining donations for employee door prizes, creating fun party environment to show our employees how much they are appreciated.
- Providing training to our customers and correctional inmates for our janitorial products and chemicals. Product knowledge of our chemicals kept up to date, always learning more ways to use our janitorial products, while sharing this information with our customers and prospective customers.
- Public speaking to Rotary Clubs, Lions Clubs, and other local organizations to promote mission of maintaining employment for visually impaired and blind. Speaking at State government conferences to specific groups of procurement professionals.
- Radio advertising- Voice of agency for radio commercials and creating scripts for commercials. Creating marketing with Constant Contact to send out mass targeted emails. Working online to create sales sheets and brochures to promote our mission and business. Social Media Marketing.
- Built relationships with customers and community to establish long-term business growth. Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base. Managed accounts to retain existing relationships and grow share of business.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepared sales presentations for clients showing success and credibility of products. Prepare and provide price quotes in format needed by customer. Working on large competitive bids. Researching market analysis and sourcing products to procure for our customers, even hard to find products.
- Organized promotional events and interacted with community to increase sales volume.
- Communicated product quality and market comparisons by creating sales presentations. Conducting Zoom meetings and Microsoft team meetings with customers, meeting with several different locations at once. Presenting our products to get customers attention, even several states away.
- Created and presented proposals for new and repeat customer business transactions.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations. Anticipated clients' needs by staying in touch on regular basis.
- Making customer service a top priority at all times, to ensure repeat business.
General Sales & Office Manager
Extreme Auto World, LLC.
11.2008 - 05.2015
- Accomplished multiple tasks within established timeframes.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Directed sales support staff in administrative tasks to help sales team close deals.
- Organized promotional events and interacted with community to increase sales volume.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Boosted sales numbers with proactive account servicing and diligent relationship-building.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Selling of pre-owned automobiles, negotiating price and handling loan process, approval and loan funding.
- Collected loan payments and processed as well as helping with repossession issues when needed.
- Procurement, helped to manage on site three bay mechanic shop, purchasing auto parts from different suppliers as well as negotiating price. Helping to trouble shoot mechanical issues quickly became part of position as well. Working with and scheduling appointments with customers when their vehicles needed small repairs and major repairs, handling service contracts, deductibles, claims and meeting with inspectors.
- Marketing- creating print advertising for local newspapers. Updating our website with new inventory and descriptions on weekly basis. Working with advertising representatives to make sure that our advertising was fresh and effective. This included cars.com, tv and radio. Social media was also effective way to advertise at low cost.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Identified, hired and trained highly qualified staff by teaching best practices, procedures, and sales strategies.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
General Manager, Manufactured Housing Dealership
Family Home Center
10.2005 - 10.2008
- Developed and implemented strategies to increase sales and profitability.
- Developed and maintained relationships with customers and manufacturers through account development.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies. Top sales awards for myself and team.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Maintained extensive knowledge of company products and services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities by purchasing bestselling stock for our location.
- Met with clients, delivering presentations, and educating on product and service features and offerings. Going over warranties, building specifications of each home to help customers decide what would best for their family.
- Negotiated sales with customers, as well as process closing documents, titles and loan funding.
Education
Bachelor of Science - Business Administration / Marketing (working)
Mississippi College
Clinton MS.01.2007
Associate of Applied Science - Data Processing/ Computers
Hind Community College
Raymond MS05.1986
Skills
- Relationship Building with Local, State & Federal Government Agencies
- Experience working with Federal Ability One Program and Selling to Military and Government Agencies Working with NIB and GSA to add products to Federal Procurement List Experience working with ETS and of working with Government entities, Contracts, RFQ's and Bids
- Market Analysis and Account Development
- Product and Service Expertise for large variety of products including Correct Pac/Portion Pac chemicals and GOJO Soap and Purell Hand Sanitizers
- Experienced working in Sales Force Platform
- Fundraising & Event planning
- Excel, Constant Contact, Microsoft Word, Power Point, Zoom, Microsoft Teams
- Radio Advertising/ Print advertising/ Marketing
- Procurement, Sourcing products for customers
- People person, Building Relationships, Successful Working shows and conferences to promote products
Accomplishments
Insurance License- Since 1995 have continued to have Property & Casualty Insurance License and my Life and Health insurance license since 2000.
MS Real Estate License since 2003.
Current- President of the Board of Directors for the MIB Foundation for the Blind and Visually Impaired. This foundation raised funds to support the efforts of MS Industries for the Blind.
Affiliations
- Jaycees- President of the Jackson Jaycees in 1990 to 1991. Board of Directors and District Director. Strong in Community Development.
- Current President of MIB Foundation for the Blind and Visually Impaired (Jan. 2023). Elected to Board of Directors January 2022.
Certification
- Licensed Insurance Agent- Property & Casualty License since 1995, Life & Health License since 2000. Both are up to date.
- MS Real Estate License since 2003.
Timeline
Sales Account Manager, Business Dev. and Marketing
MS Industries For The Blind
06.2015 - Current
General Sales & Office Manager
Extreme Auto World, LLC.
11.2008 - 05.2015
General Manager, Manufactured Housing Dealership
Family Home Center
10.2005 - 10.2008
Bachelor of Science - Business Administration / Marketing (working)
Mississippi College
Associate of Applied Science - Data Processing/ Computers
Hind Community College
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