Cheryl L. Ford
Spring Creek,NV
Summary
Energetic and dedicated sales professional possessing a strong work ethic, superb initiative and exceptional customer service skills. Adept at excelling in fast-paced environments and exceeding targeted sales goals. Designing beautiful spaces for people is my passion!
Overview
20
20
years of professional experience
Work History
Design Consultant & Retail Sales
Great Basin Granite
Elko, NV
07.2024 - 10.2024
- Sold flooring, counters, cabinets, sinks, tubs & plumbing supplies to retail customers and builders.
- Simplified the buying process by performing a needs analysis and offering the appropriate product selections.
- Kept current with design trends and product knowledge.
- Wrote orders, processed payments, maintained and ordered inventory.
HR Manager & Customer Experience Supervisor
JC Penny Co
Elko, NV
03.2023 - 04.2024
- Coordinated hiring activities, interviewed, onboarded and trained new recruits. Implemented HR strategies to improve employee engagement and retention.
- Supervised daily operations of the store including opening and closing routines, inventory management, cash handling and customer service.
Insurance Producer
COUNTRY Financial
Elko, NV
04.2018 - 05.2020
- Operated in fast-paced and driven sales environment while giving careful attention to detail and performing numerous administrative tasks. Maintained calendars and files while ensuring compliance.
- Consulted with current and potential clients to assess needs and match offerings effectively to promote the sales of insurance products.
Licensed Real Estate Agent
Keller Williams
Auburn, CA
01.2007 - 08.2013
- Conducted thorough needs analysis and pre-qualification with prospective clients in order to ascertain how to best serve them.
- Successfully overcame objections and closed a high percentage of sales exceeding quotas.
- Served as local real estate expert, advising customers on market dynamics and optimal buying or selling choices.
- Cultivated relationships with other real estate agents and served as a liaison between lenders, escrow officers and multiple vendors, resulting in the facilitation of smooth transactions from start to finish.
Mortgage Loan Officer
Vista Mortgage
Auburn, CA
04.2005 - 01.2007
- Gathered client debt, credit and income information to determine loan eligibility while building rapport.
- Assessed financial means and desires of each client in order to set up appropriate loan packages.
- Maintained detailed records regarding approved, denied and received loan applications as part of cultivating a fruitful sales pipeline converting leads into sales.
Education
Bachelor of Arts - Business Administration - Minor in Communications
Southern Oregon University
Ashland, OR08.1990
Associate of Arts - General Studies With Emphasis in Business
College of The Siskiyous
Weed, CA06.1986
Skills
- Ability to Multi-task with Great Attention to Detail
- Critical Thinking and Problem-Solving Abilities
- Excellent Verbal and Written Communication Skills
- Strong Time Management and Prioritization
- MS Office Suite Fluency and Type 100 WPM
Timeline
Design Consultant & Retail Sales
Great Basin Granite
07.2024 - 10.2024
HR Manager & Customer Experience Supervisor
JC Penny Co
03.2023 - 04.2024
Insurance Producer
COUNTRY Financial
04.2018 - 05.2020
Licensed Real Estate Agent
Keller Williams
01.2007 - 08.2013
Mortgage Loan Officer
Vista Mortgage
04.2005 - 01.2007
Bachelor of Arts - Business Administration - Minor in Communications
Southern Oregon University
Associate of Arts - General Studies With Emphasis in Business
College of The Siskiyous
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