Corin Ten Hoeven
Boston,MA
Summary
Business Operations/Marketing Oncology Executive offering 2 decades history of leading strategic and tactical business initiatives on an affiliate level, regional level and globally. Proven expertise in large-scale business transformation, pharmaceutical product launches and change management to consistently exceed company objectives. Offering effective communication, team building and coaching skills with commitment to fostering company vision and building professional culture rooted in trust and mutual respect.
Overview
31
31
years of professional experience
Work History
Global Alliance Transition Lead
Sanofi
06.2022 - Current
- Maintained partner relationships during transition of commercial rights from Sanofi to Regeneron.
- Defined clear transition targets and objectives and communicated to other global team members.
- Managing and developing transition frameworks for Sanofi affiliates and developing a short & long term oncology strategic plan in close collaboration with HR, business development and new product planning
- Designed strategy and executed growth with alliances supporting business goals within the transition period.
Sr. Director Libtayo Global Marketing
Sanofi
01.2020 - Current
- Global Marketing Lead for Libtayo Global Marketing
- Launch preparation and global launch execution for non-melanoma skincancers (CSCC & BCC) and cervical cancer
- Supporting launch execution for Libtayo NSCLC
- Leading Xfunctional teams within Sanofi and Regeneron
Director Jevtana Global Marketing
Sanofi Genzyme
08.2018 - 01.2020
- Global leadership for Jevtana and managing the vacant role of EU Jevtana oncology lead.
- Developing and executing the strategic brandplanning processes and preparing for post patent strategy/LoE in Europe in March 2021
- Succesfully extended patentlife in the USA by initiating a patent process on a pivotal "CARD" trial
- The team have been successful in providing arguments to the EMA to protect the marketing exclusivity of Jevtana
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Motivated and prepared the US team for a into a positioning shift based on the CARD study design and potential outcomes
- Initiated strategic changes to establish a leadership position in prostate cancer. This included a label change submission (mHSPC) for the generic compound docetaxel in the EU
- Initiated Global digital initiatives for a Drug+ solution to better support prostate cancer patients
Sr. Brand Manager Oncology
Sanofi The Netherlands B.V.
01.2017 - 08.2018
- Initiated new product development initiatives and global strategic collaborations (oncology research networks and potential new product developments)
- Leading European
- Coordinated innovative strategies to accomplish marketing objectives as a European oncology team lead.
- Lead in a global taskforce for the rebranding of Jevtana
- Managing the entire oncology / hematology portfolio in the Netherlands and preparing PD- 1 launch plan
- Strategical reboosting hematology presence with late life-cycle products like Fasturtec (rasburicase) and Mozobil to prepare the market for Sanofi's upcoming launches in hematology (Sarclisa)
- Leading the Dutch committee within the Dutch pharmaceutical industry to improve & change the interaction models with oncologists.
Brand Manager Oncology
Sanofi The Netherlands B.V.
09.2015 - 01.2017
- Oncology franchise lead (Jevtana and Zaltrap) and supporting the hematology franchise within Sanofi Genzyme the Netherlands
- Member of the global and European strategic team for Jevtana, building the strategic long range planning for oncology
- Global Jevtana brand team member and the LCM team for Jevtana.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
Senior Marketing Manager
Sanofi JPAC
09.2014 - 09.2015
- Marketing Lead for the launch of Jevtana (cabazitaxel) in the JPAC region (Japan-Korea-Australia-New Zealand).
- Developing the strategic launch plan and launch execution in Japan.
- Building cross collaboration between Japanese KOL's and global experts in Japan. Motivational campaign for Japanese sales force and building all essential launch readiness swimlanes.
- Managed/supported the Korean team on innovative contracting and market access for prostate cancer.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Brand Manager Oncology Benelux
Sanofi The Netherlands B.V.
05.2011 - 09.2014
- Launch readiness preparation for the introduction of new compounds in the Benelux region and enabling cross-border collaborations
- Jevtana (cabazitaxel) for metastatic castration resistant prostate cancer has been successfully launched in the Benelux region.
- Launch execution of Zaltrap (aflibercept) for colorectal cancer in Belgium/Luxemburg
- Initiated strategic collaborations with Agendia and acquiring the marking rights for MammaPrint to add diagnostics/genetic testing into the franchise.
Sr. Product Manager Oncology
Sanofi The Netherlands B.V.
10.2005 - 05.2011
- Lead for KOL management, strategic and operational planning of Taxotere (docetaxel) in Breast, Prostate, Head & Neck and Lung cancer
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Member of the so called ComOp (Management Team advice committee), the international task force prostate cancer, the digital task force to stimulate innovative marketing within the company and became an elected member of the
- Elected Working Council lead for Sanofi the Netherlands and Sanofi Europe
- Launch readiness preparation fo several new and potential new product introductions within oncology (Jevtana-cabazitaxel, Zaltrap-aflibercept and iniparib).
Business Unit Director Online Communications
E-WISE Netherlands B.V
01.2003 - 10.2005
- Business unit that advices the medical associations and pharma companies about their online activities and building strategic e-learning environments
- Recruiting, hiring and training of team members.
- Advising about online policies, product development, managing the IT and customer service team
- Responsible for the performance of the business unit online communications (websites, associations and online libraries).
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
Product Manager
CNS, Lundbeck Netherlands B.V
01.2001 - 01.2003
- Strategic and operational planning of the Lundbeck CNS portfolio
- Post- patent strategy of Cipramil (citalopram) and the preparation of the launch readiness/market access for Lexapro (escitalopram) and managing junior Product Manager Ebixa (memantine) for
- Alzheimers’ disease and the market access preparation for this Alzheimers’ compound.
Marketing Manager
Osteotech Inc
01.2000 - 01.2001
- Marketing lead for biosynthetic bone replacements of Cam Implants B.V
- In Leiden, Managing the customer service department, quality control and it
- Establishing an international organisation of distributors and engaging strategic alliances (Johnson&Johnson DePuy)
- Developing and executing international strategic planning in such a way that the product portfolio of Osteotech Inc and its subsidiary Cam Implants B.V. will be fully integrated.
Product Manager
Eli Lilly Netherlands B.V
01.1998 - 01.2000
- Evista launch lead in the Netherlands
- Coordinated project planning and execution with team members and team leads.
- Collaborated with sales, marketing and support teams to launch Evista on time and within budget.
- Positioning and re- positioning of raloxifene
- Re-positioning of raloxifene from a preventive drug for breast cancer into a preventive drug for osteoporosis
- Motivating and training of the sales staff for this re- positioning.
Medical Representative CNS
Eli Lilly Netherlands B.V
01.1996 - 01.1998
- Responsible for the sales and promotion of Prozac (fluoxetine) and Zyprexa (olanzapine) at psychiatrists
- Support GP sales representatives with the execution of their regional plans.
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
- Arranged appointments with physicians, pharmacists and medical teams to raise awareness of latest product launches.
Sales Representative CNS
Eli Lilly Netherlands B.V
01.1995 - 01.1996
- GP representative responsible for the regional sales of Prozac (fluoxetine), Axid (nizatidine),
- Ceclor (cefaclor) and Lorax (loracarbef)
- Succesfully launched Lorax for childrens' ear and nose infections
- Received Lilly global award for best sales representative of the year
Bank Office Employee
Howa Bank Japan
01.1994 - 01.1995
- Job rotation program Howa Bank in Oita Japan
- Employee Customer Care & intermediary with Nomura Securities
- Employee at the Communications department
- Situated in Oita and Fukuoka.
Education
Spanish Starters Degree - Spanish
Free University of Amsterdam
Amsterdam, The Netherlands2016
INSEAD Industrial Marketing - Post MBA - Industrial Marketing
Insead
Fontainebleau, France2011
Post Bachelor - Registered Digital Marketer - Digital Marketing
Beeckestijn Institute
Utrecht, The Netherlands2010
NIMA-C1, Dutch MBA Equivalent - Marketing Management And Research
NIMA
Utrecht, The Netherlands2001
Primary Medical Knowledge (PMK) - Physiology And Pathology
L.O.I.
Utrecht, The Netherlands1996
Bachelor - for Economic Studies
H.E.A.O.
Rotterdam, The Netherlands1995
Skills
- P&L Responsibility
- Global Solutions
- Portfolio Strategy
- Collaborative Leadership
- Strategic Vision
- Portfolio Assessment
- Market and Competitive Analysis
- Practice Operations Management
- Hematology Oncology
Hobbies
In my private life enjoying travelling across the globe, cooking, sailing, dog walking and spending quality time with friends & family
Timeline
Global Alliance Transition Lead
Sanofi
06.2022 - Current
Sr. Director Libtayo Global Marketing
Sanofi
01.2020 - Current
Director Jevtana Global Marketing
Sanofi Genzyme
08.2018 - 01.2020
Sr. Brand Manager Oncology
Sanofi The Netherlands B.V.
01.2017 - 08.2018
Brand Manager Oncology
Sanofi The Netherlands B.V.
09.2015 - 01.2017
Senior Marketing Manager
Sanofi JPAC
09.2014 - 09.2015
Brand Manager Oncology Benelux
Sanofi The Netherlands B.V.
05.2011 - 09.2014
Sr. Product Manager Oncology
Sanofi The Netherlands B.V.
10.2005 - 05.2011
Business Unit Director Online Communications
E-WISE Netherlands B.V
01.2003 - 10.2005
Product Manager
CNS, Lundbeck Netherlands B.V
01.2001 - 01.2003
Marketing Manager
Osteotech Inc
01.2000 - 01.2001
Product Manager
Eli Lilly Netherlands B.V
01.1998 - 01.2000
Medical Representative CNS
Eli Lilly Netherlands B.V
01.1996 - 01.1998
Sales Representative CNS
Eli Lilly Netherlands B.V
01.1995 - 01.1996
Bank Office Employee
Howa Bank Japan
01.1994 - 01.1995
Spanish Starters Degree - Spanish
Free University of Amsterdam
INSEAD Industrial Marketing - Post MBA - Industrial Marketing
Insead
Post Bachelor - Registered Digital Marketer - Digital Marketing
Beeckestijn Institute
NIMA-C1, Dutch MBA Equivalent - Marketing Management And Research
NIMA
Primary Medical Knowledge (PMK) - Physiology And Pathology
L.O.I.
Bachelor - for Economic Studies
H.E.A.O.
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