Chet Holloway
Sunnyvale,USA
Summary
Traits: Knowledgeable, Experienced, Dependable, Problem-Solver, Team Player Analytical technical writer with several years of experience. Extensive knowledge of editing and distribution processes. Dedicated to thorough and accurate writing.
Overview
37
37
years of professional experience
1
1
Certification
Work History
Franchise Owner
Umbrella Local Dba Digital Marketing Pro Shop
Sunnyvale , Ca
2020.01 - Current
- Manage all operations of the franchise including a staff of 3 and virtual assistant staff
- Ensure all franchise operational and financial requirements and expectations are complied with and met
- Meet with various small business owners to identify their exact needs
- Finalize contract and obligations with clients
- Led the end-to-end execution of paid advertising campaigns, resulting in a 20% increase new sign ups, and at 15% increase in sign up conversion rates
- Led the implementation of a new marketing automation system, resulting in a 15% reduction in marketing costs and a 20% increase in ROI
- Collaborated with design, engineering teams to deliver on-time and on-budget projects and initiatives
- Implemented and managed online advertising campaigns, resulting in a 10% increase in website traffic and conversion rates
- Developed and executed digital marketing strategies, resulting in a 15% increase in social media engagement
- Worked with cross-functional teams to develop and execute on-time and on-budget projects and initiatives
- Assisted in the development and execution of digital marketing campaigns, resulting in a positive impact on the company's overall performance
- Demonstrated strong attention to detail, resulting in a 25% decrease in errors
- Provided support to senior digital marketing specialists, resulting in a positive impact on the company's overall performance.
Content Manager
PinPoint Digital Marketing Franchise
Sunnyvale , Ca
2016.06 - 2019.10
- Create themes for blogs, websites, and e-commerce stores
- Developed an appropriate design to ensure websites are appealing, search engine optimized (SEO) with proper keyword research and placement
- Ensure site has easy to follow navigation and is sound and secured to prevent data breaches or hacking
- Research, create, curate, and syndicate articles, e-books, graphical memes, videos and video scripts, and webinars on blogs, news websites, and most social media and video platforms
- Ensure all content is easily readable and SEO optimized
- Capture and maintain the interest of the site visitors by ensuring content meets its’ ultimate purpose
- Design, create, program, test and evaluate chat-bots for automated customer service representation, booking agents, or other needs of the business
- Full service graphic media creation including logos, banners, headers, and advertisements
- Create and provide full-service internet marketing videos, including 2d and 3d animated videos, video mockups, storyboard, whiteboard, and kinetic styled videos
- Create, update, and manage a variety of social media platform business accounts
- Develop and or enhance biographical and geological data to increase likes, shares, website visitors, prospects, and or clients
- Manage, analyze, and optimize pay per click (PPC) campaigns and pixel retargeting strategies.
Environmental Health Specialist III
Guam Environmental Protection Agency
Barrigada , Guam, USA
2006.01 - 2016.01
- Work closely with the Solid Waste Program Manager to accomplish the overall goals of Solid Waste Division
- Act as lead in complex inspections and investigation of solid waste regulated matters under Title 40, Code of Federal Regulations (CFR), Resource Conservation and Recovery Act (RCRA) Subtitle D, and the Guam Solid Waste Management and Litter Control statutes, regulations, and policies
- Functioned as the Custodian of Guam Environmental Protection Agency (GEPA) to the Superior Court of Guam for training of enforcement, issuance, and accountability of the Litter Citation Enforcement Program
- Issue litter control citations accordingly and testify as a witness on behalf of the government in court preceding or in hearings held by the Board of Directors of Guam EPA
- Review applications for completeness and technical adequacy of Solid Waste Municipal Facility applications for storage, processing, and transfer facilities
- Coordinate with facility management seeking permits
- Develop public notices, as needed, in coordination with appropriate agency personnel
- Conduct and or assist with public hearings as needed during emergencies and or disasters
- Ensure that all administrative requirements as per the Administrative Adjudication Act are met
- Track, monitor, and update environmental inspections and complaints utilizing database, ASR10, GIS/Arc View applications
- Receive and respond to environmental complaints
- Conduct complex investigations of suspected illegal sites and activity
- Prepare detailed inspection and investigation reports
- Coordinate the efforts of responsible parties, contractors, and other Government of Guam Officials in the remediation of sites and evaluating solutions for site compliance
- Identify, define, and develop schedules for corrective action or compliance activities
- Prepare Notice of Violations, Orders of Compliance and Administrative Penalty Orders in accordance with Solid Waste Program Rules & Regulations and related public laws
- Provide technical reports and assistance in formulating recommendations for enforcement action
- Coordinate with the Office of Attorney General to build a case against defendants and appear as a witness, as needed, during court proceedings
- Gather technical evidence required for enforcement action
- Draft litigation reports and related documents
- Coordinate surveillance operations
- Testify in proceedings held by the Guam EPA Board of Directors, Superior Court of Guam, and or the Guam Contractor’s License Board of solid waste and other related violations
- Responsible for managing the investigation and remediation of identified sites
- Perform site evaluations
- Managing contract activities including developing scopes of work and budget estimates, plan and product review, as well as evaluating contractor performance
- Provide technical assistance to government agencies, elected and industry officials, media, and the general public
- On call on a rotating basis for emergency response 24 hours per day, 7 days per week
- Maintain liaison with both federal and local government personnel and those in the private industry as needed during emergency situations
- Coordinate and quickly access their technical expertise and/or available resources
- Prepare numerous types of documentation, memoranda, and correspondence as it relates to emergency response
- Participation in program review and comments on draft guidance, policy statements, statutes, and regulations
- Provide input in quarterly reports
- Prepare performance reports and periodic updates documenting work progress
- Prepare other related documentation as assigned.
Environmental Health Specialist I
Department of Public Health & Social Services
Mangilao , Guam, USA
2004.07 - 2006.01
- Multiple responsibilities within the Division of Environmental Health working with 5 (five) of its 11 (eleven) bureaus
- Responsibilities with the Vector Control Program Bureau of Professional Support Services: Collect all pertinent data on mosquito-borne diseases to effectively prevent or suppress the effects of an outbreak of malaria, Filariasis, or dengue fever on Guam
- Research, analyze, and compile all information related to the species of mosquitoes found locally that are capable of transmitting diseases
- Oversee and coordinate the division’s training needs to effectively manage the implementation of an active Mosquito Surveillance Program
- Responsibilities with the U.S
- FDA Standardization Training Program Bureau of Professional Support Services: Certified FDA standardized trainer in the application and interpretation of the U.S
- FDA Food Code
- Responsible for the training of division regulatory staff in preparation for the food code’s adoption and implementation
- Specialized in risk-based inspection to adequately and appropriately investigate food-borne illness outbreaks
- Responsible for community outreach program to prepare the general public for the food code’s implementation through various workshop training
- Responsibilities with the Bureau of Inspection and Enforcement: Conduct sanitation inspections of regulated establishments deemed moderately complex in a manner required by governing laws and internal policies and procedures of DEH
- Ensure that these facilities comply with the physical and operational requirements specified by applicable statutes and pertinent rules and regulations.
Public Health Inspector III Supervisor
Department of Public Health & Social Services
Mangilao , Guam, USA
1996.01 - 2004.07
- Responsible for the supervision of the bureau’s 8 regulatory staff
- Duties included auditing, review, and analyzing regular, complaint, and investigation reports conducted by inspecting staff
- Ensure all inspection staff know, understand, are able to apply, and explain violations, laws, rules & regulations, policies & procedures to involved parties
- Served as lead for all complex technical health regulated inspections
- Submitted inspection reports, investigation findings, and regulatory recommendations to Division Administrator
- Ensure party understands the corrective measures needed to be made to bring an establishment into compliance
- Issue litter, smoking, and animal control citations in active enforcement of the provisions set forth in the Clean Indoor Act of 2002, Guam Litter Act, and animal control laws
- Provide testimony at court hearings related to citations
- Coordinate and conduct technical training exercises for inspectors for sanitation regulations, procedures and departmental policies
- Inspect public, private and commercial establishments enforcing rules and regulation in a nonbiased manner
- Establish protocols of all activities of inspectors
- Ensure all complaints and investigations are thoroughly and promptly addressed
- Make recommendations of corrective actions to be made for establishments and facilities that have been cited
- Update database as needed
- Compile and analyze statistical information to ensure monthly and quarterly inspections quotas are met
- Review of facility floor plans and proposed construction layouts advising clients of specific codes to adhere to regarding regulations
- Assist in the development of Standard Operating Procedures (SOP’s) for emergency protocol in part of emergency plan of action to be implemented in times of disasters such as typhoons and earthquakes
- Establish and maintain database of all activities
- Monitoring staff production and work output
- Ensuring staff completes assigned projects or tasks on time, counseling staff members in regards to assigned projects or work output
- Provide recommendations to the Bureau Head during performance or mid-year evaluation
- Perform initial structural inspections to ensure prior to opening establishment meets all requirements of regulation and codes that are applicable
- Supervise the inventory of supplies and equipment
- Prepare monthly, quarterly, and annual reports
- Bureau of Professional Support Services: Conduct training workshops and presentations to organizations, schools, and other government agencies
- Coordinated and/or assist in the coordination of joint inspections, training, and/or emergency response incidents with the Federal Drug Administration (FDA), U.S
- Department of Public Health, and the Center for Disease Control (CDC), U.S
- Department of Justice (DOJ), U.S
- Immigration and Naturalization Service, World Health Organization (WHO), Guam Environmental Protection Agency (GEPA), Guam Water Authority (GWA), Water and Environmental Research Institute of the Western Pacific (WERI), Guam Hotel and Restaurant Association (GHRA), and other private entities.
Assistant Restaurant Manager
Pop & Rock Cafe
Tumon , Guam
1990.06 - 1995.12
- Responsible for hiring, evaluating, and training of a staff of up to 20 employees
- Planned, managed, and operated 150 seat restaurant ensuring high standards are met and guest have a paramount experience
- Managed the scheduling of staff to ensure smooth service and operation
- Responsible to develop on an ongoing basis and implement restaurant training program for all current and future employees
- Work directly with staff and management to implement strategies for excellent customer service
- Analyze food cost vs
- Profit margins as well as food cost vs
- Employees cost to maximize profits and eliminate unnecessary spending
- Maintained communication utilized strong interpersonal skills to build positive relationships with customers as well as with staff
- Ordering and receiving of menu meal ingredients and supplies.
Air Traffic Controller Specialist
US Navy
NAVSUPPFAC Moffett Naval Air Station
1987.04 - 1990.09
- Responsible for the safe orderly and expeditious flow of aircraft in the air and on the ground
- Facility Qualifications: Local Control Operator (CTO), Precision Approach Radar Specialist Ground Control, Flight Data, and Flight Planning, Aircraft Dispatch, and all aspects of meteorology
- Control Tower Duties: Responsible to provide the orderly flow and coordination of aircraft takeoffs, landings, and in-flight transitions
- Proficient at coordinating and disseminating simultaneous instructions to taxiing, aircraft as well as those aircraft taking off and landing
- Monitoring weather and providing warnings, instructions to direct aircraft movements while maintaining required separation
- Transfer control of aircraft to the en-route center controller when the aircraft leaves my airspace and receive control of aircraft on flights coming into my airspace
- Applied non-radar separation between air carrier, LIFEGUARD, foreign air carrier, US and foreign military aircraft
- Applied ICAO rules to comply with foreign standards
- Issued safety alerts and provided advisory service to all aircraft within 100 nautical miles up to FL 245
- Managed tower equipment, ensuring completion of watch equipment checklist, and recording of outages/returns to service with action taken to correct discrepancies
- Equipment Utilized the following equipment daily at Naval Air Station Moffett Field STARS/PAR FDIO Integrated Voice Communication Switching System Enhanced Terminal Voice Switch Domestic Events Network Line Visual Information Display System Emergency Communications System TACAN, ILS, NDB, ICLS, VOR
Education
Public Administration -
University of Guam
Guam04.2005
High School Diploma -
Carlmont High School
Belmont, CA06.1984
Associates Degree - Aeronautical Science and Airport Operations -
Naval Aeronautical Technical Training Center
Millington, TennesseeSkills
- Knowledgeable
- Experienced
- Dependable
- Problem-Solver
- Team Player
- Paid advertising campaigns
- Marketing automation system implementation
- Online advertising campaign management
- Digital marketing strategy development and execution
- Cross-functional team collaboration
- Attention to detail
- Support to senior digital marketing specialists
- Blog creation
- Search Engine Optimization (SEO)
- Website security
- Content creation, curation, and syndication
- Graphic media creation
- Internet marketing videos creation
- Social media management
- Equipment operation
- Public administration
- WordPress design
- Video marketing
- Content marketing
- Social media marketing
- Press release marketing
- Email marketing
- CRM management
- Graphic design
- Market Research and Analysis
- Social Media Marketing
- Campaign Planning
- Google Business Suite
- HTML Programming
- Digital Marketing Management
- Testing and Optimization
- Content Creation
- Social media tools
- Search Engine Optimization
- Marketing Strategies
- Content Marketing
- Promotional marketing and advertising
- Content Curation
- Proofreading
- News writing
- Database Management
- Workflow Analysis
- Website copy
Certification
- Commissioned Officer (U.S. Department of Health and Human Services 2008 U.S.D.H.H.S.)
- Good Manufacturing Practices (U.S. Food and Drug Administration –F.D.A.)
- Hazard Analysis and Critical Control Point (Association of Food and Drug Officials - AFDO)
- Seafood Decomposition (Univ. of California/U.S. Food and Drug Administration – U.S. FDA)
- Vessels Sanitation (Center for Disease Control - CDC)
- Food Protection Manager (ServeSafe 2004)
- Hazardous Waste Operations and Emergency Response HAZWOPER (2008)
- Vector Identification and Surveillance (World Health Organization - WHO, CDC)
- Mosquito Borne Diseases (World Health Organization - WHO)
- Certified Construction and Demolition Manager (Solid Waste Association of N. America - SWANA)
- Debris Management (Homeland Security/Civil Defense)
- Food Labeling, Safety, Sanitation, and Inspection
Traits
- Knowledgeable
- Experienced
- Dependable
- Problem-Solver
- Team Player
Timeline
Franchise Owner
Umbrella Local Dba Digital Marketing Pro Shop
2020.01 - Current
Content Manager
PinPoint Digital Marketing Franchise
2016.06 - 2019.10
Environmental Health Specialist III
Guam Environmental Protection Agency
2006.01 - 2016.01
Environmental Health Specialist I
Department of Public Health & Social Services
2004.07 - 2006.01
Public Health Inspector III Supervisor
Department of Public Health & Social Services
1996.01 - 2004.07
Assistant Restaurant Manager
Pop & Rock Cafe
1990.06 - 1995.12
Air Traffic Controller Specialist
US Navy
1987.04 - 1990.09
Public Administration -
University of Guam
High School Diploma -
Carlmont High School
Associates Degree - Aeronautical Science and Airport Operations -
Naval Aeronautical Technical Training Center
- Commissioned Officer (U.S. Department of Health and Human Services 2008 U.S.D.H.H.S.)
- Good Manufacturing Practices (U.S. Food and Drug Administration –F.D.A.)
- Hazard Analysis and Critical Control Point (Association of Food and Drug Officials - AFDO)
- Seafood Decomposition (Univ. of California/U.S. Food and Drug Administration – U.S. FDA)
- Vessels Sanitation (Center for Disease Control - CDC)
- Food Protection Manager (ServeSafe 2004)
- Hazardous Waste Operations and Emergency Response HAZWOPER (2008)
- Vector Identification and Surveillance (World Health Organization - WHO, CDC)
- Mosquito Borne Diseases (World Health Organization - WHO)
- Certified Construction and Demolition Manager (Solid Waste Association of N. America - SWANA)
- Debris Management (Homeland Security/Civil Defense)
- Food Labeling, Safety, Sanitation, and Inspection
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