CHETHAN CHANDREGOWDA
Dubai,United Arab Emirates
Summary
Digital Advertising & Operations Manager with 15+ years of experience, leading teams and end-to-end digital operations across large media publishers, Cinema and OTT environments in the UAE and INDIA region. Responsible for team management, strategic planning, stakeholder communication, and execution governance across programmatic monetization, digital marketing, and campaign operations. Recognized for delivering consistent revenue growth, improved user engagement, and scalable, high-performance ad operations across multi-brand portfolios.
Overview
15
15
years of professional experience
Work History
Digital Advertising & Marketing Manager
Motivate Publishing
Dubai, United Arab Emirates
03.2022 - Current
- Lead and manage a cross-functional digital team, covering digital advertising, marketing, SEO, programmatic, data, and events promotion.
- Own planning, prioritization, and governance, with execution delivered by the team.
- Regularly present strategic updates, revenue performance, and growth roadmaps to senior leadership.
- Delivered YoY digital revenue growth (46%) across the portfolio through diversified monetization strategies.
- Planned digital strategies for 38+ major events annually, ensuring consistent brand visibility and audience growth.
- Enabled user, engagement, and audience growth (51%) across platforms through integrated digital marketing strategies.
- Collected and managed 68+ million first-party and third-party data profiles, supporting targeting, monetization, and long-term growth.
- Lead the only centralized team responsible for digital, print, cinema advertising alignment, marketing, editorial support, SEO, events promotion, data collection, and programmatic monetization across the organization.
Digital Media Manager & Data Analyst
Zee Entertainment, Z5 Weyyak
Dubai, United Arab Emirates
08.2017 - 11.2021
- Led digital advertising, marketing, and data strategy for a large-scale OTT platform serving Arabic-speaking audiences globally.
- Managed internal teams and external stakeholders across advertising, marketing, product, and analytics functions.
- Led regular performance reviews, planning meetings, and strategic presentations.
- Delivered app download growth (100%), monthly active user growth (80%), and revenue growth (100%) across web, iOS, and Android platforms.
- Planned and executed full-funnel digital marketing and acquisition strategies, with execution carried out by internal teams.
- Built, managed, and activated 100+ million app download, Active users, first-party and third-party data profiles, supporting audience growth, retention, and monetization initiatives.
- Used data insights to guide targeting, optimization, and long-term platform growth strategies.
Senior Campaign Manager
Motivate Publishing
Dubai, United Arab Emirates
04.2015 - 08.2017
- Supported the evolution of Motivate’s digital revenue model, contributing to multi-year revenue growth (100%).
- Helped establish scalable ad operations, Email marketing, Digital marketing & Data collection processes across Motivate brands.
Senior Campaign Manager
AdinTop FzLLC (DMC)
Dubai, United Arab Emirates
04.2013 - 04.2015
- Delivered high-scale advertising operations supporting publisher revenue growth.
- Improved operational efficiency and campaign performance through process optimization.
- Total campaigns worked in 2014 are 2100+, which has served more than 12billions impressions.
AD Trafficker
Zedo India Pvt Ltd
Dubai, United Arab Emirates
04.2012 - 03.2013
- Responsible to manage online advertising campaigns through OpenAdStream, DFP, DFA, APT Yahoo! and ZEDO, Ad sense.
- Worked with IKOO a top ad network in MENA region, CNN, New York times, Yahoo and Google.
- Creative set ups, Quality Checks, Campaign delivery reporting, screenshots, troubleshooting.
Freelancer
04.2011 - 02.2012
- DFP, DFA, Campaign management.
Education
Bachelor of Engineering - Software Engineering
BGS Institute of technology
Belgaum01.2011
Skills
- Team Leadership & People Management
- Digital Advertising & Programmatic Operations
- Digital Marketing (SEO, SEM, Paid Media, Social)
- Audience, App & Data Growth Strategy
- Cross-Channel Campaign Planning & Execution
- Stakeholder Management & Executive Reporting
- Editorial Strategy & Content Collaboration
- Events Planning, Digital Promotion & Marketing
- Print, Cinema & Multi-Platform Advertising Coordination
- First-Party & Third-Party Data Strategy & Activation
- Cross-Functional Collaboration (Sales, Editorial, Product, Tech)
- Google Ad Manager 360
- Digital marketing
- Blukai
- Lotame
- DV360
- Google Ads
- Meta Ads
- LinkedIn Ads
- Bing Ads
- GA4
- GTM
- Campaign Monitor
- Eloqua
- Salesforce
- AppNexus/Xandr
- Adobe Photoshop & Illustrator
- Audience growth
- SEO strategy
- Revenue optimization
- Strategic planning
- Market analysis
- Marketing plan development
- Brand building
- Team leadership
- Audience growth strategy
Timeline
Digital Advertising & Marketing Manager
Motivate Publishing
03.2022 - Current
Digital Media Manager & Data Analyst
Zee Entertainment, Z5 Weyyak
08.2017 - 11.2021
Senior Campaign Manager
Motivate Publishing
04.2015 - 08.2017
Senior Campaign Manager
AdinTop FzLLC (DMC)
04.2013 - 04.2015
AD Trafficker
Zedo India Pvt Ltd
04.2012 - 03.2013
Freelancer
04.2011 - 02.2012
Bachelor of Engineering - Software Engineering
BGS Institute of technology