Results-driven social media and client engagement specialist with hands-on veterinary experience and a passion for pet health education. Skilled in creating strategic, attention-grabbing content that increases audience growth, builds brand trust, and converts engagement into loyal clients. Combines strong communication skills, veterinary knowledge, and creative marketing expertise to deliver impactful digital content and exceptional customer experiences. Committed to helping pet owners make informed decisions while supporting business growth and brand visibility.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
Customer Service Representative & Media Creator
Western Veterinary Hospital
San Angelo, TX
04.2022 - Current
Created and managed engaging social media content (primarily Facebook), including promotional graphics, educational posts, and event advertisements to increase client engagement and awareness.
Designed digital and print marketing materials using Canva, ensuring brand consistency and visually compelling messaging aligned with clinic goals.
Developed client-focused content that simplified veterinary topics, improving understanding and strengthening client trust.
Supported client communication by answering high-volume inquiries, providing accurate information on services, procedures, and general pet care.
Demonstrated strong customer service skills by de-escalating concerns and delivering clear, empathetic communication.
Maintained detailed and accurate patient records using veterinary software systems, ensuring compliance and organization.
Coordinated appointment scheduling and follow-up communications to enhance client experience and retention.
Assisted with clerical tasks, medical documentation, and prescription fulfillment in a fast-paced clinical environment.
Contributed to client engagement strategies by identifying opportunities for improved communication and outreach.
Content & Social Media Manager
Mansion Nails & Spa
San Angelo, TX
01.2018 - 03.2022
Managed and maintained company social media accounts by creating engaging content, capturing and editing photos, and staying current with industry trends.
Developed and implemented creative strategies to increase audience growth, attract new clients, and enhance overall brand visibility.
Monitored and responded to comments, messages, and reviews to build community engagement and maintain a positive brand reputation.
Analyzed social media performance metrics to refine content strategies and improve engagement and reach.
Researched industry trends and emerging technologies to ensure content remained relevant, innovative, and competitive in the digital space.
Education
Bachelor of Arts - Psychology
Angelo State University
San Angelo, TX
01.2024 - 03.2026
Associate of Science -
Howard College
Big Spring, TX
01.2021 - 12.2023
Skills
Social Media Content Creation & Management (engaging, brand-aligned posts)
Strategic Content Planning to Drive Audience Growth & Client Acquisition
Canva Graphic Design for Digital Marketing & Promotional Campaigns
Customer Engagement & Community Management (comments, DMs, reviews)
Veterinary Knowledge & Client Education (translating medical info into relatable content)
Performance Analytics & Content Optimization (using insights to improve reach and engagement