Cheyenne Anthony
Brooklyn
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 9+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
9
9
years of professional experience
Work History
Marketing Manager
RocNation Label
01.2022 - Current
- Plan and execute artist campaigns and timelines for assigned roster
- Create and oversee marketing budgets for each label artist
- Ideate and execute special collaborative project with Ciroc, Puma, Footlocker, NBA
- Collaborate with and drive marketing efforts across all departments
- Created an original content series that boosted label Youtube subscription by 50%.
Marketing Coordinator
Dream Chaser Records
10.2020 - 01.2022
- Plan and execute artist campaigns and timelines for all label clients: Vory, KUR, Tafia
- Create and oversee marketing budgets for each label artist
- Build, maintain and assess external marketing partnerships ie
- Genius, Audiomack, Footlocker
- Develop and coordinate videos, artworks and other visual content
- Manage Dreamchaser profiles on numerous platforms.
Management Assistant / A&R administrator
Dream Chaser Records
10.2018 - 09.2020
- Manage the day to day operations for management clients: Melii, Calboy, Yung Bleu
- Assist in the day to day operations for Meek Mill
- Seek out and interview new hires
- Prepare and deliver music to digital streaming platforms for ingestion
- Develop and maintain a robust tracking system for all projects across departments: A&R and marketing
- Create marketing tools for Dreamchasers brand.
Creative Coordinator / Executive Assistant
Magic Chief Productions/ Jidenna
06.2015 - 10.2018
- Manage the day-to-day schedule of Grammy nominated artist Jidenna
- Manage the daily artists needs during 40+ date North American tour
- Manage all correspondence between artist and management team
- Curate and implement marketing strategies for Jidenna's debut album
- Create and implement $150k spending budgets for music videos, photoshoots and all other visuals.
Education
Master of Philosophy - Professional Counseling- National Certified Counselor
University of Pennsylvania, Graduate School of Education
05.2015
Bachelor of Science - Psychology
SUNY Stony Brook University
06.2013
Skills
- Project management
- Counseling & crisis management
- Great organizational skills
- Excellent communication skills
- Creative approaches
Awards
- RIAA Platinum Certifications
- Yung Bleu- You're Mines Still feat. Drake May 2021
- Calboy- Envy Me June 2019
Timeline
Marketing Manager
RocNation Label
01.2022 - Current
Marketing Coordinator
Dream Chaser Records
10.2020 - 01.2022
Management Assistant / A&R administrator
Dream Chaser Records
10.2018 - 09.2020
Creative Coordinator / Executive Assistant
Magic Chief Productions/ Jidenna
06.2015 - 10.2018
Master of Philosophy - Professional Counseling- National Certified Counselor
University of Pennsylvania, Graduate School of Education
Bachelor of Science - Psychology
SUNY Stony Brook University
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