Hi, I’m
Cheyenne Castilleja
Bedias,TX
Summary
Experienced and creative Store Manager with a proven track record of over 7 years in retail operations, visual merchandising, interior design, and social media marketing. Recognized for the ability to cultivate warm and inviting atmospheres, fostering strong customer relationships that prioritize individual value and active listening. Excels at handling challenges with professionalism and empathy, curating distinctive product assortments, and crafting captivating in-store experiences. True passion lies in assisting individuals in creating spaces that resonate with their personal style and preferences.
Overview
12
years of professional experience
Work History
Dirt Road Rustics
Store Manager
01.2017 - Current
Job overview
- Helped build the business from the ground up, shaping its brand, atmosphere, and customer experience
- Managed daily operations including inventory, staffing, scheduling, and vendor communication
- Curated merchandise and designed store layouts to reflect a rustic and inviting aesthetic
- Delivered personalized customer service, ensuring each client felt important, heard, and understood
- Resolved customer concerns quickly and professionally, maintaining positive relationships
- Provided interior design guidance and staged homes to help clients visualize potential
- Sourced one-of-a-kind products from a variety of vendors to match the store’s style and client needs
- Led all social media marketing, growing engagement and building an online brand presence
- Oversaw payroll, employee scheduling, and team leadership
- Executed and planned in-store events and promotions to drive customer engagement
- Led merchandise buying trips and developed vendor partnerships
- Focused on team building to create a positive and productive work environment
Aggieland Outfitters
Team Lead – Online Sales
01.2013 - 12.2016
Job overview
- Managed online orders, processing, and fulfillment to ensure timely shipping and customer satisfaction
- Led a team in maintaining online inventory accuracy and product listings
- Provided customer support for online inquiries and order issues
- Worked closely with the warehouse and marketing teams to optimize online shopping experience
- Packed and prepared over 300 orders daily for shipment, ensuring accuracy and on-time delivery.
Aggieland Outfitters
Assistant Manager (Tent Sales – Seasonal)
07.2014 - 11.2016
Job overview
- Supported large-scale tent sales operations during peak seasons
- Supervised temporary sales staff and provided on-the-spot training
- Managed inventory organization, pricing, and visual setup for maximum sales impact
- Assisted in cash handling, daily reporting, and customer service resolution during high-volume events
- Directed the flow of 150+ customers during peak hours, maintaining organized lines and minimizing wait times for an improved checkout experience.
Education
College Station High SchoolCollege Station, TX
High School Diploma
05.2016
Skills
- Retail Management
- Visual Merchandising
- Interior Design & Home Staging
- Vendor Relations & Product Sourcing
- Customer Service Excellence
- Event Planning & Execution
- Social Media Marketing
- Payroll & Scheduling Management
- Team Leadership & Staff Training
- Online Sales & Order Fulfillment
- Branding & Content Creation
- Inventory Management
Timeline
Store Manager
Dirt Road Rustics
01.2017 - Current
Assistant Manager (Tent Sales – Seasonal)
Aggieland Outfitters
07.2014 - 11.2016
Team Lead – Online Sales
Aggieland Outfitters
01.2013 - 12.2016
College Station High School
High School Diploma
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