Cheyenne Wright

• Developed and executed multi-channel marketing campaigns, leveraging social media, email, and digital advertising to drive lead acquisition and conversion.
• Increased lead volume by 36% through targeted audience segmentation and campaign optimization.
• Partnered with sales teams to refine lead qualification criteria, improving lead-to-conversion rates.
• Conducted competitive market analysis and A/B testing to enhance campaign effectiveness and engagement.
• Led brand awareness initiatives, boosting customer retention rates by 40%.

• Converted 50% of prospects into leases, driving over $1M in lease revenue through strategic lead qualification
• Refined marketing strategies based on market trends, resulting in higher leasing inquiries and stronger prospect engagement over time
• Designed on-site marketing campaigns that boosted property exposure and increased resident engagement

• Designed and executed local and digital marketing campaigns, increasing sales by 54% year over year.
• Led targeted promotional strategies, growing customer engagement and repeat sales.
• Optimized paid and organic marketing channels to improve brand reach and conversion rates.
• Managed a team and trained employees in customer acquisition and upselling techniques.

• Managed marketing automation workflows and lead scoring processes, improving pipeline efficiency.
• Optimized digital marketing spend and campaign budgets to maximize ROI.
• Implemented CRM data strategies to ensure accurate lead tracking and conversion analysis.
• Developed sales enablement content and messaging to support lead nurturing campaigns.
• Increased lead-to-customer conversion rates by 15% through sales and marketing alignment efforts.

• Led leasing efforts during property rebrand following its acquisition by Greystar
• Increased occupancy by 30% in six months by implementing targeted leasing and marketing strategies
• Assisted in repositioning and rebranding the property, ensuring smooth transitions for new and existing residents

• Helped drive occupancy from 80% to 93%, assisting the team in reaching stabilization
• Strengthened resident engagement and retention through personalized leasing strategies and community initiatives