Chia-Chen Hou
San Jose,CA
Summary
Experienced Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
8
8
years of professional experience
Work History
Senior Marketing Specialist
AVer Information Inc.
01.2013 - 01.2014
- Produced marketing collaterals and promoted products through exhibitions, road shows, social media and web marketing.
- Developed marketing copy aimed at the United States education market to be used in product brochures, website content, advertisements, case studies, etc.
- Designed and produced product introduction and product application videos.
- Prepared relevant product information for participating internationally organized design competitions, such as Red Dot, IF etc.
Assistant Manager
Topco Scientific Corp.
01.2012 - 01.2013
- Collected marketing intelligence, performed competitor analysis and conducted market research to understand consumer needs and to develop unique brand positioning and marketing campaigns.
- Assisted in developing a new specialty store concept which features high-end frozen seafood.
- Collaborated with in-house art personnel to produce marketing materials.
- Worked closely with an external digital agency to develop a brand website under a tight budget and time constraints.
Supervisor
Wei Chuan Foods Corp.
01.2010 - 01.2011
- Coordinated with media agencies to develop annual media plans to achieve marketing objectives and monitored the progress and results.
- Ensured the media plans and marketing campaigns were delivered on time and met our high quality standards.
- Worked closely with digital agencies to develop corporate website and regularly updated the website content.
- Assisted in generating a wide variety of video content that is engaging and relevant to our target audience. Available content includes lifestyle news, recipes, cooking advice and health tips.
Assistant Supervisor
Wei Chuan Foods Corp.
01.2006 - 01.2009
- Coordinated with research agencies to conduct qualitative and quantitative market research, obtaining consumer insights and identifying market opportunities to support brand development and long term product planning.
- Performed in-house research projects from research design, implementation, data analysis to report writing
- Summarized research results and made strategic recommendations to assist brand planning in response to a quickly changing market
- Identified key trends in the food industry at competitor, channel, brand and consumer level and kept product teams informed on any market changes.
Education
Master of Science - Marketing
University of Colorado Denver
Aurora, CO12-2004
Bachelor of Science - Economics
Fu Jen Catholic University
Taipei, Taiwan 06-2002
Skills
- Great communication and interpersonal skills
- Attention to details
- Excellent organizational skills
Languages
Chinese (Mandarin)
Native or Bilingual
French
Elementary
Interests
- Volunteering
- Music/Playing piano
- Photography
Timeline
Senior Marketing Specialist
AVer Information Inc.
01.2013 - 01.2014
Assistant Manager
Topco Scientific Corp.
01.2012 - 01.2013
Supervisor
Wei Chuan Foods Corp.
01.2010 - 01.2011
Assistant Supervisor
Wei Chuan Foods Corp.
01.2006 - 01.2009
Master of Science - Marketing
University of Colorado Denver
Bachelor of Science - Economics
Fu Jen Catholic University
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