Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
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Chiara Bonofiglio

Chiara Bonofiglio

Norwalk,CT

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. My style? Human-first, performance-focused. I believe customers are your greatest influencers, and every great campaign starts with a real story.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Brand Manager - Media

Cefaly
Darien, CT
03.2023 - Current
  • Managed budgets for advertising, event sponsorships, and promotional giveaways.
  • Stayed current on industry (med-tech and beyond) trends to enhance branding activities. Achieved viral success with a top-performing video reaching 1.5M views on TikTok and gaining 2k+ new YouTube subscribers.
  • Collaborated with creative teams on logos, designs, and advertisements.
  • Monitored and engaged in online brand discussions across social media.
  • Developed and optimized social media ads and strategies to boost sales.
  • Built and maintained business partnerships and internal relationships.
  • Tracked key performance indicators and provided strategic insights.
  • Drove significant paid media growth with a 77.5% increase in purchases on Meta, 25% increase in purchases on Pinterest, and 100.7% increase in clicks on TikTok. Developed a branded boosting ads strategy and established influencer guidelines.
  • Maintained a close working relationship with third-party vendors.
  • Identified new industry trends and technologies to stay ahead of the competition.
  • Managed budget allocation for all paid media activities.
  • Introduced new marketing strategies, increasing annual revenue.
  • Managed social media accounts for organization's activities, creating engaging content.
  • Influencer Campaign briefs, outreach, budget and KPIs.
  • Oversaw paid social media advertising campaigns, optimizing for reach, engagement, and conversion.
  • Testimonial campaigns emphasizing community involvement and customer focus
  • Coordinated programmatic advertising, traditional TV campaigns and new Performance Max campaigns.
  • Launched TikTok Shop, facilitating live sessions and coordinating paid campaigns through Ads Manager.
    Drove engagement by partnering with influencers for effective product promotions.
    Conducted performance evaluations of advertising efforts to enhance future initiatives.
  • Experienced with a wide range of digital marketing tools including Yotpo, GRIN, Upfluence, Meta Business Suite, TikTok Ads Manager, TikTok Shop, Meta Ads Manager, Buffer, Sprout Social, Canva, Attentive, MailChimp, Pinterest, X, LinkedIn, GA4, Looker Studio, Squarespace, WordPress, CapCut, Shopify, and Ordergroove, Keywords Everywhere and Answer the Public.
  • Executed paid media campaigns for ally company headaches.com to enhance brand awareness and promote pregnancy registry for migraine research.

Social Media Manager

Freelance
Remote
01.2020 - Current
  • Developed and implemented comprehensive social media strategies to boost brand awareness and engagement.
  • Created and optimized content for multiple social media channels, ensuring SEO compliance.
  • Managed daily operations of social media accounts and responded to customer comments.
  • Analyzed analytics data to identify areas for improvement and tracked key metrics.
  • Collaborated with influencers, partners, and external vendors to enhance content and reach.
  • Organized events, webinars, and promotional campaigns.
  • Provided training and guidance on social media best practices to team members.
  • Monitored industry trends and competitor activities to generate innovative content ideas.
  • Utilized social media tools to schedule posts and analyze performance.
  • Managed social media budgets and ensured efficient resource allocation.

Community Manager

GAT Sport
Monroe, CT
01.2023 - 03.2023

Content Moderator

TechFIrefly via Google
Lisbon, PT
01.2021 - 12.2021

Education

Master of Arts - Foreign Language

Alma Mater Studiorum, University of Bologna
Bologna, IT
09-2019

Skills

  • Brand positioning
  • Campaign Planning
  • Growth tracking
  • Advertising expertise
  • Performance monitoring
  • Partnership Building
  • Communications strategy
  • Social Media Campaigns
  • Influencer Marketing
  • Agency Management
  • Google Analytics
  • Facebook Ads Management
  • TikTok Marketing
  • Community Management
  • Social Media Promotion
  • Campaign Development
  • Revenue Generation
  • Optimizing ROI

Languages

English
Native/ Bilingual
Italian
Native/ Bilingual
Spanish
Professional

Certification

  • Google Digital Marketing
  • Social Media Marketing - Udemy
  • TikTok Shop Immersion Day
  • Marketing Brew: Practicing your influencer IQ

Timeline

Brand Manager - Media

Cefaly
03.2023 - Current

Community Manager

GAT Sport
01.2023 - 03.2023

Content Moderator

TechFIrefly via Google
01.2021 - 12.2021

Social Media Manager

Freelance
01.2020 - Current

Master of Arts - Foreign Language

Alma Mater Studiorum, University of Bologna

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Chiara Bonofiglio