CHIA YU FENG
West Covina,CA
Summary
Creative and detail-oriented Senior Designer with 10 years of experience in graphic design, product development, and licensing. Specialized in branding, packaging, and visual storytelling, with a strong background in the children’s product industry. Proven ability to lead design teams, manage cross-functional projects, and collaborate with global brands. Passionate about blending brand identity seamlessly into product design to create impactful consumer experiences.
Overview
10
10
years of professional experience
Work History
Graphic Designer
WonderFold
Irwindale, CA
10.2022 - Current
- Led licensing collaborations with major brands such as Volkswagen, Toyota, Van Gogh Museum, Disney, Warner Bros., One Piece, and the Olympics.
- Designed and developed children’s products, from concept sketches to final production, ensuring alignment with brand identity and market trends.
- Spearheaded the packaging design strategy, improving product shelf appeal and brand consistency.
- Managed cross-functional teams across design, marketing, and production, ensuring smooth execution and on-time delivery.
- Oversaw global communication, working with manufacturers, suppliers, and internal teams across different time zones.
- Led design team meetings, streamlining workflows to ensure on-time project completion.
- Translated customer feedback into actionable design improvements, enhancing product appeal and usability.
- Developed precise product specifications, ensuring seamless functionality and user-friendly interactions.
- Conducted thorough quality checks, guaranteeing accuracy and alignment with project goals before final approval.
- Reviewed and refined product samples, making design adjustments to optimize quality and aesthetics.
UIUX Designer
Cloud Interactive
Taipei City, Taiwan
03.2021 - 06.2021
- Developed and pitched global website and app designs, aligning with client brand identities and market needs.
- Collaborated with cross-functional teams to create user-friendly interfaces, wireframes, and prototypes.
- Conducted UX research and usability testing, optimizing design decisions based on user insights.
UIUX Designer
17 LIVE
Taipei, Taiwan
08.2018 - 04.2020
- Led the end-to-end development of a new mobile app, from concept to final launch.
- Designed intuitive user flows and interactions, enhancing user engagement and experience.
- Worked closely with developers to ensure accurate implementation of UI designs.
Graphic Designer
TCY Group
Taipei, Taiwan
01.2015 - 01.2017
- Designed branding, packaging, and marketing visuals for beauty, skincare, and women’s activewear brands.
- Created advertising materials, social media content, and promotional campaigns to boost brand awareness.
- Developed cohesive visual identities, ensuring a consistent and impactful brand presence.
Education
Bachelor of Arts - Department of Cultural And Creative Product Design
Asia University
Taiwan06-2014
Skills
Technical Skills:
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma, Sketch, KeyShot
- Packaging Design and Product Development
- Branding & Visual Identity
- Licensing and Cross-Brand Collaboration
Soft Skills:
- Team Leadership and Collaboration
- Cross-Functional Project Management
- Problem-Solving and Creative Thinking
- Time Management and Deadline-Driven
- Attention to Detail
- Task Prioritization
- Issue Resolution
- Analytical Thinking
My Design Portfolio
- https://mouse1123456.wixstudio.com/chiayufeng
Timeline
Graphic Designer
WonderFold
10.2022 - Current
UIUX Designer
Cloud Interactive
03.2021 - 06.2021
UIUX Designer
17 LIVE
08.2018 - 04.2020
Graphic Designer
TCY Group
01.2015 - 01.2017
Bachelor of Arts - Department of Cultural And Creative Product Design
Asia University
Similar Profiles
Steven YanesSteven Yanes
Residential Assistant at California State University, Long BeachResidential Assistant at California State University, Long Beach
Shivam BawaShivam Bawa
LVN at Rio Hondo Subacute and Nursing CenterLVN at Rio Hondo Subacute and Nursing Center
Justin CabreraJustin Cabrera
Esports - Varsity Team Captain/Secretary at West Covina High SchoolEsports - Varsity Team Captain/Secretary at West Covina High School
NEL-JOY BERNALNEL-JOY BERNAL
Credit Operations Associate at ESQUIRE FINANCING INC.Credit Operations Associate at ESQUIRE FINANCING INC.
Waka OkamotoWaka Okamoto
Environmental Graphic Designer/Graphic Designer at Jung Lee NYEnvironmental Graphic Designer/Graphic Designer at Jung Lee NY