Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Timeline
Generic

Chidaalu Ukadike

Houston,TX

Summary

Insightful professional in market research and marketing strategies known for high productivity and efficient task completion. Skilled in data analysis, consumer behavior understanding, and strategic planning. Excel in communication, problem-solving, and adaptability, leveraging these soft skills to drive successful marketing initiatives and informed decision-making processes.

Overview

2
2
years of professional experience

Work History

Digital Marketing Intern

HubSpot
Houston, TX
05.2023 - 08.2023
  • Analyzed website traffic using Google Analytics, providing insights that improved campaign ROI by 18%.
  • Conducted keyword research and implemented SEO strategies, increasing organic traffic by 22%.
  • Assisted in developing and optimizing pay-per-click (PPC) campaigns, achieving a 15% reduction in cost-per-click.
  • Created monthly performance dashboards using Excel and Tableau to track KPIs and inform decision-making.

Social Media Analyst

Hootsuite
Vancouver, Canada
01.2023 - 04.2023
  • Managed analytics for multi-platform social media campaigns, boosting engagement rates by 25%.
  • Conducted A/B testing on ad creatives and messaging, identifying strategies that improved click-through rates by 12%.
  • Monitored competitor activity and presented actionable insights to improve brand positioning.
  • Utilized Hootsuite and Canva to schedule, analyze, and optimize posts for target audiences.

Marketing Assistant

Salesforce
Dallas, TX
01.2022 - 12.2022
  • Supported digital advertising campaigns, including paid search and display ads, increasing qualified leads by 20%.
  • Collaborated with cross-functional teams to execute product launches, generating over $50,000 in sales within the first month.
  • Compiled weekly performance reports to assess campaign effectiveness and provide actionable recommendations.
  • Improved the efficiency of reporting processes by automating data collection using Excel macros.

Education

Bachelor of Arts - Communications

Texas Tech University
Lubbock, TX

Skills

  • Conference planning
  • Affiliate marketing
  • Collateral development
  • Branding
  • Tableau, Microsoft Excel, SQL basics
  • Keyword research, PPC campaign
  • Report creation
  • Scheduling
  • SEO/SEM optimization, A/B testing
  • Google Analytics
  • Trello, Asana, Slack
  • Adobe Creative cloud, Canva

Accomplishments

Tech Advertising Federation (TAF) Member, Fall ‘23 –Spring ‘24

• Collaborated with peers to develop a comprehensive advertising campaign for a mock client as part of the National Student Advertising Competition (NSAC).

• Attended workshops led by industry professionals to enhance skills in digital marketing, branding, and strategic communications.

Timeline

Digital Marketing Intern

HubSpot
05.2023 - 08.2023

Social Media Analyst

Hootsuite
01.2023 - 04.2023

Marketing Assistant

Salesforce
01.2022 - 12.2022

Bachelor of Arts - Communications

Texas Tech University

Similar Profiles

CREATE PROFILE
Chidaalu Ukadike