Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certifications And Courses
Timeline
Generic

Chiemeka Okafor

Lagos,Nigeria

Summary

Results-driven Business Intelligence Analyst with 5+ years of experience leveraging data to drive strategic business decisions, optimize sales performance, and enhance customer insights. Proficient in Power BI, ThoughtSpot, SQL, Python, and CRM optimization (HubSpot). Skilled in developing automated reports, forecasting models, and strategic insights for cross-functional teams. Passionate about transforming data into actionable solutions to drive business success.

Overview

9
9
years of professional experience

Work History

Brand Data and Channel Consultant

RedCloud
09.2024 - Current
  • Spearhead data-driven insights for brand performance tracking and distribution efficiency
  • Optimize CRM tools (HubSpot) to enhance sales tracking, customer engagement, and data integrity
  • Develop automated dashboards (Power BI, ThoughtSpot) to support sales forecasting
  • Conduct market research and competitor benchmarking, leading to strategic pricing recommendations
  • Design a Power Apps solution, enabling real-time pricing access for sales teams, significantly improving efficiency

Sales Data Analyst

Olam Agri - Crown Flour Mill
05.2019 - 09.2024
  • Developed and automated Power BI dashboards, reducing data processing time by 75%
  • Conducted pricing analytics and customer segmentation, boosting targeted sales effectiveness by 15%
  • Built forecasting models to improve demand planning accuracy by 20%
  • Managed an extensive sales database, ensuring data integrity and accessibility for decision-making
  • Implemented a CRM optimization strategy (HubSpot), increasing sales team efficiency by 30%

Bank Teller

Zenith Bank PLC
03.2016 - 04.2019
  • Processed high-volume transactions with 99% accuracy, ensuring regulatory compliance
  • Reconciled account discrepancies and applied appropriate corrective measures
  • Provided customer service support, improving client satisfaction and retention rates

Education

MBA - Marketing

Ilorin Business School
Ilorin, Kwara
12.2019

BSc - Mathematics

University of Ilorin
Ilorin, Kwara
11.2014

Skills

  • Data Analytics & Visualization: Power BI, ThoughtSpot, Microsoft Excel, SQL, Python, DAX, Power Query
  • Sales & Market Analysis: Sales Performance Metrics, Forecasting, Customer Segmentation, Competitor Benchmarking, Pricing Analytics
  • CRM & Automation: HubSpot Optimization, A/B Testing, Process Automation (Power Apps)
  • Business Intelligence & Strategy: Report Automation, KPI Dashboards, Data-Driven Decision Making

Accomplishments

  • Developed an automated reporting system that cut down manual data processing by 75%.
  • Built predictive models for customer segmentation, boosting targeted sales by 15%.
  • Designed a sales forecasting model, improving demand planning accuracy by 20%.
  • Spearheaded CRM optimization (HubSpot), improving sales team efficiency by 30%.
  • Developed a Power Apps solution, enabling real-time access to pricing data for sales teams.

Certifications And Courses

  • Customer Insights and Consumer Analytics — LinkedIn Learning
  • Report Automation in Modern Excel — DBrown Consulting

Timeline

Brand Data and Channel Consultant

RedCloud
09.2024 - Current

Sales Data Analyst

Olam Agri - Crown Flour Mill
05.2019 - 09.2024

Bank Teller

Zenith Bank PLC
03.2016 - 04.2019

BSc - Mathematics

University of Ilorin

MBA - Marketing

Ilorin Business School

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Chiemeka Okafor