Chihwen (Chuck) Cheng
Irvine,CA
Summary
Dynamic sales leader with a proven track record at PowerForest, driving strategic growth in the electronics sector. Expert in key account management and market analysis, I have successfully built high-performing teams and cultivated relationships with major clients, achieving consistent sales growth and 100% account retention. Proficient in CRM systems and skilled in negotiation.
Overview
24
24
years of professional experience
Work History
Vice President
PowerForest
Taipei, Taiwan
07.2020 - 06.2023
- Spearheaded sales strategy for Dr.MOS, AC/DC and DC/DC converters, enhancing market penetration in power supply and electronics sectors.
- Recruited and developed high-performing sales, marketing, and FAE teams for optimal client engagement.
- Analyzed market trends and customer needs, aligning product promotions to drive growth in key accounts in China (Lenovo, TCL, Hisense, and Skyowrth) and Taiwan (HP-TDC, Foxconn, Delta, Quanta, TPV, FSP, Phihong and Lite-on).
- Cultivated relationships with strategic partners to boost business development and expand market reach.
- Implemented performance metrics to evaluate team effectiveness and sales outcomes.
Director of Account Sales
O2Micro
09.2005 - 02.2020
- Directed sales efforts for circuit protection ICs, power management ICs, WLED drivers, and battery protection ICs in the panel, TV, monitor, laptop, and battery markets.
- Managed strategic accounts including Lenovo, HP, Foxconn, TCL, Hisense, Skyworth, Xiaomi, TPV, Qisda, Quanta, Compal, Inventec, Simplo, Dynapack, Celxpert and others.
- Built and led regional sales teams in Shenzhen, Shanghai, Beijng, Qingdao, Xiamen, Suzhou, and Taipei (up to 20 managers), achieving consistent sales growth.
- Maintained top market share and 100% retention in direct accounts with zero bad debt over 15 years.
- Utilized CRM systems for opportunity tracking, forecasting, and pipeline management.
Sales Manager
Bourns Asia Pacific
01.2003 - 08.2005
- Managed sales of trimmer potentiometers, resettable fuses, overvoltage protection devices across South China.
- Worked directly with Huawei, ZTE and managed seven regional distributors.
- Drove sales from $4.5M to $16M in two years by expanding telecom and industrial accounts.
Sales Engineer
EPSON TAIWAN
07.1999 - 08.2001
- Supported Epson printer sales through distributor channels; developed marketing plans and sales targets.
- Represented brand at Computex and led distributor staff training initiatives.
Education
B.S. - Statistics
National Taipei University
Taiwan09-1993
Skills
- Sales strategy and execution
- Circuit protection
- Power conditioning
- Key account management
- CRM systems
- Microsoft Office suite
- Distributor and channel management
- Negotiation skills
- Relationship building
- Cross-functional collaboration
- Market analysis
- Competitive intelligence
- Complex sales cycle management
- Salesforce proficiency
- Oracle CRM expertise
- Technical knowledge
- Analytical skills
Languages
- English (Fluent)
- Mandarin Chinese (Native)
Additional Highlights
- Proven ability to meet and exceed sales targets in electronic components markets
- Skilled in building distributor and manufacturer rep networks
- Strong cross-functional collaboration with product, marketing, and operations teams
- Experienced managing complex sales cycles with technical products
- Green Card holder and live in Irvine, CA. Available for frequent travel to Asia and other cities in US.
Timeline
Vice President
PowerForest
07.2020 - 06.2023
Director of Account Sales
O2Micro
09.2005 - 02.2020
Sales Manager
Bourns Asia Pacific
01.2003 - 08.2005
Sales Engineer
EPSON TAIWAN
07.1999 - 08.2001
B.S. - Statistics
National Taipei University
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