CHING MAN (VANESSA) MA

• Initiated, led, and implemented multiple projects with key partners and cross-functional teams, including regional conservation team, legal team, communication team and finance & operation team, for cultivation events, innovative projects and marketing campaigns.
• Designed strategies and cultivation plans for council members or major/principal prospects to achieve the fundraising goal of the AP development.

• Developed different new products for Tencent International Business Group, including Tencent Advertising Platform: WeChat Payment, iPick (social food APP), and JOOX (music streaming APP).
• Led the go-to-market strategy of the Tencent Advertising Platform in two markets (Hong Kong & Macau), as part of the international product launch campaign.
• Developed strong sales pipelines and achieved a YOY 300% online advertising sales revenue growth for Tencent advertising business in Hong Kong.
• Educated and designed the contract to work with the leading marketing agencies to leverage their client base to scale up the ad selling business in the market.
• Collaborated with cross-functional teams for product adjustments, operations, and legal issues.
• Advised the key customer accounts to build successful campaign showcases in the new markets with the latest technology of the Tencent advertising platform and data analysis.
• Built partnerships with major hotel groups in Macau to include their products on WeChat Payment platform.
• Initiated and completed a new partnership for JOOX's new product feature launch campaign in 2016.
• Led iPick's launch marketing campaign in Hong Kong, successfully placed it in the Top 5 on App Store & Google Play in 2 weeks (2015).

• (Part of the global agency Publicis Groupe), Created integrated marketing plans based on market research and digital marketing landscape for clients (Nestle and Tencent).
• Built long-term partnerships and trust with clients and vendors.
• Developed insightful data, forecasts, and analysis on marketing digitalization with clients through marketing campaigns and hosted workshops with digital media platforms such as Google and Facebook.
• Worked on market and competitor analysis to adjust strategic planning and execution for clients.
• Partnered with Google and Facebook to test the new media tools for the market.
• Optimized digital marketing campaigns to maximize the reach of the targeted audience groups.
• Led a team of 2 members to achieve team goals.

• Created integrated marketing plans based on market research e.g., Nielsen, and emerging trends for clients (SmarTone, Tencent, StarWorld Hotel and Malaysia Airlines).
• Built long-term partnerships and trust with clients and vendors.
• Worked on market and competitor analysis to adjust strategic planning and execution for clients.
• Optimized digital marketing campaigns to maximize the reach of the targeted audience groups.
• Led a team of 3 members to achieve team goals.

• Created brand and product integrated marketing plans based on market research e.g., Nielsen, and emerging digitalization trends for clients (Manulife, Novartis, Caltex, L'occitane and CLP HK).
• Built long-term partnerships and trust with clients and vendors.
• Worked on market and competitor analysis to adjust marketing operations for clients.
• Negotiated with media vendors to reduce costs by 20% - 60% (depending on media channels).

• Advised improvement measures for the elderly housing benefit program.
• Gained opinions from Beijing citizens through site visits to corresponding government-sponsored housing estates.

• Designed and implemented a summer program for local Nigerian university students about Entrepreneurship and startups.
• Raised funds from the local Nigerian government and business people for the summer program.

• Prepared marketing content for company's press release.
• Supported ad-hoc marketing campaigns and media trips for PR including the newly launched travel resort in Bali Indonesia in 2009.

• Study Abroad: Pontificia Universidade Catolica Do Rio De Janeiro (PUC-RIO)

RIO DE JANEIRO, BRAZIL