Summary
Overview
Work History
Education
Skills
Timeline
Generic
Chinta Pevzner

Chinta Pevzner

Northbrook,USA

Summary

Healthcare marketing leader with over 17 years of experience driving innovative go-to-market strategies and omnichannel marketing execution to enhance patient acquisition, engagement, and retention. Expert in full-funnel lead management, lifecycle marketing, CRM, and marketing automation, leveraging data analytics and customer segmentation to optimize customer journeys, conversion rates, and ROI. Skilled in SEO, SEM, paid media, content marketing, and lead generation, with a proven ability to develop scalable, data-driven marketing solutions that align with strategic business objectives. Adept at cross-functional collaboration, stakeholder engagement, and performance measurement, ensuring marketing initiatives drive measurable business growth, enhance brand positioning, and maximize customer lifetime value.

Overview

21
21
years of professional experience

Work History

Director of Lifecycle Marketing (Performance & CRO)

USA Clinics Group
Northbrook, USA
02.2023 - Current
  • Results-driven marketing leader optimizing end-to-end patient journeys by blending MarTech, data analytics, CRO, and UX/UI best practices to enhance engagement, improve conversions, and maximize ROI.
  • Lead cross-functional teams across marketing, CRM, digital, and analytics to develop and execute omnichannel strategies that integrate research, testing, and performance analytics, ensuring continuous optimization and strategic alignment.
  • Expertise in technical marketing, automation, and creative execution delivers measurable improvements in patient acquisition, retention, and business growth.
  • Omnichannel Patient Journeys: Orchestrated lifecycle marketing strategies, driving an 80% increase in patient occurrence rates through data-driven CRM strategies and MarTech optimization.
  • Data-Driven Marketing Execution: Designed and implemented CRM-driven strategies that mapped customer journeys, identified pipeline gaps, and optimized lead recapture, driving higher conversion rates.
  • Cross-Functional Leadership: Led teams to execute integrated marketing initiatives, aligning research, testing, and analytics to consistently exceed KPIs while fostering seamless collaboration.
  • Personalized Omnichannel Strategies: Designed and implemented targeted CRM-driven engagement models, leveraging performance analytics and customer insights to enhance acquisition and retention.
  • CRO & UX/UI Optimization: Spearheaded A/B testing and conversion rate optimization, translating UX/UI best practices into higher engagement and improved marketing ROI.
  • Scalable Growth Impact: Balanced data analytics with creative execution, transforming patient acquisition, retention, and engagement into long-term, scalable business growth.

Brand Marketing Manager

WellNow Urgent Care (Part of The Aspen Group)
Chicago, USA
06.2021 - 02.2023
  • Executed high-impact go-to-market strategies, increasing patient acquisition and retention across service lines.
  • Developed brand strategies that improved patient engagement and awareness.
  • Collaborated with cross-functional teams to align marketing initiatives with organizational objectives.
  • Oversaw content creation for patient education and brand communication efforts.
  • Conducted competitor analysis to identify industry trends and challenges.
  • Monitored campaign performance using Google Analytics and other tracking tools.
  • Delivered comprehensive marketing strategy updates to upper management.
  • Led omnichannel campaigns, leveraging CRM automation to enhance patient engagement.

Marketing Integration Manager

USA Clinics Group
Northbrook, Illinois
02.2019 - 06.2021
  • Rapidly pivoted marketing strategies in response to market shifts during pandemic.
  • Collaborated with leadership to implement data-driven marketing solutions for patient engagement and retention.
  • Spearheaded customer journey mapping and digital growth initiatives, achieving 80% increase in telemedicine adoption.
  • Led Content & Social Media team in developing COVID-19 response campaigns and educational webinars.
  • Boosted telemedicine subscribers by over 80% through targeted email and webinar initiatives.
  • Designed and executed CRM strategies to enhance lead nurturing across digital and traditional channels.
  • Developed SEM and SEO strategies, increasing organic visibility and digital lead generation.
  • Provided strategic guidance to customer service team, improving lead tracking and CRM data integrity.
  • Implemented SEO best practices to improve search engine rankings and visibility.
  • Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
  • Conducted keyword research to identify new opportunities in organic search results.
  • Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
  • Created content for websites, blogs and email newsletters to engage customers with the brand.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Collaborated with marketing team to create innovative campaigns to attract new members.
  • Led initiatives to streamline customer communication through the CRM platform.
  • Developed and implemented automated processes for customer data tracking and analysis.

Marketing Director

Nothshore Oral & Maxillofacial Surgery
Buffalo Grove, USA
04.2016 - 01.2019
  • Resourceful and hands-on marketing strategist driving omnichannel marketing evolution to create seamless patient experiences that fuel business growth.
  • Proven ability to develop and execute high-impact, data-driven marketing strategies, leading to a 120% increase in business growth and a 500+% boost in online visibility.
  • Adept at leading business-facing and patient-facing campaigns, leveraging hyper-local, digital, and performance-driven marketing initiatives to transform healthcare marketing and patient engagement.
  • Marketing Overhaul & Business Growth: Spearheaded a full-scale marketing transformation, implementing end-to-end strategies that doubled first-year revenue, increased online visibility by 500+%, and drove 120% business growth through digital transformation, strategic communication, and omnichannel execution.
  • Revenue Acceleration: Doubled revenue in the first year by executing hyper-local marketing campaigns, leveraging data-driven insights to enhance patient engagement and decision-making.
  • Digital Transformation & Visibility: Revamped website, video content, lead generation, online scheduling, and reputation management, significantly improving brand awareness and patient acquisition.
  • LEAN Marketing & Process Optimization: Applied LEAN methodologies to streamline marketing operations, campaign execution, and design workflows, improving efficiency and cost-effectiveness while aligning with business goals and KPIs.
  • Patient & Physician Experience Enhancement: Conducted comprehensive communications audit analyzing patient and physician touchpoints, implementing data-driven solutions that transformed acquisition pathways.
  • Omnichannel & Reputation Management Integration: Developed and integrated online scheduling and reputation management systems, optimizing digital patient acquisition pathways and strengthening brand credibility.

Communication Planning Strategist

Performics
Chicago, USA
04.2014 - 09.2015
  • Research-driven digital marketing strategist with expertise in developing insight-based, performance-driven marketing programs for top brands, including Verizon Enterprise, Verizon Wireless, Kaiser Permanente, Georgia Pacific, and Sears Home Services.
  • Skilled in analyzing industry trends, audience segmentation, and customer journey mapping to craft strategic, data-backed digital marketing initiatives across search, social, mobile, and other digital platforms.
  • Insights-Driven Digital Strategy: Conducted in-depth client discovery and industry analysis, building research-backed content strategies that optimized digital performance and audience engagement.
  • Data Analytics & Consumer Behavior: Utilized multiple digital analysis tools to interpret consumer behavior, track purchase patterns, and identify social media trends, driving strategic decision-making.
  • Customer Journey Optimization: Leveraged data insights and segmentation models to map the customer journey, ensuring targeted, personalized marketing strategies that enhanced engagement and conversion rates.
  • Content Strategy & Storytelling: Developed compelling, data-driven content storylines, aligning marketing efforts with shifting consumer behaviors and emerging market trends to maximize campaign impact.

Strategic Planner

Jacobs & Clevenger
Chicago, USA
08.2011 - 04.2014
  • Transformed data-driven marketing strategies into compelling visual assets for B2B and B2C brands.
  • Achieved 25% increase in client retention through targeted marketing solutions for NAVTEQ, First Energy Solution, and others.
  • Collaborated with Account Directors to develop insight-driven, market-specific strategies enhancing client success.
  • Built integrated multichannel marketing strategies across email, social media, and direct mail for seamless audience engagement.
  • Identified new business opportunities by analyzing qualitative and quantitative research for strategic insights.
  • Aligned traditional marketing tactics with digital initiatives to improve customer engagement and lead generation.

Professor, Brand Communications Department

Bangkok University
Bangkok, Thailand
01.2008 - 12.2010
  • Applied real-world marketing expertise to mentor and train junior, senior, and graduate students, bridging academic theory with practical, industry-relevant marketing strategies.
  • Led workshops, campaign contests, and curriculum development, equipping students with hands-on experience in brand communications, digital marketing, and strategic campaign execution—skills directly relevant to today’s data-driven marketing landscape.
  • By combining strategic brand communications expertise with purposeful mentorship, I developed future marketing professionals prepared to succeed in data-driven, omnichannel marketing environments—aligning academic principles with industry best practices.

Assistant Marketing Director

True Fitness
Bangkok , Thailand
01.2006 - 08.2006
  • Developed and implemented comprehensive marketing plans for diverse product lines.
  • Conducted market research to uncover trends and identify customer preferences.
  • Managed teams of graphic designers, web developers, and copywriters for campaign execution.
  • Assisted in organizing promotional events to boost community engagement.
  • Analyzed customer feedback to enhance service offerings and improve member retention.
  • Maintained relationships with key partners and clients to ensure satisfaction.
  • Reviewed competitor activities regularly to inform strategic adjustments.
  • Collaborated with sales team to align marketing strategies with sales objectives.

Strategic Planner

Hakuhodo (Bangkok)
Bangkok, Thailand
03.2004 - 12.2005
  • Created strategic marketing plans that increased client engagement and retention.
  • Collaborated with cross-functional teams to align project goals and meet deadlines.
  • Conducted market research to identify trends and consumer preferences.
  • Performed comprehensive data analysis to support strategic planning and informed decisions.
  • Formulated global product launch strategies while managing cross-functional teams for successful execution.
  • Analyzed competitor performance to derive insights for new product launch initiatives.

Education

MS - Integrated Marketing Communications

Northwestern University
Evanston, IL

BA - Communication Arts - Advertising Major

Chulalongkorn University
Bangkok, Thailand

Skills

  • Go-to-Market Strategy Development
  • Omnichannel Marketing Execution
  • Cross-Functional Team Leadership
  • Conversion Rate Optimization (CRO) & Funnel Optimization
  • Digital & Performance Marketing
  • Customer Segmentation & Journey Mapping
  • Customer Relationship Management (CRM) Strategy
  • Marketing Analytics & Performance Measurement
  • Email Marketing & Marketing Automation
  • Project Management
  • Team Building & Talent Development
  • Lead Generation & Demand Generation
  • Lifecycle Marketing & Retention Strategy
  • Brand Strategy
  • Creative Asset Development & Storytelling

Timeline

Director of Lifecycle Marketing (Performance & CRO)

USA Clinics Group
02.2023 - Current

Brand Marketing Manager

WellNow Urgent Care (Part of The Aspen Group)
06.2021 - 02.2023

Marketing Integration Manager

USA Clinics Group
02.2019 - 06.2021

Marketing Director

Nothshore Oral & Maxillofacial Surgery
04.2016 - 01.2019

Communication Planning Strategist

Performics
04.2014 - 09.2015

Strategic Planner

Jacobs & Clevenger
08.2011 - 04.2014

Professor, Brand Communications Department

Bangkok University
01.2008 - 12.2010

Assistant Marketing Director

True Fitness
01.2006 - 08.2006

Strategic Planner

Hakuhodo (Bangkok)
03.2004 - 12.2005

MS - Integrated Marketing Communications

Northwestern University

BA - Communication Arts - Advertising Major

Chulalongkorn University

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