MING-CHIN WU

- Head of North America Gaming Marketing

- Manage all marketing for OMEN gaming brand, delivering on brand and business goals + triple digit growth Y/Y

- Oversee OMEN social community and social channel strategy & creative. Grow customer advocacy and engagement. Resulting in double digit growth in channel growth Y/Y, x3 - x4 higher engagement rates than industry.

- Established strategic partnerships with gaming, lifestyle, community brands and organizations. Spearheaded esports partnerships, tournament leagues.

- Creative campaign development, content planning and launch advertising campaigns in media, social, livestreaming, social influencer, community management, retail activations.

• Sprout by HP marketing campaign launch: lead multi-million campaign launch for new immersive category hardware product: PR, social, influencers, media, events, roadshows.
• AMS Marketing Strategy & planning Direct cross-functional, cross-organizational teams and agencies in the development and execution of go to market campaign plans and budgets.

- Marketing Campaign Insights & Analytics

- Manage, trained, and mentored a team of offshore analysts based on Guadalajara and Bangalore

- Lead marketing campaign analysis, anchoring marketing analytics and insights to campaign planning & strategy for PC and printing businesses

• Ecommerce Site Merchandising and customer experience optimization.
• Competitive analysis and digital strategy.

• Digital Marketing strategy & planning.
• Internet Marketing Analytics : Review digital marketing analytics and reporting for all campaigns (online banner ads, landing pages, mobile advertising, external email, social media), conduct optimizations, improved KPIs.

- Launched online, interactive media campaigns for fashion brands driving awareness, engagement, sales.

- Reporting and analysis: Presented post campaign analysis, daily and weekly analytics reports, examined media measurements and e-commerce conversions, concluded insights and recommendations for optimizations.

• Brand advertising and integrated marketing plans for P&G brands.
• Managed P&G brand advertising campaigns driving leadership position in market share.
• Concept launch and execution of integrated advertising campaigns for P&G brands: Olay, Head &Shoulders, and Pampers.
• PR, TV, print, OOH, events for new product launches.
• Consumer insights, copy testing and advertising research.