
Chiradeep Samal is the Digital Commerce Leader of Great Wolf Resorts, guiding the company's vision to transform how revenue teams operate with AI and data. Known for building high-performing global organizations, Chiradeep emphasizes customer value, operational excellence, and innovation as the foundation for Great Wolf Resort's delightful guest experiences.
Chiradeep brings more than two decades of leadership experience across enterprise software, SaaS, and digital transformation. Most recently, he served as Digital Commerce Leader for Great Wolf Resorts, where he expanded the company’s global footprint, strengthened its Ecommerce Product and Platform strategy, and delivered consistent growth resulting in a $900 MM Ecommerce business. Chiradeep held senior product leadership roles at Nielsen, where he played a key role in scaling the Advanced Marketing Analytics business, and at Incture, where he led 0-1 Product growth across enterprise segments.
Throughout his career, Chiradeep has been recognized for aligning strategy, people, and execution to deliver measurable outcomes. He is passionate about developing leaders, empowering teams, and building cultures that thrive in fast-changing markets. His approach combines operational rigor with a customer-first mindset — ensuring that innovation translates into real-world value for businesses.
Leading P&L responsibility for $600MM ecommerce business, driving digital commerce strategy and product innovation for North America's largest family resort brand
Led AI-first data management platform development for automobile dealers and marketing agencies, driving rapid customer acquisition and platform adoption
Led product strategy and cross-functional teams for Nielsen's $120MM+ advanced analytics business, driving innovation in privacy-safe measurement solutions and data partnerships across the advertising technology ecosystem
Directed product development and go-to-market strategy for native mobile analytics platform, achieving 100% of revenue targets in emerging market expansion
Built enterprise software products and led product ownership initiatives for SAP's core technology platforms
Most Valuable Player - Nielsen 2018
Led the Facebook partnership with Nielsen MTA and expanded from 5-40 clients in one year
Delloitte 2015 Technology Fast 50
Won the Delloitte Technology Fast 50 start up awards for growing the product 0-1