Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
INDUSTRY EXPERTISE
ENTERPRISE CUSTOMERS WORKED FOR
STRENGTHS
Awards
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Chiradeep Samal

Chicago,IL

Summary

Chiradeep Samal is the Digital Commerce Leader of Great Wolf Resorts, guiding the company's vision to transform how revenue teams operate with AI and data. Known for building high-performing global organizations, Chiradeep emphasizes customer value, operational excellence, and innovation as the foundation for Great Wolf Resort's delightful guest experiences.


Chiradeep brings more than two decades of leadership experience across enterprise software, SaaS, and digital transformation. Most recently, he served as Digital Commerce Leader for Great Wolf Resorts, where he expanded the company’s global footprint, strengthened its Ecommerce Product and Platform strategy, and delivered consistent growth resulting in a $900 MM Ecommerce business. Chiradeep held senior product leadership roles at Nielsen, where he played a key role in scaling the Advanced Marketing Analytics business, and at Incture, where he led 0-1 Product growth across enterprise segments.


Throughout his career, Chiradeep has been recognized for aligning strategy, people, and execution to deliver measurable outcomes. He is passionate about developing leaders, empowering teams, and building cultures that thrive in fast-changing markets. His approach combines operational rigor with a customer-first mindset — ensuring that innovation translates into real-world value for businesses.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Digital Product Leader, Ecommerce

Great Wolf Lodge
01.2024 - Current

Leading P&L responsibility for $600MM ecommerce business, driving digital commerce strategy and product innovation for North America's largest family resort brand

  • Define and execute consumer-first product vision for mobile and web-based direct-to-consumer products across 18+ resort locations
  • Own complete product performance, optimization, and growth strategy for booking engine platform serving millions of consumers annually
  • Lead high-performing team of product managers responsible for product vision, roadmaps, and performance metrics
  • Build strategic relationships with technology, data science, revenue management, sales, and marketing teams

Senior Product Manager, Data Products

PureCars
07.2023 - 10.2023

Led AI-first data management platform development for automobile dealers and marketing agencies, driving rapid customer acquisition and platform adoption

  • Spearheaded development of a SaaS AI-first Data Management Platform for automobile dealers and marketing agencies, working with data science teams to translate complex machine learning models into product features
  • Delivered 400% platform growth in 90 days, successfully onboarding 450+ automobile dealers to the AI-generated reporting platform through strategic product positioning and feature development
  • Defined and executed comprehensive data product vision, leveraging data modeling to transform complex automotive data into actionable AI-driven insights for dealer networks and marketing agencies
  • Led go-to-market strategy, developed product messaging and positioning, and conducted competitive intelligence to accelerate customer acquisition in the competitive automotive technology space

Senior Product Manager, Marketing Effectiveness

Nielsen
06.2016 - 06.2023

Led product strategy and cross-functional teams for Nielsen's $120MM+ advanced analytics business, driving innovation in privacy-safe measurement solutions and data partnerships across the advertising technology ecosystem

  • Spearheaded creation of Unified Modelling platform delivering Nielsen Media Mix Models, Multi-Touch Attribution, and Lift models, directly impacting $90MM in media effectiveness analytics revenue
  • Directed multiple teams of data scientists and data engineers through end-to-end design, development, testing, and launch of advanced statistical models and machine learning solutions
  • Led data partnerships with 90+ technology partners (DMPs, DSPs, Ad Servers, MMPs) and major media publishers including Pandora, Spotify, Roku, Hulu, Paramount, and NBC-Universal, generating $30MM+ in additional ad measurement revenue
  • Conceptualized and delivered privacy-safe measurement solutions with Meta, Google, Twitter, Pinterest, and Snap, addressing regulatory challenges (GDPR, CCPA, Safari ITP 2.0) and protecting $40MM in annual analytics business
  • Built unique identity graph using machine learning models trained on 5+ billion cookies and devices from 150+ advertisers and publishers, creating targetable audience solutions for 90MM+ US households
  • Collaborated with sales, customer success, product marketing, security, infrastructure, and legal teams to influence stakeholders and drive successful product launches across complex enterprise environments

Director of Product (Mobile App Development)

Cherrywork, Incture
01.2014 - 01.2016

Directed product development and go-to-market strategy for native mobile analytics platform, achieving 100% of revenue targets in emerging market expansion

  • Directed high-performing team of 11+ engineers including six Android/iOS developers, three backend engineers, and two mobile QA/DevOps engineers
  • Headed all facets of growth and market development for native in-app analytics platform, achieving $400K revenue target and 30000 Enterprise Users within one year (100% success rate)
  • Led end-to-end product development lifecycle for mobile analytics solutions, from ideation through market launch and optimization

Senior Software Engineer | Product Owner

SAP Labs India
01.2006 - 01.2014

Built enterprise software products and led product ownership initiatives for SAP's core technology platforms

  • Contributed to product development and ownership for enterprise software solutions at global scale
  • Advanced from software engineer to product ownership roles, demonstrating strong technical foundation and product acumen

Education

Bachelor of Technology (Honours) - Mining Engineering

Indian Institute of Technology, Kharagpur
Kharagpur, India

Skills

  • AI/ML
  • Product Strategy
  • Data Platforms
  • MMM/MTA
  • Go-to-Market
  • Marketing Analytics
  • SaaS Platforms
  • Ecommerce
  • P&L Management
  • Agile/Scrum

Accomplishments

  • Own and Operate a $900 MM Ecommerce business for North America's largest water park resort
  • $80M Analytics Revenue- Generated through unified MMM and MTA platform development at Nielsen
  • 400% Platform Growth - Achieved 400% growth in 90 days by onboarding 450+ automobile dealers to AI-generated reporting platform
  • 0-1 Product Growth - Enterprise SaaS mobile product, Achieved 400K revenue target and 15000 Enterprise users in 1 year


Certification

  • Product Management Professional
  • Data Science & Analytics
  • Agile/Scrum Methodologies
  • Digital Marketing Analytics
  • AI/ML Product Development

Languages

English
Full Professional

Timeline

Digital Product Leader, Ecommerce

Great Wolf Lodge
01.2024 - Current

Senior Product Manager, Data Products

PureCars
07.2023 - 10.2023

Senior Product Manager, Marketing Effectiveness

Nielsen
06.2016 - 06.2023

Director of Product (Mobile App Development)

Cherrywork, Incture
01.2014 - 01.2016

Senior Software Engineer | Product Owner

SAP Labs India
01.2006 - 01.2014

Bachelor of Technology (Honours) - Mining Engineering

Indian Institute of Technology, Kharagpur

INDUSTRY EXPERTISE

  • Ecommerce
  • Travel and Hospitality
  • Media & Entertainment
  • AdTech/MarTech
  • Automotive
  • FinTech
  • SaaS/Technology

ENTERPRISE CUSTOMERS WORKED FOR

  • Great Wolf Lodge - Ecommerce, Digital Commerce
  • Nielsen - Marketing Effectiveness, Analytics
  • PureCars - AI Data Management Platform
  • Meta, Google, Twitter - Privacy-Safe Measurement
  • Pandora, Spotify, Roku - Media Analytics
  • 450+ Auto Dealers - AI Analytics Platform
  • Cherrywork/Incture - Mobile Analytics
  • SAP Labs - Enterprise Software

STRENGTHS

  • Product Strategy Expert in B2B/B2C SaaS product vision and go-to-market strategy execution
  • P&L Management Managed $900M+ ecommerce and $120M+ analytics business
  • Leadership Led teams of Product Development & Research, Engineering, Marketing, Sales, Services, Support, Strategic Alliances, Customer Success and Revenue Operations.
  • Partnership Management Built strategic relationships with 90+ technology and media partners globally

Awards

Most Valuable Player - Nielsen 2018

Led the Facebook partnership with Nielsen MTA and expanded from 5-40 clients in one year


Delloitte 2015 Technology Fast 50

Won the Delloitte Technology Fast 50 start up awards for growing the product 0-1

Chiradeep Samal