Chisom Ifeadike
Dacula,United States
Summary
An autodidact, Digital Content Strategist/Web Producer, who can work in a hybrid position that combines aspects of journalism, design, and marketing. Delivering web solutions with an understanding of User Experiences and Interfaces. Foundational grasp of various CSS and HTML options, development platforms and security requirements. Brings 4+ years of background in graphic arts, coding, media integration and SEO to accomplish tasks.
Overview
4
4
years of professional experience
8
8
Certifications
Work History
Digital Content Specialist/Web Content Manager
Fulton County Government Center
06.2019 - Current
- Published over 100+ pages worth of content within structured workflow to maximize quality of site user experience, content display, links, and metatags using Sitecore version 8, 9.5, and 10 authoring and HTML/CSS as needed.
- Follow style guide/brand standards and legal requirements in content publishing process to assure quality and accuracy, including digital accessibility best practices and WCAG 2.0 guidelines.
- Work cross-functionally with internal agencies and external partners to establish site updates and functional change
- Frequently perform quality checks and follow-up (e.g. fixing 404 errors, fixing broken links, implementing redirects, adding missing ALT tags, metadata, etc) by using tools such as SiteImprove to maintain accessibility score of 90% and up
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Improved page traffic by 10% by optimizing stakeholder's pages to improve keyword targeting URL strategies, website architecture and content
Digital Content Strategist
AT&T
09.2022 - 03.2023
- Owned and managed 3 Product Customer Journey Maps that depicts realistic end-to-end customer experience across multiple touch points and improving interfaces
- Handled structural design solutions for pain points users interact with throughout their journey with the products
- Work with cross-functional teams to identify research needs and prioritize research initiatives based on product goals and objectives
- Streamlined research processes to meet tight deadlines for multiple projects.
- Interpreted stories into journey maps that flowed according to stakeholder's vision
- Contributed to brainstorming and strategy meetings with the General Product Manager and Product Director to determine ideal methods to meet project goals.
Digital Engagement Specialist
WestRock
03.2022 - 11.2022
- Increased user engagement and website traffic metrics by 15% using Sitecore Experience Optimization
- Delivered effective and innovative digital campaigns for products such as Lenskote 13 and Corrugated Containers.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Used the Conductor tool to review and optimize pages to improve keyword targeting URL strategies, website architecture, content, and created dynamic SEO strategies to exceed market competitors
- Managed tasks and completing over 10+ stakeholder requests a day through ServiceNow
- Added meta descriptions, keywords and image tags to increase WestRocks' SEO presence 15%.
Content Project Manager
FHG Tech Solutions
06.2021 - 03.2022
- Creates detailed project plans outlining requirements, task owners, milestones, dependencies & key risks and deliver project plans against tight deadlines
- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences.
- Modified existing code written in programming languages such as HTML and CSS.
- Defines & build processes and workflows for managing web content management and experimentation to enable scale, promote self-sufficiency and minimize turnaround times for requests
- Multi-tasked across multiple functions and roles to generate project results and meet deadlines and organizational expectations.
- Planned and executed website editorial schedule by collaborating with designers, web developers, marketing and sales staff.
Social Media Coordinator
Never Eat Alone Entertainment
06.2019 - 12.2021
- Created videos and managed YouTube channel to strengthen company reputation.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
Education
Bachelor of Science - Biology, Minor in Computer Science
Georgia State University
Atlanta, GA05.2021
Certification
Six Sigma Yellow Belt, 6sigmastudy
SAFe Scrum Master, Scrum Alliance
Certified Scrum Product Owner, Scrum Alliance
Certified Scrum Master, Scrum Alliance
CSS Course, Codecademy
JavaScript Course, Codecademy
HTML Course, Codecademy
React Course, Codecademy
Accomplishments
Personality Traits: Collaborative, Servant Leader, Detail-oriented, Adaptive, Story-Teller, Empathetic, Determined, Open-minded, Confident, Self-aware, Emotionally-Intelligent, Outspoken
Additional Information
Technical Skills: Customer Journey Mapping, Stories Editing, Agile/Scrum Methodology, JS Frameworks, Front-End Programming Languages, SEO practices, UI/UX Research, Content Design/Development
Content Management Systems (CMS): AEM, SharePoint, Sitecore v.9 , WordPress, Drupal 9
Tools: Google Analytics 4 (GA4), Mural, SiteImprove, Monday.com, ServiceNow, Conductor (SEO), Qualtrics, Adobe Acrobat Pro
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
- Social Media Expertise
- Email Campaigns
- Video Editing
- Staging Shots
- Website Copy
- Website Optimization
- Event Planning
- Public and Media Relations
- Online Content Development
- Web Site Design
- Search Engine Optimization Practices
- Understanding of Content
- Audience Engagement
Timeline
Digital Content Strategist
AT&T
09.2022 - 03.2023
Digital Engagement Specialist
WestRock
03.2022 - 11.2022
Content Project Manager
FHG Tech Solutions
06.2021 - 03.2022
Digital Content Specialist/Web Content Manager
Fulton County Government Center
06.2019 - Current
Social Media Coordinator
Never Eat Alone Entertainment
06.2019 - 12.2021
Bachelor of Science - Biology, Minor in Computer Science
Georgia State University
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