Chithrini Sivashankar

Senior Manager (2025–Present) | Manager (2022–2025) | Associate Manager (2021–2022)

Sales + Enterprise Partnerships | Discovery | Negotiation | Cross-Functional Leadership

• Prospected, pitched, and secured new multi-platform partnerships with 30+ leading national brands by developing value-based proposals aligned to each client’s priorities, driving over $5M in annual revenue for Good Morning America and ABC News.
• Owned full sales cycle for custom marketing integrations—conducting discovery to uncover advertiser needs, shaping strategic solutions, negotiating deal terms, and advancing opportunities through close.
• Led large-scale, enterprise-level partnership launches, quarterbacking cross-functional teams across editorial, production, sales, legal, and client stakeholders to ensure cohesive planning, timely execution, and consistent communication.
• Built and expanded long-term client relationships, increasing advertiser spend and partnership scope through consultative selling, ongoing needs assessment, and data-driven campaign insights.
• Influenced decision-makers and navigated complex negotiations, addressing objections and aligning multiple stakeholders to reach mutually beneficial outcomes on high-visibility initiatives (e.g., broadcast sponsorships, major experiential campaigns).
• Cultivated a collaborative, high-performance team culture, coaching direct reports and junior colleagues to strengthen strategic thinking, ownership, and partnership skills across projects.
• Created detailed performance reports and campaign measurement analyses to highlight KPIs, identify growth opportunities, and guide renewal or upsell conversations.
• Maintained highly organized pipeline documentation and cross-team workflow processes to ensure accuracy, efficiency, and seamless multi-stakeholder alignment across dozens of concurrent enterprise partnerships.

Prospecting | Cold Outreach | Pipeline Management | CRM | Value-Based Selling

• Developed proactive and RFP-driven pitches through customized decks, tailored proposals, and scalable media plans to showcase Hulu’s ad products and drive incremental revenue.
• Initiated and nurtured relationships with agencies and brand decision-makers through clear communication, follow-ups, and consistent outreach across email, phone, and meetings.
• Used CRM systems and KPI frameworks to track pipeline progress, manage accounts, forecast spend, and ensure full visibility across internal teams.
• Translated client goals and data insights into strategic recommendations, strengthening client confidence and securing larger-scale partnership commitments.Developed and composed RFP responses in the form of presentation decks, written proposals, and scalable media plans to showcase Hulu ad products and capabilities that best align with campaign parameters, target audiences, client needs, and success metrics in order to drive revenue and foster larger client partnerships

Discovery | Stakeholder Management | Deal Execution Support

• Supported enterprise brand partnerships across MTV, VH1, and Logo through on-set coordination, client communication, and creative problem solving to ensure campaigns delivered on KPIs despite tight deadlines and changing conditions.
• Ideated and pitched branded content concepts in response to advertiser RFPs (Target, Allstate, P&G, Diageo), strengthening cross-network sales opportunities and helping advance early-stage deals.
• Conducted competitive analysis across TV and digital platforms to identify whitespace opportunities and inform value-driven solutions for sales teams.

Prospecting | Outreach | Pipeline Research

• Researched new enterprise prospects and supported Account Executives with outreach materials, prospect qualification, and value proposition development to recruit new brand partners.

Account Management | Pipeline Ownership | Revenue Growth

• Managed and optimized digital campaigns valued at $7M+ and built cross-platform media plans totaling $15M+, ensuring alignment with client KPIs and supporting renewal opportunities.
• Strengthened relationships with major national clients (Lego, Sony, Skechers) through consistent communication, data analysis, and strategic recommendations.

Data Analysis | Insights | Reporting

• Analyzed industry, category, and competitive data to uncover trends and deliver insights that informed sales strategy, partner acquisition, and cross-portfolio opportunities.