CHITRA LAXMANAN

Responsible for the product strategy across all businesses (Individual and Family Plans, Medicaid, Small and Large Group including Self-funding, Specialty Products) leading 25+ people

• Increased responsibilities and team size over the past 3 years to also include our clinical product platforms and programs (see Wellvolution.com)
• Scaled teams and responsibilities for the organization, including performance management, recruitment, training, and career development initiatives.

Successfully created strategic plan and product roadmap for multiple businesses. Select accomplishments:

• Negotiated significant savings with a key partnership to drive 40% savings per year, leading to $8M annual savings
• Established product operating dashboards and metrics for product management, established functional Monthly Business Review processes.
• Relationship-Builder. Influenced executives and cross-functional teams to support strategy, initiatives, and investment requirements at the senior executive level
• Developed pharmacy strategies to manage GLP-1 product usage leading to $30M in annual savings
• Built innovation plan and roadmap to deliver breakthroughs in new insurance steerage models including virtual care growth
• Completed $1B turnaround plan on company core HMO and PPO products
• Self-Funded product capability development with potential for $1.3B in growth

• Oversee strategy and management Medicare and Ancillary Products leading 7+ people
• Lead a cross functional team of 7+ product managers to deliver innovative products for Medicare Advantage HMO and PPO leading to 10K member growth and turnaround of $30M in operating losses
• Implemented strategies to redesign networks, add new supplemental benefits and expand products into new geographies
• Turnaround plan for Dental plans in small group and Medicare, exceeding margin goals
• Influenced executives and cross-functional teams to support strategy, initiatives, and investment requirements at the senior executive level

• Lead strategic planning, executive communication, department budget, and program management of initiatives reporting to General Manager with P&L responsibility of $200M across 3 product lines
• Core accomplishments: Built long-term growth strategic plan including channel strategies, product portfolio changes, system and tool requirements leading to 40% growth over 4 years
• Leader of annual strategic planning to secure enterprise investments for new products and marketing
• Project management: responsible to lead end-to-end planning and implementation of multiple complex projects across businesses and process improvement opportunities

• Offered and declined the opportunity to run enterprise planning
• Lead team for 2019 planning year, leading to senior executive alignment on investment portfolio of $56M

• Company Overview: Retail Merchandising
• Led efforts to create overall Front Store strategy and CVS Brands strategy
• Core accomplishments: Led creation of transformational strategy leading CVS to focus on becoming a health care destination in health care, beauty, food; drove growth of 20%+
• Prioritized execution of more than 15 strategic initiatives leading to ~$500M incremental sales growth: brand launches, M&A opportunities, brand re-positioning new whitespace ideas
• Established and exceeded sales targets through identification of new retail growth channels e.g., third party retail, kiosks, vending machines, health plans, achieving $50M of sales growth
• Created formal innovation process and built consumer insights capabilities
• Established partnerships with research firms, to incorporate the voice of customer in brand and product
• Retail Merchandising

• Company Overview: Retail Merchandising
• Hired as first team member to support high growth CVS private label financial goals. Built high-performing team of 4-5 analysts
• Established and led strategic planning process from the ground up including new strategic planning process and frameworks for business reviews
• Delivered strategy playbooks and roadmap for retail businesses including strategic marketing/product plans, sales targets, and $250M in margin optimization
• Recruited, trained, and established team goals and work processes

• Client facing management consultant, focus on growth strategy and PE M&A due diligence
• Industry Focus: Mix of Health Care & Retail/Consumer Products
• Expert in leading teams (4-6 people per project) and structuring and scoping work plans, customer research, (primary, secondary), and analyses to deliver recommendations to clients
• Successfully managed 14 strategy engagements including: client interaction and the delivery, development, and creation of impactful presentations and conclusions

• Company Overview: Beauty, Personal Care
• Successfully launched 5 new product lines to market in lip care and mascara adding $40M in sales. Successfully led manufacturing start-up of Gillette launches adding $20M in sales
• Extensive qualitative & quantitative consumer insights skills including ethnographic research/focus groups, design thinking; concept testing, segmentation, product use testing