Summary
Overview
Work History
Education
Skills
Core Competencies
Certifications & Awards
Timeline
Generic

CHLOÉ EDWARDS

Tuscaloosa,Alabama

Summary

Results-oriented marketing professional with strengths in digital marketing, content strategy, and brand management. Experienced in leading cross-functional teams. Proven success in developing and executing integrated growth-garnering marketing strategies that make profitable brands more visible and bring tangible, practical results. Effective manager with experience in operations, team building and development, change management, and considerable experience driving business growth in several sales channels. Seeking a dynamic marketing opportunity where I can leverage my multidimensional expertise and help ensure organizational success with impactful campaigns.

Overview

7
7
years of professional experience

Work History

Interim Team Lead / Sr. SEO Coordinator

Strong Automotive
06.2024 - Current
  • Led digital marketing campaigns that integrated SEO, content marketing, and brand strategies to enhance visibility and drive growth across multiple channels
  • Managed cross-functional teams to execute comprehensive marketing initiatives, including content development, market research, and brand management
  • Researched and implemented current SEO trends, updated SOPs, and ensured industry best practices
  • Served as the primary SEO contact, aligning strategies with broader digital marketing goals
  • Collaborated cross-functionally to maintain cohesive brand messaging and successful SEO.

Sr. SEO Coordinator

Strong Automotive
01.2023 - Current
  • Developed and led digital marketing strategies, with a focus on advanced SEO, for a diverse portfolio of 25+ car dealerships across the nation, resulting in significant improvements in online visibility and lead generation
  • Formulated and executed content strategies that enhanced overall online presence, ensuring optimal visibility in search results through meticulous content creation and optimization
  • Conducted in-depth research, analyses, and audits to inform and optimize digital marketing efforts, utilizing data-driven insights to drive increased organic traffic and local engagement
  • Implemented on-page and off-page optimization techniques, including meta tag optimization, strategic backlinking, and comprehensive company profile enhancements, elevating search engine rankings and strengthening online authority
  • Developed key performance metrics to measure the success of digital marketing initiatives, generating custom reports that provided stakeholders with actionable insights and guided ongoing strategies for continuous improvement
  • Collaborated effectively with cross-functional teams, aligning SEO with broader digital marketing initiatives to ensure consistent and cohesive brand messaging across all channels.

Digital Marketing Assistant

Strong Automotive
10.2021 - 02.2023
  • Collaborated with SEO Coordinators and other teams to maintain and enhance dealership websites, ensuring alignment with Digital Brand and Compliance standards for a cohesive and compliant online presence
  • Orchestrated comprehensive digital optimization efforts, refining copy, code, links, URLs, images, and landing pages to improve overall online visibility, user experience, and search engine performance
  • Led visual and technical site audits, providing strategic recommendations to optimize website structure, content linking, user experience (UX), and other key factors, implementing changes to elevate site effectiveness
  • Implemented a robust system for monitoring and reporting on digital marketing metrics, providing actionable insights to stakeholders and using data to drive informed decision-making across marketing initiatives
  • Ensured all digital assets adhered to Compliance standards, mitigating risks, maintaining a compliant online presence, and safeguarding the dealership's reputation and regulatory standing.

Online Merchandiser

Chic Soul
10.2020 - 10.2021
  • Led the management of product accuracy across setup, pricing, categorization, and ranking, ensuring a seamless and engaging online shopping experience
  • Crafted compelling product descriptions and selected impactful visuals to convert browsers into customers, enhancing the digital shopping journey and driving conversions
  • Optimized existing product listings and successfully launched new products by leveraging analytics to forecast sales and align with current trends, resulting in increased product visibility and market share
  • Monitored and refined site search and navigation, implementing enhancements to improve the customer journey and increase user engagement
  • Developed and executed comprehensive merchandising plans based on customer insights, brand strategy, and e-commerce goals, achieving significant uplifts in revenue, site conversion rates, and average order size while improving overall user experience and product discovery.

Content Creator Freelancer

Paul W. Bryant High School
01.2018 - 05.2023
  • Led the creation and execution of visually compelling graphics and promotional materials, significantly increasing website and social media traffic and enhancing the school's online presence
  • Developed and implemented social media strategies using platforms like Hootsuite and Sprout Social, driving substantial follower growth and higher engagement rates
  • Conducted in-depth research and produced original creative content for advertisements and marketing materials, playing a key role in strengthening the school's overall communications strategy
  • Assisted leadership in effectively communicating COVID reopening plans through clear and concise visuals and messaging, showcasing expertise in crisis communication
  • Contributed to a notable improvement in the school's communication rating during the 2019 EdDirect Accreditation Audit by applying strategic communication practices and analytics
  • Demonstrated strong work ethic, attention to detail, and the ability to meet tight deadlines, successfully transitioning from an intern to managing freelance projects, highlighting adaptability and initiative.

Education

M.S. Integrated Marketing Communications -

The University of Mississippi

B.S. Advertising -

The University of Alabama

Skills

  • Digital Marketing
  • Content Strategy
  • Social Media Management
  • Email Marketing
  • SEO
  • SEM
  • Web Analytics
  • Google Analytics
  • HTML
  • JavaScript
  • Shopify
  • WordPress
  • Website Optimization
  • Google Suite
  • HubSpot
  • Adobe Creative Cloud
  • SEMRush
  • Canva
  • Figma
  • Notion
  • Brand Strategy
  • Campaign Development
  • Market Research
  • UX/UI Design
  • Customer Focus
  • Performance Improvement
  • Coaching and Mentoring
  • Performance monitoring
  • Website Management
  • Performance Tracking
  • Pricing strategy

Core Competencies

Content Strategy & Marketing: Developed and executed content strategies that drive engagement and align with overall marketing goals.

Digital Marketing Metrics: Implemented systems for monitoring and reporting on key performance indicators (KPIs), driving data-informed decision-making.

Social Media Management: Led the creation and execution of visually compelling social media campaigns, enhancing brand presence and engagement.

Brand Compliance & Risk Management: Ensured brand integrity and compliance across all digital channels, mitigating risks and maintaining a consistent online presence.

Cross-Functional Collaboration: Worked closely with cross-functional teams, including design, development, and marketing, to achieve cohesive project outcomes.

Website & User Experience Optimization: Conducted comprehensive site audits, providing strategic recommendations to optimize user experience and website performance.

Certifications & Awards

  • Social Media Marketing | HubSpot Academy
  • SEO | HubSpot Academy | IMC Student of the Year
  • Google Analytics | Google
  • Media Framing Ethics and Corporate Social Responsibility | The Arthur W. Page Center's Public Responsibility Ethics Program

Timeline

Interim Team Lead / Sr. SEO Coordinator

Strong Automotive
06.2024 - Current

Sr. SEO Coordinator

Strong Automotive
01.2023 - Current

Digital Marketing Assistant

Strong Automotive
10.2021 - 02.2023

Online Merchandiser

Chic Soul
10.2020 - 10.2021

Content Creator Freelancer

Paul W. Bryant High School
01.2018 - 05.2023

M.S. Integrated Marketing Communications -

The University of Mississippi

B.S. Advertising -

The University of Alabama

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CHLOÉ EDWARDS